Since 2009, we've written about brand strategy, positioning, identity and the occasional teardown — around 700 essays at last count — for the partners, marketers and designers who'd rather understand why something works than copy how it looks. Written by Stuart Crawford and the Inkbot team, drawing on 300+ brand builds across 21 countries.
Tired of good staff leaving? Your Employee Value Proposition (EVP) is likely the culprit. This no-nonsense guide for small business owners cuts through the fluff. Discover what an EVP is, why it’s crucial, how to build one that works (even on a budget), and the costly mistakes to avoid.
Tired of vague advice? This is a hard-hitting look at the core graphic design skills – from typography and problem-solving to client communication – that truly define a professional. If you’re an entrepreneur hiring a designer or a young designer wanting the real deal, read on.
Do your Facebook Ads campaigns feel more like a money pit than a revenue driver? This is the no-nonsense fix for entrepreneurs and small business owners fed up with pouring cash into Facebook advertising for little return.
Explore 13 professional font combinations that transform your brand’s visual identity and create instant credibility through strategic typography pairings.
Strong branding creates business assets that shape how customers perceive, feel about, and interact with your company, ultimately building lasting market authority.
Discover how to create powerful flyer designs that drive results in physical and digital environments with our comprehensive guide to modern flyer marketing.
Explore the powerful brand extension framework that helped Nike, Apple, and Virgin evolve into global icons and dominate diverse markets.
Learn how custom stationery creates influential physical touchpoints that elevate your brand and strengthen client relationships in our increasingly digital world.
Discover the one stupid-simple rule for creating social media graphics that drive engagement and conversions across every platform.
When someone lands on your design, you’ve got about 3 seconds to communicate what matters. Visual hierarchy is the secret weapon that guides their eyes exactly where you want them to go.
The Only Question That Matters
Find out in writing. A structured audit of your brand — and the three revenue leaks costing you the most — delivered to your inbox within 48 hours, from the strategic branding agency behind £110M+ in client revenue across 21 countries.
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