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Attraction Marketing: The Secret To Successful Business

Attraction Marketing: The Secret To Successful Business

Attraction Marketing will show you how to make sure people want to know who you are and what you have to offer by creating marketing content that genuinely interests them. 

It's about more than simply telling people why they should care about your business; it's about helping them find a reason to care.

There are many ways to market products. There are so many that it would take you years to learn them all. What is needed here is to figure out which marketing system will work best for you. 

There are different types of marketing. One of the best marketing strategies that will work for you is attraction marketing. With this marketing system, you can sell anything you want to people. You will only need to create an attractive offer, package it, and present it to them. They will be attracted to it immediately, and they will buy it. This is the best marketing system, and you need to use it.

What is Attraction Marketing?

What Is Attraction Marketing

Attraction marketing is about making people interested in a product or service. You can use many different forms of attraction marketing. Some of them include:

Word-of-mouth advertising is where people recommend your product or service to others. It is one of the most effective forms of attraction marketing. To make this happen, you must have good products and services.

Internet marketing: You can create your own website, but there are many ways you can do this. There are millions of people who own a website today. You can use it to sell your products and services.

Television advertising: you can buy commercial time on TV.

Direct mail marketing: this is done through direct mail. This is an effective form of attraction marketing.

Magazine advertising: you can buy space in magazines.

There are many other ways you can use to attract people to your brand or service. Just make sure that you are using the correct form of attraction marketing to achieve your goal.

For example, if you go to a restaurant, you will attract new customers because of how good the service is. You will also attract new customers because of the cleanliness of the restaurant. 

You will attract more customers because of the quality of food served. You'll attract new customers because of the friendliness of the staff. There are many different ways to attract people to your business. 

You should learn what your competitors are doing and figure out what you should be doing. You can also follow their example. This is an excellent strategy to increase your audience.

Why Attraction Marketing Works

Push Pull Marketing Strategies

Attraction marketing is a powerful tool to encourage consumers to take a particular action. It's often seen as the polar opposite of ‘push' marketing, but in reality, it's an extension of the former. 

‘Push' marketing focuses on getting the audience's attention, while ‘pull' marketing focuses on getting the audience to choose you over a competitor

While there are many ways to pull people towards your brand, it's hard to get people to choose you if they don't want to. To do that, it helps to create an emotional connection with your target audience.

You can also make your products or services more attractive by including images, stories, and statistics in your advertisements. For example, if you have an ad for a lawnmower, you could include images of a person playing golf on a sunny day. The ad could also include an image of the grass being cut. It can also include images of the person using the lawnmower to cut the grass. 

In addition, you can explain how lawnmowers help make people's lives easier. You can also mention that the lawnmowers can cut grass, remove leaves, and even trim bushes. 

Another way to attract people to your product is to use stories. For example, you can tell a story about a man whose lawn was ruined by a bad storm. He didn't know what to do. The only way he could save his lawn was to buy a new mower. After reading your ad, you can also tell a story about how this person became your customer.

Let's say you're a small business owner running an online store. What makes your product stand out from the crowd? 

If you are a clothing brand, you could provide free shipping or offer a discount to entice customers to purchase your products. Or, if you're selling a service, perhaps you offer a free consultation or trial to attract a new audience. 

Whatever it may be, attraction marketing works because it gives customers what they want. It's not about what you think they want, but what they actually want.

With an eye on the latest research and the ever-changing landscape of social media, we decided to re-examine the fundamentals of attraction marketing. 

Why do we like people? Why do we respond positively to specific images, words, or people? According to our research, there is one main reason: We are wired to pay attention to people who stand out from the crowd.

12 Tips for Using it in Your Marketing Strategy

The “law of similarity” explains why some companies sell well and others struggle. It's a theory about human psychology. 

According to the law, people are attracted to products and services that remind them of themselves or things they already own or experience. For example, if you are trying to sell a mattress, you don't need to do much persuading. 

People who are already interested in mattresses are likely to purchase from you. Instead of changing their minds, you need to tap into what makes them tick and appeal to their natural desire to feel better and sleep better.

1 – Build relationships – it's the core of attraction marketing

Relationship Marketing Attraction

“The goal is to be relevant, not be just another voice in the crowd.”

How to build relationships is the core of the attraction marketing process. One of the ways to do this is to keep it simple. While there are many ways to build relationships, there's only one basic principle: Be human.

Social media is all about building relationships and attracting new connections. To build relationships, it's helpful to know the person behind your brand and to whom you are talking. 

By building a relationship, you'll be able to gain trust and influence, which means you'll attract people into your community and, ultimately, into your brand. So, when you share content or offer something valuable to your audience, don't forget to say thank you.

2 – Develop your brand – people will take notice when you stand out from the crowd

A brand can be beneficial in making your business stand out among others. Your brand makes you unique, and it can also help you sell more products or services to your customers. 

To create a brand for yourself, you need to focus on the personality that you want your brand to represent. Remember, your brand is more than a logo. A brand is your business personality. 

  • What do you want your brand to stand for? 
  • Whom do you want your customers to think about when they think about your brand? 
  • Do you want your brand to be fun, serious, casual, professional, stylish, traditional, modern, traditional, elegant, simple, sophisticated, relaxed, etc.? 

There is no one type of brand that fits everyone. Every person has a different personality. What matters is that you want your brand to represent you. 

A brand is also a reflection of you and your business. So, your brand must be consistent with your company. It also needs to reflect your values and beliefs. It would be best to remember that the right brand would help you sell more of your products or services. It will also help you to gain more customers.

3 – Find common ground – people want to work with other people they like

In the book Influence, authors Robert Cialdini and Albert Schweitzer discuss the idea of building rapport, a concept that comes from the study of how we come to like each other. 

According to the authors, building rapport is accomplished through small gestures, compliments, and genuine curiosity. 

This approach seems pretty basic, but many people don't think about it enough. If you want your audience to open up to you and trust you, make sure you are authentic and show interest in them.

Once you find this common ground, your relationship becomes more meaningful. You both agree on the future direction of the business and how you want to conduct your business together. 

You both believe that working together is the best way to achieve that future. Both of you respect each other's talents and abilities. You know what you want and don't want from your partner.

Related:  Branding Yourself: How to Build Your Personal Brand from Scratch

4 – Tell stories – people relate to others through stories

Emotional Storytelling Marketing

Stories are great ways to convey information to your audience. They are powerful ways to influence consumers because they provide a sense of reality and immediacy. Through stories, people relate to others; they want to see themselves reflected in the characters and experiences described. 

In attraction marketing, storytelling should be one of the main components of all campaigns because they are the easiest way to connect to consumers.

According to the University of Michigan research, people who read a story in print or online are more likely to remember the story than if you merely told them the same information. 

They are also more likely to recall the information if they were involved in the story. So in your case, consider crafting your blog posts as stories. If you don't have a story to tell, why not?

5 – Show people how you've helped others succeed

Showing customers how you've helped others succeed is a great way to convince customers to buy your products or services. To be convincing, however, you have to be authentic and genuine. That means that you have to be honest about yourself and what you do. 

The most successful businesses show what they've accomplished rather than trying to impress the public. If you want to prove to customers that you're a legitimate company, consider setting up a social media account dedicated to promoting your brand.

People don't buy brands; they buy emotions. They are buying your story. They need to connect emotionally with you and your brand. 

To do that, you need to tell your story authentically. How did you come up with the idea for the product? How many other customers have you had who have been in your shoes? Whom have they helped? Tell us your stories.

6 – Be willing to ask for help – it's part of the attraction marketing process

People who are good marketers are good at asking questions. They ask them all the time. When someone is trying to decide if they should buy from us or not, they want to know: 

Are they getting what they need from our product? 

  • Do they like it? 
  • Are they happy with it? 
  • Can they use it? 
  • What are its pros and cons? 
  • What is the problem with it? 
  • Will it work for them? 

The more questions you ask your customers and prospects, the more likely they will buy from you.

If you're looking to get into the advertising space, being willing to reach out to people you don't know for help and advice shows that you're not afraid to take risks. 

That's part of what makes it attractive to potential advertisers. If you're willing to engage with strangers, you have the confidence to meet new people and form relationships.

7 – Don't do it alone

Launching Your Business Build A Team

There's always the risk of coming across an entrepreneur who is the absolute definition of a lone wolf. Someone who thinks that being an entrepreneur means that they have to do everything independently. That's not the case. 

No matter what stage of business you're at, having the right people to help you is imperative. The right team members can help you do things like: find clients, find investors, develop products, hire staff, develop and market strategies, etc. If you have to go it alone, you're not going to succeed.

We talked about building a dream team before, but let's look at this from another perspective. Building the right team requires careful attention to detail. 

One of the most common mistakes new entrepreneurs make is building a team of people who will only take up the slack. They don't put in the hours or the effort needed to develop their skillsets. If your team isn't ready, you won't succeed. So, your next task is to figure out what kind of team you need.

8 – Know who your ideal customer is

Knowing who your ideal customer is can be a difficult concept to grasp. It can help to imagine yourself as your ideal customer and think about what you want out of your company and its products. 

It's not just what you'd want but also whom you'd want to work with. Would you want to work with someone you'd never met but trusted and knew you could count on? 

Or would you instead work with someone you've known for years and always been impressed with? Or, would you rather work with someone who has the same values and ethics you do?

The more you understand your ideal customers, the better your content marketing strategy

Once you've figured out who your ideal customers are, you can focus your efforts on attracting them. This will help you make sure your brand message is relevant to your audience and that your products and services match your target audience's needs.

9 – Focus on what you are good at

This may sound like a strange tip, but it's very accurate. If you are not good at something, find someone good at that thing and get involved with them. 

Ask for advice from them and how you can help them achieve their goals. This can be a great learning opportunity and a way to network. If you can offer any value to the person you are working with, they will usually be grateful. This also gives you a chance to practice your skills in an environment where people are willing to give you positive feedback.

In the old days, when people talked about getting things done, they often referenced their skills. If you're good at something and don't use it, you're wasting your talent, but you're wasting a resource that you could put to better use. 

Think about it this way: If you're good at being a doctor, why would you go into law? If you have a knack for building software, why would you go into marketing? People hire people who can do things well. Focus on the things you are good at and help others with those.

10 – Ask for feedback – you don't know everything

Customer Feedback Brand Development Tips

Asking for feedback isn't something you need to be afraid of. It can also be a valuable tool in helping you improve your products and services. Sometimes you can get an unexpected insight from people who know your business better than you.

An entrepreneur knows he doesn't have all the answers, but you can always count on people who have been there to give you the benefit of their experience. 

This is why they're called “experts,” and they can provide invaluable insight. They've seen what you haven't seen and learned from their mistakes.

11 – Ask for referrals – you don't know how much value your products and services bring to your customers

Don't just ask for referrals. Create a referral program and follow through. Why not offer a referral incentive if you're providing a valuable service? These incentives could include free upgrades, discounts, access to exclusive offers, etc.

The more data you have about your customers, the more informed your decisions will be. The most important questions you need to answer for your customers are: What is their pain point? What problems do they have that your product or service solves? 

Knowing this gives you the insight you need to design the perfect sales letter to convince customers that your product or service is what they need. You'll never know the answer unless you ask your customers.

12 – Have patience – you can't do everything yourself

When it comes to starting a new business, you have many choices about how to proceed. Most people start with the strategy of trying to do it all themselves. But if you think about it, you cannot do it all yourself. 

If you try to do it all yourself, you will eventually burn out and give up. As an entrepreneur, you need to realise that you can't do everything. 

There is no single path that will work for everyone. Instead, you need to learn from the mistakes of others and pick and choose the right skills for the jobs you want to tackle.

People who don't understand the business side of things, the sales process, or why sales professionals are paid what they're paid tend to have unrealistic expectations of their salespeople. They expect them to walk up to strangers, give them a pitch and close the sale within 30 seconds. It doesn't work that way.


When it comes to attraction marketing, you need to know that you can't just talk to everyone all the time; you need to focus your efforts and find the right people to target. 

And when you do find someone whom you believe to be a potential buyer, you need to find out who they are and what they're looking for. 

What do they want? What problems do they have? And then find out where they hang out online. 

Finally, make sure you give them something they want so you can get to the stage where they buy from you. You'll get a very high success rate with your attraction marketing campaigns if you can do all those things.

Get more traffic and leads with Attraction Marketing, a proven method used by some of the biggest names in the world.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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