Are Vehicle Graphics Effective in Branding?

Are Vehicle Graphics Effective in Branding?

Are Vehicle Graphics Effective in Branding?

Yes.

One of the problems with adding a question mark to the title of an exploratory article is that the answer to the question is often buried deep within the text.

However, for those that have considered truck wrap graphics and other forms of vehicle signs, the answer is an absolute “yes”.

Adding some branded display to a car, truck, bus, or other vehicle is a great way to improve your ROI.

 

What Are Vehicle Graphics and Wraps?

 

custom vehicle wrap design

 

Everything a business owns becomes a potential space to advertise a product or service.

In a traditional business, that means signs on windows, doors, walls, floors – any place that makes sense for graphics or sign becomes real estate that you can use to make sure that your customers see something that interests them or extend your brand identity.

However, your storefront or office is not the only thing you own and operate.

Your vehicles – both personal and private – represent unused real estate that could be a potential location for you to place something related to your brand.

What’s more, your vehicles reach potential customers that your storefront cannot, as it is mobile and able to spread your brand to those that may otherwise not go near the workplace.

There are signs created specifically for cars, trucks, and other vehicles.

These custom vehicle graphics use vinyl covers (known as wraps) or temporary car graphics (often, but not always, made of magnets) to decorate your car with a company logo design, words, and so much more.

The term “Wraps” refers to the way that the vinyl cover wraps around the vehicle so that it is more durable.

 

Vehicle Wrap Advertising Benefits

 

vehicle wrap advertising las vegas

 

Vehicle graphics and vehicle lettering have numerous benefits for the average business, especially if paired with a high-quality auto graphic design.

Both wraps and magnetic signs with logo designs or other information are both fantastic additions to any vehicle with benefits that include:

 

Mobile Advertising

 

It’s most evident benefit is that it is a form of advertising that is available on the go.

Every time you drive the vehicle, hundreds – sometimes even thousands – of people will get exposure to your brand and any of the information that you choose to share on the car or truck.

Even those that are not directly looking at it will still process your logo design.

 

Free

 

You already own your vehicle.

Once you have purchased the vehicle, it becomes 100% free real estate that you can use to market a business without any associated costs.

That is what makes it almost a must-do.

The cost of a sign becomes the only expense.

In some cases, branding your vehicle graphics may also be a tax write-off which saves even more money.

Branding a Vehicle

Some companies benefit from the professionalism that is connected to branding a vehicle successfully.

For example, if a plumber decides to visit a home and pulls up in the driveway, the homeowner is going to find themselves more comfortable knowing that they can tell who owns the vehicle and who shows up on your property.

 

Temporary Personalisation

 

Temporary magnetic vehicle signs have their special benefits.

These signs can turn any vehicle into a branded car in seconds and be removed as soon as you want to take the brand off.

Perfect for those that use personal cars as business cars, as well as companies like those in pest control that may someday require a discreet vehicle.

 

Eye-Grabbing Size

 

For those larger truck wraps and vehicle wraps, the size of the sign is eye-grabbing – arguably better than comparably sized signs, like billboards.

With the ability to print in full-colour vibrant graphics, and the size of the vehicle relative to where it’s viewed (i.e., a large truck only a few feet away from eyes), vehicle wraps may be the most significant corresponding signs on the market today.

These are only a few of the many benefits that come from purchasing a sign for your vehicle, and when you consider how low the costs are and how long the signs last, it’s easy to see why they are such an excellent choice for businesses both large and small.

These types of signs also have a much longer return.

The average vehicle wrap lasts for seven years or more when properly cared for, which means that your company can continue to receive value from these wraps for nearly a decade with only a minimal one-time investment.

Magnets also last an incredibly long time and have a nominal cost compared to most other forms of advertising.

That is why, for those looking for an outstanding ROI, these vehicle signs can provide it.

 

What Types of Signs Are There?

 

bus advertising design

 

The only limitation of vehicle wraps is in customisation.

Only a few materials are capable of delivering the best quality to your car, bus, truck, van, or other vehicles.

Brands like Oracal Vinyl Wrap tend to be the premier choice, as they can withstand the environmental abuse that many vehicles take while on the road while also delivering full colour, easily visible displays that make a visual impact.

Most truck wrap graphics and similar car wraps with adhesive are going to use some vinyl.

Temporary car graphics benefit from either decals (which can be removable) or magnet door signs and similar magnet products.

Although there are other types of material for custom vehicle graphics, they are not recommended as they tend to last for only a short time and struggle with the natural curves of the vehicle.

 

Is vehicle wrap design difficult?

 

There is no denying that vehicles often have a different shape and different needs than, say, a flat wall or a flat floor.

It helps to understand things like the curves and colours of the vehicle, and how those may play a role in your design.

However, many companies can do this for you, and often the angles of the vehicles mean that this can be easily taken into account.

The shape of the vehicle wraps are cut to be a perfect fit for each type of vehicle or car, so even if your design isn’t ideal for the shape of the vehicle, it should show up effectively.

In addition, because these wraps can handle full-colour, there is usually a vibrancy that makes them visible even if you do not account for every curve.

Ask the sign company if they have any templates or advice as well if you plan to design it yourself.

 

What Types of Vehicles Benefit From These Wraps and Signs?

 

custom vehicle signage

 

Any vehicle can utilise one of these types of signs.

Indeed, from the smallest sedan to the largest truck, there are those that wrap up essentially every type of vehicle to make sure that they are successfully utilising the space.

The most effective type of vehicle wrap is the truck wrap, specifically the wraps that cover the semi-trailers and box trucks that are used to transport items across vast distances.

These trucks are large, noticeable, slow, and almost always on the road, which makes them perfect for showcasing an advertisement or brand of some kind.

There is a similar value to wrapping vans and buses.

However, that is not meant to imply that smaller vehicles do not still have value.

In fact, wrapping up fleet vehicles or putting on magnets onto your cars and SUVs transforms them into a brand that is easily recognisable, and thus able to effectively draw people’s attention to your products, services, or logo design.

Because vehicle wraps also have benefits that extend beyond just drawing in business, such as making a vehicle appear more professional when it rolls into a parking lot or driveway, there are ample examples of the many different ways that these types of signs can draw more attention and value to your business objectives.

 

What is Needed to Order These Vehicle Graphics

 

Most full-service sign companies can offer graphic design for you so that you do not have to worry about what it takes to create these types of graphics.

Each vehicle is likely to have different dimensions and needs to account for, especially for full-scale wraps (rather than the magnets).

It is a good idea to consider working with a company that can develop the sign for you to make sure that your vehicle’s needs are addressed.

 

glasgow vehicle design

 

Vehicle Graphics – a Highly Effective Advertising and Marketing Medium

 

When it comes to ROI, vehicle graphics are easily one of the best investments a company can make, as the cost to create the signs is low while the long-term value of these signs is high.

Vehicles, especially, are a frequently forgotten piece of real estate that businesses already own.

With a properly designed wrap or sign, a company can turn that unused real estate into a mobile advertisement and branding tool that will have long-term benefits for the company, and that is something that few other forms of marketing and advertising can provide.

 

Author Bio: Melissa Diaz is Passionate about writing and work with Blue Dot Signs; Her intents score on to bringing innovative and creative content out of the box, that would eminently interest people.

 


If you wish to discuss how we can develop your brand or provide graphic design for your product or business, email us: [email protected]

Inkbot Design is a Creative Branding Agency that is passionate about effective Graphic Design, Brand Identity, Logos and Web Design.

T: @inkbotdesign F: /inkbotdesign


9 Comments

  1. CRD WRaps

    Are Vehicle Graphics Effective?, This is a very interesting topic. In my personal opinion vehicle graphic is a very effective way to interact with your customer base. And lot of business seems to think so. It’s hard to track down the effectiveness of this marketing strategy, but i can guarantee it will bring more businesses to your business.

    Reply
  2. Variety Wraps

    Give this a try, you wont be sorry! This type of business strategy really works

    Reply
  3. Harper Campbell

    It’s interesting to know that when a business puts a advertisement on cars, there are a lot of advantages for doing it. I like how you elaborated that it will help them be more cost-effective when it comes to their advertising budget. To me, I think it’s great that a company tries to do all they can to help themselves succeed, but also try to stay with in a budget.

    Reply
  4. Dane

    One of the biggest advantages of vehicle wraps is that you can reach an enormous amount of viewers thanks to its mobility. Your advertisement will go wherever, whenever.

    Reply
  5. Jacie Thompson

    I agree that vehicle graphics improve brand awareness. Almost everyone uses some form of vehicle transportation every day, so they are constantly exposed to cars. What better way to advertise than on those cars themselves. My dad owns a small business, so I am going to suggest to him to use vehicle graphics for advertising.

    Reply
  6. ExploreTraveler

    We have considered this during our next publicity trip.

    Great article!

    Reply
  7. Roland Millward

    This is good advice for business owners. A branded car can create brand awareness and some people will actually speak to the driver when possible.

    Reply
  8. Jennifer

    Vehicle Graphics, I would add that they need to be easy to read. This detail was not covered, but trust me they need to be large graphics that are positioned on the vehicle so it is easy to read. Unless it is Nascar or the equivalent.

    Reply
  9. Sarah

    These are great points for anyone who has a company car. It’s extra, portable advertising at a relatively low cost. Thanks for the clear comparison of pros and cons.

    Reply

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