Why Your Human Audience Is No Longer the Priority
If the New York Times says you need to ‘woo the robots’, they’re only half-right. The real trick is doing it without turning your brand into a soulless piece of synthetic slop.
Dark Mode UI/UX Design: Best Practices for Apps & Websites
Dark mode is more than a “cool” toggle; it’s a technical challenge. We break down the physics of halation, OLED smearing, and semantic colour theory to ensure your app or website remains accessible and professional in 2026.
How Much Does Branding Cost? (2026 Pricing Guide)
Stop guessing your marketing budget. This 2026 guide breaks down the real branding cost for SMBs and entrepreneurs. From £5k boutiques to £50k global overhauls, we strip away the fluff to reveal what you are actually paying for—and why “cheap” design is the most expensive mistake you’ll ever make.
10 Gestalt Principles: Psychology of Profit-Driven Design
Most designers focus on aesthetics while ignoring how the human brain actually processes information. This guide breaks down the 10 Gestalt principles to ensure your branding and UI drive commercial results rather than user frustration.
AI Lacks Curiosity: 5 Areas Where Human Creativity Wins
AI has commoditised the answer. But in a world of infinite, polished results, the value has shifted back to the question. We explore why ‘designer curiosity’ is the only thing standing between your brand and the ‘Grey Goo’ of 2026.
Minimum Viable Branding: Why Logos Matter for Growth
Most entrepreneurs treat logos as an afterthought. This is a mistake. Minimum Viable Branding (MVB) isn’t about being cheap; it’s about strategic identification. We break down why your visual identity is the foundation of business equity and how to avoid the “amateur trap” in 2026.
Generative Engine Optimisation (GEO): The Future of Search & AI
Generative Engine Optimisation (GEO) is the mandatory shift for brands that want to be cited by AI. We break down the technical reality of LLM visibility and why your current “content strategy” is likely making you invisible to ChatGPT and SGE.
Bento Grid Design: Modular Hierarchy for Conversion
Bento Grid Design isn’t just an aesthetic trend; it’s a rigorous system for information hierarchy. We explore how modular layouts solve the “scrolling fatigue” of modern users, debunking myths about mobile-first grids and providing a technical blueprint for SMBs to reorganise their digital value proposition.
Tango’s New Look: Why Carlsberg Britvic is Betting on Chaos
As the 2025 Carlsberg-Britvic merger shakes the market, Tango gets a visceral redesign. Why Bloom’s 70/30 rule is a masterclass in Gen Z design literacy.
Earn Passive Income as a Designer: 2026 Strategic Guide
Trading hours for money is a linear path to exhaustion. This guide breaks down the technical and strategic frameworks for designers to build defensible, high-margin passive income streams in 2026, from AI training royalties to sophisticated IP licensing.
