Ultimate Guide to the 25+ Best Video Marketing Tools
I'm pumped to welcome you to the ultimate guide to video marketing tools. In a world where visual content is king, video marketing has become an indispensable component of any successful marketing strategy. And if you're not using video in your marketing efforts, you're missing out big time!
Whether you're a small business owner, an entrepreneur, or a marketer, video marketing tools can help you create videos that capture your audience's attention, convey your brand message, and drive conversions. And that's what we're going to explore in this epic guide. From the best video creation tools to the most advanced optimisation platforms, we'll cover everything you need to know to crush your video marketing game.
So, buckle up, grab your notepads, and let's dive in!
Video marketing is no longer a “nice-to-have” but a “must-have” in today's digital landscape. With the rise of social media, streaming services, and mobile devices, consumers' attention spans have dwindled, and their thirst for visual content has skyrocketed. And that's where video marketing comes in. Videos are the most engaging and shareable type of content, and they can evoke emotions, tell stories, and connect with your audience on a deeper level.
But creating high-quality videos that resonate with your audience can be daunting, especially if you're not a professional videographer or editor. That's where video marketing tools come in handy. They can help you create, edit, optimise, and distribute videos that look professional, tell your brand story, and drive results.
Now, look at the different types of video marketing tools and the best options available.
What Are Video Marketing Tools?
These software programs and online platforms are game-changers for marketers of all levels, making video marketing accessible and easy for everyone, even if you're a total newbie.
You can create videos showcasing your brand in the best light possible with video marketing tools. Whether you're creating product demos, explainer videos, customer testimonials, or brand stories, these tools give you the power to create high-quality videos without needing any technical skills or prior experience in video production.
But that's not all, folks! Video marketing tools also allow you to optimise your videos for search engines, social media, and other platforms to maximise your reach and engagement. Adding captions, tags, descriptions, and additional metadata to your videos ensures they get found by your target audience and shared across the web.
So, whether you're a solo entrepreneur or a marketing pro, video marketing tools are the key to unlocking your brand's full potential. Take advantage of this opportunity to connect with your audience on a deeper level and boost your marketing game to new heights!
Types of Video Marketing Tools
Video marketing tools can be categorised into three main types:
- Video Creation Tools: These tools help you create videos from scratch using templates, stock footage, animations, and other assets. They usually have drag-and-drop interfaces, so you can easily customise your videos without technical skills.
- Video Editing Tools: These tools allow you to edit existing videos or footage to make them more engaging and professional-looking. You can add text, music, transitions, and effects to your videos and adjust the colour, brightness, and contrast to improve visual quality.
- Video Optimisation Tools: These tools help you optimise your videos for search engines, social media, and other platforms. They allow you to add captions, tags, descriptions, and metadata to your videos, so your target audience can easily find and share them.
Best Video Marketing Tools
Many video marketing tools are available on the market, and choosing the right one for your business can be overwhelming. To help you, we have compiled a list of the top video marketing tools based on their features, pricing, and user reviews.
Video Creation Tools
1 – Animoto
Animoto is a cloud-based video creation tool enabling users to easily and quickly create professional-looking videos. It offers a simple drag-and-drop interface allowing users to add images, videos, music, and text to create a stunning video in minutes.
The software comes with pre-designed templates and themes that users can customise with their branding elements, including logos and colours. Animoto also provides access to a library of licensed music tracks, so users can add music to their videos without worrying about copyright issues.
In terms of pricing, Animoto offers several plans to choose from. The basic plan is free but limited, including 720p video quality and the Animoto branding watermark on the video. The paid plans range from $8 to $39 monthly, depending on the features and video length needed. The higher-tier plans offer additional features such as HD video quality, longer video length, and access to premium music tracks. Animoto also provides a team plan for businesses that need multiple users to create videos, which starts at $39 per month per user.
2 – Vyond
Vyond is a web-based video creation platform that allows users to create animated, explainer, and other types of videos with various characters, props, and backgrounds. Its drag-and-drop interface makes it easy to use, even for those with little or no animation experience.
The software has a library of pre-built templates and assets, including characters, props, and backgrounds. Users can also upload their images and audio files to customise their videos. Vyond offers a range of animation tools, such as lip-syncing and motion paths, that users can use to create dynamic and engaging videos.
Regarding pricing, Vyond offers four plans: Essential, Premium, Professional, and Enterprise. The Essential plan starts at $49 per month and includes access to the platform's essential features and a limited number of monthly video exports. The Premium plan starts at $89 monthly and incorporates more advanced features, additional character and prop libraries and unlimited video exports. The Professional plan starts at $179 per month and has even more features, such as priority customer support and access to the Vyond Studio API. The Enterprise plan is a customisable solution designed for large organisations with complex video needs, and its pricing is available upon request.
3 – Promo.com
Promo.com is a cloud-based video creation platform that offers a simple and easy-to-use interface for creating professional-quality marketing videos. It provides a wide range of customisable templates for various types of videos, such as social media ads, explainer videos, product demos, and more.
The platform comes with a drag-and-drop editor that allows users to customise their videos by adding text, images, and music. Promo.com also offers access to an extensive library of licensed music tracks and stock footage, which users can use to enhance their videos. Moreover, users can also upload their images and videos to create custom videos that suit their branding requirements.
In terms of pricing, Promo.com offers a variety of subscription plans that cater to different user needs. The plans range from $59 to $399 monthly, depending on the features and video length needed. The higher-tier plans offer additional features such as access to premium templates, unlimited downloads, and custom aspect ratios. Promo.com also provides a custom plan for businesses with specific needs that starts at $359 per month. Additionally, Promo.com provides a 14-day free trial for users to test the platform before committing to a subscription.
4 – Biteable
Biteable is a cloud-based video creation platform that enables users to create professional-looking videos for various purposes, such as social media, marketing, and explainer videos. It features an intuitive drag-and-drop editor allowing users to add text, images, and video clips to create custom videos.
The platform has a library of pre-built templates that users can customise to their branding requirements. It also offers access to an extensive library of licensed music tracks and stock footage that users can use to enhance their videos. Biteable also provides animation tools and a wide range of visual effects for users to create engaging and dynamic videos.
Regarding pricing, Biteable offers a free plan that allows users to create up to five videos per month with Biteable branding. The paid plans start at $99 monthly and range to $199, depending on the features and video length needed. The higher-tier programs offer additional features such as access to premium templates, HD video quality, and no watermarks. Biteable also provides a custom plan for businesses with specific needs. Additionally, Biteable provides a 7-day free trial for users to test the platform before committing to a subscription.
5 – Canva
Canva is a cloud-based design platform that offers a range of tools and templates for creating various types of designs, including graphics, presentations, and videos. It features a user-friendly drag-and-drop interface that makes it easy for users to create visually appealing designs and videos without any design experience.
Canvas video editing tools enable users to create videos with images, videos, music, pre-built templates, and stock footage. Users can customise their videos with text overlays, animations, and visual effects. Canva also offers access to an extensive library of licensed music tracks that users can use to enhance their videos.
In terms of pricing, Canva offers both free and paid plans. The free plan includes access to basic design and video editing tools and a limited number of templates and stock assets. The paid plans start at $12.99 monthly, depending on the features and video length needed. The higher-tier programs offer additional features, such as access to premium templates and stock assets and resizing designs for various social media platforms. Additionally, Canva provides a 30-day free trial for users to test the platform before committing to a subscription.
6 – Adobe Express
Adobe Express is a web and mobile-based design and video creation platform offering various tools and templates for creating social media graphics, web pages, and videos. It features a simple and intuitive interface that makes it easy for users to create engaging videos without any design experience.
The platform offers a variety of video templates that users can customise with their images, video clips, and music. Users can also add text overlays, animations, and visual effects to enhance their videos. Adobe Spark also provides access to a library of licensed music tracks and stock footage that users can use to improve their videos.
Regarding pricing, Adobe Express offers both a free and paid plan. The free plan includes access to basic design and video editing tools and a limited number of templates and stock assets. The paid plan starts at $9.99 per month and has additional features such as access to premium templates and stock assets and removing Adobe Express branding from videos. Adobe Spark also offers a team plan for businesses that need multiple users to create videos, which starts at $19.99 per month per user. Adobe Express provides a 14-day free trial for users to test the platform before committing to a subscription.
7 – InVideo
InVideo is a cloud-based video creation platform that enables users to create professional-looking videos for various purposes, including social media, marketing, and training. It offers a user-friendly interface with drag-and-drop functionality that makes it easy for users to create engaging videos without any design or editing experience.
The platform has various pre-built templates and a library of stock footage and images that users can use to customise their videos. InVideo also offers a range of customisation tools, such as text overlays, animations, and visual effects, to make videos more dynamic and engaging. Additionally, users can upload their own images and video clips to create custom videos that suit their branding requirements.
In terms of pricing, InVideo offers several plans to choose from. The basic plan is free but has limitations, including a watermark on the video and limited features. The paid plans start at $30 per month and range to $60 monthly, depending on the features and video length needed. The higher-tier plans offer additional features such as access to premium templates and stock footage, unlimited video exports, and 24/7 support. InVideo also provides a custom plan for businesses with specific needs that starts at $600 per year. Additionally, InVideo offers a 14-day free trial for users to test the platform before committing to a subscription.
8 – Kapwing
Kapwing is a web-based video editing and creation platform that allows users to create and edit videos easily and quickly. It features a simple and intuitive interface that makes it easy for users to create engaging videos without any prior design or video editing experience.
The platform offers a variety of video editing tools, such as trimming, cropping, and adding text overlays, animations, and visual effects. It also provides access to a library of stock footage, images, and music that users can use to enhance their videos. Additionally, users can upload their own photos and video clips to create custom videos that suit their branding requirements.
In terms of pricing, Kapwing offers both a free and paid plan. The free plan includes access to essential video editing tools and a limited number of monthly exports. The paid plan starts at $24 per month and includes additional features such as unlimited exports, access to premium tools and templates, and priority customer support. Kapwing also offers a custom plan for businesses with specific needs that starts at $50 per month. Additionally, Kapwing provides a 7-day free trial for users to test the platform before committing to a subscription.
9 – Lumen5
Lumen5 is a cloud-based video creation platform that helps businesses and individuals create engaging and professional-looking videos in minutes. The platform uses artificial intelligence (AI) and machine learning algorithms to automate video creation, allowing users to turn their content into visually stunning videos quickly.
Lumen5's interface is user-friendly and intuitive, allowing users to drag and drop elements onto a timeline to create a video. The platform offers a vast library of images, video clips, and audio tracks, making it easy for users to find suitable media for their projects.
Regarding pricing, Lumen5 offers a free plan with basic features, such as limited video exports, watermarked videos, and restricted media files per video. Lumen5 also offers several paid programs, including a Starter Plan for $29 per month, a Premium Plan for $79, and a Business Plan for $199 per month. Each plan offers additional features, such as unlimited video exports, access to more media files, and removing the Lumen5 watermark from videos. Lumen5 offers custom pricing for enterprise clients requiring more advanced features and support.
10 – Powtoon
Powtoon is a cloud-based video creation platform that allows users to create animated videos, presentations, and explainer videos quickly and easily. The platform offers a vast library of pre-built templates, characters, backgrounds, and music tracks that users can use to create their videos.
Powtoon's interface is user-friendly and intuitive. The platform provides a drag-and-drop editor that allows users to add and edit elements on their video timelines. The platform also offers a variety of customisation options, allowing users to change the colours, fonts, and animation styles of their videos to match their branding.
Powtoon offers several pricing plans, including a free one allowing users to create up to 3-minute videos with limited features and watermarks. The platform also offers paid programs that start at $50 per month, which provide access to more features, unlimited video creation, and higher-quality video exports without a watermark. The Pro and Agency plan cost $190 and $125 per month, respectively, and offer more advanced features, including premium templates, custom branding, and team collaboration features. Additionally, Powtoon offers custom pricing for enterprise clients who require more advanced features and support.
These video creation websites make it easy for anyone to create professional-looking videos without needing any technical skills or prior experience in video production. They offer a range of templates, styles, and pre-built assets that you can customise with your text, images, and music. They also have drag-and-drop interfaces and features that allow you to resize your videos for different platforms.
With video marketing becoming increasingly crucial for businesses of all sizes, these video creation websites offer a cost-effective and efficient way to create engaging and compelling videos to boost your brand, increase your reach, and drive more traffic to your website. Whether you're a small business owner, an entrepreneur, or a marketer, these video creation websites can help you take your video marketing game to the next level.
Video Editing Tools
1 – Adobe Premiere Pro
Adobe Premiere Pro is a professional video editing software allowing users to edit and manipulate video content with various tools and features. It is widely used in the film and television industry and by content creators, YouTubers, and video marketers.
The software offers a comprehensive range of editing tools, including timeline editing, multi-camera editing, colour correction, audio mixing, and various effects and transitions. The platform also supports different video formats and codecs, making it easy for users to work with multiple video sources.
Adobe Premiere Pro's interface is user-friendly and customisable, allowing users to create a workspace that suits their editing needs. It also integrates with other Adobe Creative Cloud apps, such as After Effects and Photoshop, making creating complex video projects with multiple assets easy.
Regarding pricing, Adobe Premiere Pro is available through Adobe's Creative Cloud subscription service. The subscription starts at $20.99 monthly for an annual plan or $31.49 monthly for a month-to-month plan. This subscription includes access to Premiere Pro and other Adobe apps, such as Photoshop, Illustrator, and InDesign. Adobe also offers a free trial period for new users to test the software before committing to a subscription. Additionally, Adobe offers a range of pricing plans for enterprise clients who require more advanced features and support.
2 – Final Cut Pro X
Final Cut Pro X is a professional video editing software Apple Inc. developed. It is widely used in the film and television industry and by content creators, YouTubers, and video marketers.
The software offers a wide range of tools and features for editing, including advanced colour grading, multi-camera editing, motion graphics, and various effects and transitions. It also includes multiple built-in audio tools for mixing, editing, and enhancing audio tracks.
Final Cut Pro X's interface is user-friendly and customisable, allowing users to create a workspace that suits their editing needs. The platform also integrates with other Apple apps, such as Motion and Compressor, making developing complex video projects with multiple assets easy.
In terms of pricing, Final Cut Pro X is available for a one-time purchase of $299.99 on the Mac App Store. This purchase includes all future updates and access to the software's features. Final Cut Pro X offers a free trial period for new users to test the software before committing to a purchase.
3 – Davinci Resolve
Davinci Resolve is a professional video editing software that provides a complete post-production solution for filmmakers and video editors. It offers many features, including colour correction, audio editing, visual effects, and more. The software is designed for Mac and Windows operating systems and is available in free and paid versions.
The free version of Davinci Resolve, known as Davinci Resolve 17, includes most of the features and tools required for professional video editing. It supports up to 60 frames per second in 4K resolution and has an easy-to-use interface, making it a popular choice among novice and experienced video editors. The free version also offers advanced features such as colour correction, audio editing, and visual effects.
The paid version, Davinci Resolve Studio, offers additional features such as motion graphics, advanced noise reduction, 3D tools, and more. It is priced at $295, a one-time fee, and comes with a lifetime license. Davinci Resolve Studio is ideal for professional video editors who need advanced features and tools.
Overall, Davinci Resolve is a powerful video editing tool that provides a complete post-production solution for filmmakers and video editors. The free version offers most of the features required for professional video editing, while the paid version offers additional features for more advanced video editing tasks.
4 – iMovie
iMovie is a video editing software developed by Apple Inc. It is available exclusively for Apple's macOS and iOS platforms and comes pre-installed on most new Apple devices. iMovie is designed for novice and casual video editors who need a simple and intuitive tool to create and edit videos quickly.
iMovie offers a range of essential editing tools such as trimming, cropping, merging clips, and adding titles, transitions, and sound effects. It also provides a library of pre-built templates and themes to give videos a professional look and feel. iMovie includes basic colour correction and audio editing tools, making it an all-in-one solution for basic video editing needs.
iMovie is a free software that comes pre-installed on most new Apple devices, including Macs, iPhones, and iPads. There is no additional cost to use iMovie, and it offers most of the features required for basic video editing needs. However, users may need to pay for extra storage space on iCloud to store and share their videos.
In summary, iMovie is a free and user-friendly video editing software that offers essential editing tools and pre-built templates to create and edit videos quickly. It is an excellent choice for novice video editors who need a simple and intuitive tool to create introductory videos without paying for additional software.
5 – Filmora
Filmora is a video editing software developed by Wondershare. It is designed for novice and intermediate video editors who need a simple and intuitive tool to create and edit videos quickly. Filmora offers a range of features, including essential video editing tools, audio editing, colour correction, and visual effects.
Filmora's interface is designed to be user-friendly and easy to navigate. It includes a drag-and-drop interface that allows users to easily add video and audio clips, titles and transitions to their project. Filmora offers a library of pre-built templates and effects to give videos a professional look and feel.
In addition to essential editing tools, Filmora includes advanced features such as a green screen, motion tracking, and audio ducking. These features make it an all-in-one solution for novice and intermediate video editing needs.
Filmora is available in free and paid versions. The free version of Filmora includes most of the essential editing tools, but it has a watermark on the output video. The paid version, Filmora X, includes all the features and tools and removes the watermark from the output video. The cost of Filmora X varies based on the subscription plan selected. An annual subscription costs $49.99, and a lifetime subscription costs $79.99.
Overall, Filmora is a user-friendly and affordable video editing software that offers a range of features and tools for novice and intermediate video editors. The free version includes the most basic features, while the paid version provides advanced features and removes the watermark from the output video.
6 – Lightworks
Lightworks is a professional video editing software that provides a complete post-production solution for filmmakers, video editors, and content creators. It is available for Windows, Mac, and Linux operating systems.
Lightworks offers a range of advanced features and tools, including colour correction, audio editing, visual effects, and more. Its interface is designed to be intuitive and user-friendly, with a wide range of customisable settings and keyboard shortcuts. Lightworks includes a powerful and flexible timeline editor that precisely handles video, audio, and effects tracks.
Lightworks is available in free and paid versions. The free version of Lightworks includes most of the features and tools required for professional video editing, but it limits the export options to 720p resolution. The paid version, known as Lightworks Pro, offers additional features and removes the export limitations, allowing for exporting up to 4K resolution.
The cost of Lightworks Pro varies based on the subscription plan selected. A monthly subscription costs $23.99, an annual subscription costs $239.99, and a one-time perpetual license purchase costs $389.99. Lightworks Pro also offers a range of advanced features and tools, including advanced colour grading, Boris FX plugins, and support for multiple video and audio codecs.
Overall, Lightworks is a powerful and flexible video editing software that provides a complete post-production solution for filmmakers and video editors. The free version includes most of the features and tools required for professional video editing, while the paid version offers additional features and tools for more advanced video editing tasks.
7 – Avid Media Composer
Avid Media Composer is a professional video editing software that provides a complete post-production solution for filmmakers, television producers, and content creators. It is available for both Windows and Mac operating systems.
Avid Media Composer offers a range of advanced features and tools, including advanced colour correction, visual effects, and audio editing. Its interface is designed to be intuitive and user-friendly, with a wide range of customisable settings and keyboard shortcuts. Avid Media Composer includes a powerful and flexible timeline editor that precisely handles video, audio, and effects tracks.
Avid Media Composer has several versions, including Media Composer, First, Media Composer, and Media Composer, Ultimate. Media Composer, First is a free version that includes most of the features and tools required for professional video editing, but it limits the export options to 1080p resolution.
Media Composer and Media Composer, Ultimate offer more advanced features and tools, including advanced colour grading, Avid DNxHR and DNxHD codecs, and multiple video and audio track support. Media Composer, Ultimate also offers advanced visual effects, third-party plugins, and 4K and HDR workflows support.
The cost of Avid Media Composer varies based on the version and subscription plan selected. A monthly Media Composer, Ultimate subscription costs $34.99, while an annual subscription costs $239.00.
8 – HitFilm Express
HitFilm Express is a free video editing software that provides a range of features and tools for beginner and intermediate video editors. It is available for both Windows and Mac operating systems.
HitFilm Express offers a range of primary and advanced video editing features, including colour correction, audio editing, visual effects, and more. Its interface is designed to be user-friendly, with a wide range of customisable settings and keyboard shortcuts. HitFilm Express includes a flexible timeline editor that precisely handles video, audio, and effects tracks.
HitFilm Express also offers advanced visual effects and compositing tools, making it an all-in-one solution for video editing and visual effects tasks. Its product and preset library include advanced tools such as 3D compositing, particle effects, and more.
HitFilm Express is free software, but it offers optional add-on packs for users who need more advanced features and tools. The add-on packs include advanced audio tools, colour-grading tools, visual effects, and more. The cost of the add-on packs varies based on the specific collection and features included.
9 – Vegas Pro
Vegas Pro is a professional video editing software that provides a complete post-production solution for filmmakers, video editors, and content creators. It is available for Windows operating systems.
Vegas Pro offers a range of advanced features and tools, including colour correction, audio editing, visual effects, and more. Its interface is designed to be user-friendly, with a wide range of customisable settings and keyboard shortcuts. Vegas Pro includes a flexible timeline editor that precisely handles video, audio, and effects tracks.
Vegas Pro also offers advanced visual effects and compositing tools, making it an all-in-one solution for video editing and visual effects tasks. Its product and preset library include advanced tools such as 3D compositing, particle effects, and more.
Vegas Pro has several versions, including Vegas Pro Edit, Vegas Pro, and Vegas Pro Suite. Vegas Pro Edit is the basic version that includes most of the features and tools required for professional video editing. Vegas Pro and Vegas Pro Suite offer advanced features and tools, including advanced colour grading, visual effects, and multiple video and audio codec support.
Overall, Vegas Pro is a powerful and flexible video editing software that provides a complete post-production solution for professional video editors. It offers a range of advanced features and tools for advanced video editing tasks, but it comes at a higher cost than other video editing software options.
Video Optimisation Tools
1 – TubeBuddy
TubeBuddy is a popular video optimisation tool that helps YouTubers grow their channels and improve their video performance on YouTube. It is a browser extension that can be added to Google Chrome or Mozilla Firefox.
One of TubeBuddy's main features is its keyword research tool, which helps YouTubers find the right keywords to use in their video titles, descriptions, and tags. TubeBuddy also offers tag suggestions, which can save YouTubers time and help them optimise their videos for search.
Another helpful feature of TubeBuddy is its analytics tool, which provides YouTubers with data on their video's performance, such as views, watch time, and engagement. This information can help YouTubers identify areas where they can improve their videos and grow their channels.
TubeBuddy offers several other features, such as competitor tracking, video SEO audits, and bulk processing, which can help YouTubers save time and improve their video performance.
TubeBuddy offers several pricing plans, from a free version with limited features to paid plans with more advanced features. The pricing plans are as follows:
- Free: $0/month
- Pro: $5.99/month
- Legend: $29.99/month
Each plan offers different features and benefits, so choosing the plan that best suits your needs and budget is essential.
2 – VidIQ
VidIQ is another popular video optimisation tool that helps YouTubers grow their channels and improve their video performance on YouTube. It is a browser extension that can be added to Google Chrome or Mozilla Firefox.
One of VidIQ's main features is its keyword research tool, which helps YouTubers find the right keywords to use in their video titles, descriptions, and tags. VidIQ also offers tag suggestions, which can save YouTubers time and help them optimise their videos for search.
Another helpful feature of VidIQ is its competitor tracking tool, which allows YouTubers to see how their videos compare to competitors'. VidIQ also provides YouTubers with data on their video's performance, such as views, watch time, and engagement, which can help them identify areas where they can improve their videos and grow their channels.
VidIQ offers several other features, such as video SEO audits, thumbnail generators, and analytics, which can help YouTubers save time and improve their video performance.
VidIQ offers several pricing plans, from a free version with limited features to paid plans with more advanced features. The pricing plans are as follows:
- Basic: $0/month
- Pro: $7.50/month
- Boost: $39/month
- Max: $79/month
Each plan offers different features and benefits, so choosing the plan that best suits your needs and budget is essential. VidIQ also provides a 30-day money-back guarantee for its paid plans, so you can try out the features and see if it's the right tool for you.
3 – TubeRank
TubeRank is a video optimisation tool that helps YouTubers improve their video's search engine rankings on YouTube. It offers a range of features, such as keyword research, tag suggestions, and analytics, to help YouTubers optimise their video's metadata and improve its visibility on YouTube.
One of TubeRank's main features is its keyword research tool, which helps YouTubers find the right keywords to use in their video titles, descriptions, and tags. TubeRank also offers tag suggestions, which can save YouTubers time and help them optimise their videos for search.
TubeRank also provides YouTubers with data on their video's performance, such as views, watch time, and engagement, which can help them identify areas where they can improve their videos and grow their channels. TubeRank's video SEO audit feature also provides detailed recommendations for optimising your videos.
TubeRank offers a 7-day free trial, after which it costs $9.95 per month. It's a very affordable option for YouTubers who are just starting and want to improve their video visibility on YouTube. TubeRank's pricing is straightforward, without any complicated tiers or features, making it an accessible option for YouTubers on a budget.
4 – SproutVideo
SproutVideo is a video hosting and optimisation tool that allows you to add metadata, captions, and transcripts to your videos. It also offers analytics and A/B testing that can help you improve your video's engagement and conversion rates.
One of SproutVideo's main features is its video customisation options, which allow you to customise your video player, thumbnails, and branding to match your company's look and feel. SproutVideo also offers video marketing features, such as lead generation forms and call-to-action buttons, that can help you turn your videos into conversion machines.
SproutVideo also provides detailed analytics on your video's performance, including engagement rates, viewer demographics, and play rates, which can help you understand how your videos are performing and identify areas for improvement.
SproutVideo offers several pricing plans, ranging from $10 monthly for the Seed plan to $295 for the Forest plan. Each plan offers different features and benefits, such as the number of videos you can host, the level of customisation options, and the level of support. SproutVideo also offers a 30-day free trial to test its features and see if it's the right tool.
5 – Wistia
Wistia is a video hosting and optimisation tool that allows you to add metadata, captions, and transcripts to your videos. It also offers analytics, A/B testing, and lead generation forms that can help you improve your video's engagement and conversion rates.
One of Wistia's main features is its video customisation options, which allow you to customise your video player, thumbnails, and branding to match your company's look and feel. Wistia also offers video marketing features, such as lead generation forms and call-to-action buttons, that can help you turn your videos into conversion machines.
Wistia also provides detailed analytics on your video's performance, including engagement rates, viewer demographics, and play rates, which can help you understand how your videos perform and identify improvement areas.
Wistia offers several pricing plans, from a free version with limited features to paid plans with more advanced features. The pricing plans are as follows:
- Free: $0/month
- Plus: $24/month
- Pro: $99/month
- Advanced: $399/month
6 – Brightcove
Brightcove is a video hosting and optimisation tool that allows you to add metadata, captions, and transcripts to your videos. It also offers analytics, A/B testing, and lead generation forms that can help you improve your video's engagement and conversion rates.
One of Brightcove's main features is its video customisation options, which allow you to customise your video player, thumbnails, and branding to match your company's look and feel. Brightcove also offers video marketing features, such as lead generation forms and call-to-action buttons, that can help you turn your videos into conversion machines.
Brightcove also provides detailed analytics on your video's performance, including engagement rates, viewer demographics, and play rates, which can help you understand how your videos perform and identify improvement areas.
Brightcove offers several pricing plans, from a free version with limited features to paid plans with more advanced features. The pricing plans are as follows:
- Free: $0/month
- Starter: $199/month
- Professional: $499/month
- Enterprise: Contact sales for pricing
Each plan offers different features and benefits, such as the number of videos you can host, the customisation options, and the level of support. Brightcove's pricing is based on the number of videos you host and the features you need, so choosing the plan that best suits your needs and budget is essential. Brightcove also offers a 30-day free trial to test its features and see if it's the right tool.
Conclusion
Video marketing is a powerful tool that can help you reach and engage with your target audience. With the right marketing tools, you can create, edit, optimise, and distribute your videos quickly and effectively. Whether you are a beginner or a professional, there is a video marketing tool out there that can meet your needs and help you achieve your marketing goals.
This ultimate guide to video marketing tools has given you a better understanding of the different types of video marketing tools available and their features, pricing, and user reviews. Remember to choose a tool that aligns with your budget, skill level, and marketing goals, and don't be afraid to experiment and try new things. Happy video marketing!