What Is Employer Branding and How to Get Started
Employer branding is your organisation’s reputation as a workplace. With a strong strategy, you can reduce hiring costs by up to 50%, attract better candidates, and improve retention rates by 28%.
Since 2009, we've written about brand strategy, positioning, identity and the occasional teardown — around 700 essays at last count — for the partners, marketers and designers who'd rather understand why something works than copy how it looks. Written by Stuart Crawford and the Inkbot team, drawing on 300+ brand builds across 21 countries.
Employer branding is your organisation’s reputation as a workplace. With a strong strategy, you can reduce hiring costs by up to 50%, attract better candidates, and improve retention rates by 28%.
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The Only Question That Matters
Find out in writing. A structured audit of your brand — and the three revenue leaks costing you the most — delivered to your inbox within 48 hours, from the strategic branding agency behind £110M+ in client revenue across 21 countries.
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