Bad Graphic Design Isn’t Just Ugly – It’s Expensive
Bad graphic design isn’t just an aesthetic problem—it’s a business liability that silently drains resources, undermines trust, and sabotages your brand faster than you can say “Comic Sans.”
Since 2009, we've written about brand strategy, positioning, identity and the occasional teardown — around 700 essays at last count — for the partners, marketers and designers who'd rather understand why something works than copy how it looks. Written by Stuart Crawford and the Inkbot team, drawing on 300+ brand builds across 21 countries.
Bad graphic design isn’t just an aesthetic problem—it’s a business liability that silently drains resources, undermines trust, and sabotages your brand faster than you can say “Comic Sans.”
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The Only Question That Matters
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