Guides for Designers and Business Owners: Master Logo Design, Build Strong Brands, Elevate Digital Marketing, and Create Stunning Websites
A brand manifesto is your tribal signal. It tells the world what you stand for and what you fight against. We dive deep into the psychology of belief, offering practical advice for entrepreneurs who are tired of corporate waffle and ready to build a brand with teeth.
Typography isn’t just about making words look pretty; it’s about making them work. We break down 36 quotes from design legends to illustrate the ROI of effective typography.
An exhaustive guide to Endorsed Brand architecture. We analyse the Marriott model, the risks of brand contagion, and how to design a hierarchy that scales.
Managing a brand portfolio isn’t just about logo hierarchy; it’s about financial efficiency. In this exhaustive guide, Inkbot Design breaks down how to prune zombie brands, structure for clarity, and dominate market share without competing with yourself.
Stop treating brand architecture as a design exercise. It is a financial strategy. We dissect the Branded House vs House of Brands debate, exposing the costs, risks, and equity implications for growing businesses.
Most entrepreneurs test their logos based on aesthetics. We test them based on survival. From the 16-pixel favicon challenge to the unforgiving nature of black-and-white thermal printing, this guide covers the forensic stress tests your brand identity must pass before you spend a penny on printing.
This comprehensive guide to visual identity design breaks down exactly how to translate business strategy into a visual language that customers trust—covering everything from competitive audits and responsive logo systems to the crucial difference between a £50 Fiverr gig and professional agency work.
A deep dive into the history, design, psychology, and evolution of the Harley-Davidson logo. Discover how the “Bar and Shield” became a symbol of freedom and how entrepreneurs can build similar timeless branding.
Kia’s rebrand is a masterclass in shifting perception, but it came with a massive legibility cost. Here is the honest design analysis of how Kia went from budget-friendly to “What car is that?”
PDFs remain a critical tool for branding by ensuring pixel-perfect consistency and cross-platform trust across various devices. This guide provides actionable strategies for designing professional assets, from mastering typography and grid layouts to optimising for accessibility and smart distribution.
Our brand design systems have helped 300+ businesses increase their prices by an average of 35% without losing customers. While others chase trends, we architect brand identities that position you as the only logical choice in your market. Book a brand audit call now - we'll show you exactly how much money you're leaving on the table with your current branding (and how to fix it).