Top 20 Digital Marketing Strategies for Every Successful Startup
As a new business owner, it can be intimidating to figure out what's important in digital marketing strategies. That's why we created this list of the top 20 digital marketing strategies you want to implement as part of your growth plan. These tactics will help you grow your business, gain an edge over your competitors, and set up your company as a company that other businesses aspire to emulate. Look no further if you're ready to turbocharge your digital marketing efforts. Let's dive in:
1 – Get a Website & Build an Email List
Across the board, research shows that the best way to convert leads into sales is through your website. Unfortunately, many companies make the mistake of putting off the work involved in setting up a new website until it becomes a crisis at some point in the future. We recommend taking these steps at the beginning of your startup journey, ensuring you can establish your brand and build a profitable business.
The first step is getting a website and building an email list. The benefits of the first are obvious, but you might need to realise how important it is to set up your email list before it becomes necessary. The second benefit is that you can set up a landing page for your website to direct customers whenever they're ready to buy. That way, you have a complete package when it's time to sell them something.
2 – Referral Marketing
To round out your digital marketing strategy, we recommend a tactic that every company should follow. When you train any animal, whether a dog or a lion, success is achieved through consistency and the ability to attract new customers regularly; that's why we recommend following the same strategy with your business.
Your company needs to attract new customers consistently, which means building a relationship with them that turns into a long-term business relationship. The best way to do this is through referral marketing. This strategy involves offering incentives to your customers and unique rewards to those who help you when it's time for them to buy again. Incentives are one of the best ways to offer value in exchange for something of value in return.
3 – Brand Yourself with Lead Generation Tools
Creating a stellar business brand takes time but is a critical step in the right direction. That's why we recommend investing in lead generation tools, like virtual mailboxes, which can help streamline the process of generating new customers from existing fans on Facebook, Twitter, and more. These tools create a social following and provide an opportunity to make a lasting first impression on new prospects.
Once you've secured these virtual relationships, you can hand over your social media accounts to an assistant if you struggle with the workload. Lead generation tools can help you manage your social media marketing more efficiently, but you have to have some starting capital to get the ball rolling.
You can build an active email list through lead generation tools at a low cost, encouraging more sales and building the foundation of brand recognition. The next step is adding accounting software to your marketing list, allowing you to keep track of all your sales and profits, ultimately optimising your business practices.
4 – Embrace Video Marketing
The digital world is all about engagement, so why not make it as easy as possible for your audience to give you attention? One great way to do this is by using video marketing, which is an excellent tool for helping spread your unique brand message in a new light. The rise of mobile video consumption means that they will likely view your videos on the go, which means they're made to grab the attention of busy consumers who are looking for answers when they have a spare moment.
The great thing about video marketing is that you can offer tips and tricks in video format and then use your blog or website to back up these claims, helping to expand your reach across multiple platforms. Video marketing is the perfect growth strategy, and because it's so easy to implement, you'll probably want to start using it immediately.
5 – Add Social Sharing Buttons to Your Emails
If you're trying to do everything yourself, you may discover that it can take a lot of time and energy to keep up with the high-quality content you need to share over social media channels. It's also a bit boring – checking in every few hours differs from what most people want to do. Luckily, there are tools for this situation, including email marketing tools with social media sharing buttons built right in.
This is an easy way to do so if you want to help your fans spread the word about your content. The key is to create a schedule for your blog posts so that you share them over social media at the perfect times for maximum engagement. The great thing about social media sharing buttons is that they're also easy to add to older emails or integrate into your website, allowing you to use them as a foundation for spreading your brand message.
6 – Produce Valuable Content to Drive Website Traffic
Of course, you need a website for your brand (and we hope you do) so that you can expect visitors to come streaming through your doors. That means traffic is a critical ingredient in the recipe for success – and there are many ways to get it. Done well, content marketing strategies can help drive traffic and even turn leads into customers before you know it – which is why we recommend starting with a blog and working from there.
The key is producing helpful content that people want to read and share. You'll need to post consistently so that your site is regularly updated and to make sure you're tapping into some trending topics in your industry so that people are aware of your content when looking for answers. The best part about content marketing is that it is easy to set up, and it has the potential to reach a much wider audience than any one social media channel.
7 – Build a Personal Brand on LinkedIn
LinkedIn is a powerful social media site known for being an advertisement powerhouse. Creating a personal brand that delivers business value to your audience would be best regardless of your advertising platform. The key is to keep your profile up-to-date with the latest news and information about your business and present yourself as the go-to expert in whichever field you're involved in.
LinkedIn can help you do this by enabling you to build meaningful connections. From there, it's all about giving helpful advice and demonstrating genuine interest in others who share similar experiences. The result will be a highly-engaged audience that's more than eager to connect with you on LinkedIn. The bottom line is that you can only expect to succeed on any platform with creating a personal brand – and LinkedIn is one of the best places to start.
8 – Host a Concierge for Your Startup
Sending out the same old email newsletters to your list can become inefficient, so we recommend adding a concierge service to your digital marketing efforts. This service helps you automate the process of sending relevant content to your broad audience while also allowing you to specify how often you want new emails sent and what they should include.
The best part is that it can even be incorporated into your SEO strategy, allowing you to send out helpful content to the top of any search results. The key is finding a flexible service that will allow you to add and remove topics as needed. Once you've found the right service, staying in touch with your audience can be incredibly effective without doing all the work yourself.
9 – Work with a Digital Marketing Agency
If experimenting with new tools appeals to you, then don't worry – digital marketing agencies are there to help. But before you go charging in blindly, we recommend doing your research first. Check out their different digital marketing strategies, and ensure you get a clear, consistent message across the board.
Suppose you're looking for a repeatable process to follow. In that case, we recommend using a marketing automation tool that enables you to create custom templates that you can reuse repeatedly. This also means that your digital marketing efforts are one step closer to being efficient and effective – not to mention that it gives your marketing team more time for other work.
10 – Learn Digital Marketing Strategies
One of the best ways to become an expert in digital marketing is by learning new skills that help you succeed. That's why we recommend focusing on learning about the technical elements of digital marketing (e.g., coding, website design, and content creation). When it comes to digital marketing, the possibilities are endless – which means you have plenty of room to grow.
With dedication and hard work, you can quickly become a master of the social media game. The key is to keep your goals in mind and do whatever it takes to reach them. You'll find that digital marketing is a powerful tool for expanding your brand's reach on the web and building a loyal audience.
11 – Update Your Blog Regularly
Review your blog content at least once monthly to ensure it provides value for your audience. Ensure you include valuable resources such as infographics, interactive content, and other forms of text that are rich in information for your readers. And to ensure your content stays fresh, it's vital to read regular articles. This will help you stay relevant and ensure that you deliver valuable information that people are interested in.
The result will be a highly-engaged audience that's more than eager to see what new content you have to share. The key is to ensure that your blog is constantly engaging and interesting. You should also ensure you are keeping all the content available online. The best part about blogging is that it's easy to set up, and it has the potential to reach a much wider audience than any one social media channel.
12 – Create a Social Media Policy
How you use social media is up to you – but social media policies make it clear what is and isn't acceptable when it comes to your brand's presence on various sites that cater to a broad audience. At the very least, this document will help protect your reputation online, making getting new business much more manageable.
The key is to consider the following questions: What do you consider fair game for social media? Are all employees allowed to post information about your company, or are specific employees responsible for certain areas? The answer to these questions is the basis for your policy, and you should be clear about it from the outset to avoid any confusion. The main goal, of course, is to inspire confidence in your customers and potential clients – which is why writing a social media policy is so important.
13 – Create a Social ROI Tracker
Suppose you're focusing your digital marketing efforts on social media. In that case, having a social ROI tracker can help you determine what kind of results to expect from each campaign – and, thus, which digital marketing strategies to use next time. This tool will also help you see which content is giving you the best results online so you can focus your efforts where they're needed most.
The key is to track your social media accounts conversations and look for trends that suggest what works best for your brand. It's also important to look at which of your content assets are most popular and ensure that your assets are always relevant and up-to-date. The result will be a highly-engaged audience that's more than eager to see what new content you have to share.
14 – Advertise With Video Content
Video content is an incredibly effective way of advertising on social media sites – and it's an excellent tool for promoting your brand in the digital world. If you're looking to make a good impression, this is the perfect way to do it. And with video marketing, it's easy to create in-depth content your audience can learn from – and share with others in their networks. The key is to keep it relevant and provide insight into your business.
And as far as social media sites go, YouTube and Facebook are currently the most popular platforms you can use to share your videos with your audience. The same goes for Instagram and Twitter, which also offer video capabilities. The possibilities are endless, and the good news is that it's easy to learn how to use them.
15 – Provide Useful Content on Twitter
As an advertising tool, Twitter is ideal for brands trying to get new business or connect with potential customers on a large scale. That's why we recommend creating valuable and informative content for your audience – not just witty one-liners or links to other sites. The messaging you share on Twitter can inform your customers and increase brand loyalty for years to come.
The key is to provide insight into your business and use relevant hashtags to help people find your content. And remember to respond to any questions about your brand – this can help you stand out online. The result will be a highly-engaged audience that's more than eager to see what new content you have to share. The key is to ensure that your content is always relevant and up-to-date.
16 – Create Engaging Blog Posts on LinkedIn
As we mentioned above, LinkedIn can be a powerful way to build a personal brand for your company. But this platform also offers the opportunity to create engaging content that people can learn from. All you have to do is create valuable and informative content – not promotional copy – and you'll find your following expanding rapidly.
The key is providing insight into your business and using relevant hashtags people search for. LinkedIn also offers a variety of other tools that you can use to help broaden your reach. And the result will be a highly-engaged audience that's more than eager to see what new content you have to share. The key is to ensure that your content is always relevant and up-to-date.
17 – Build Your Website and Brand
It's a good idea to get your digital marketing efforts up to speed at the same time as you're creating your digital products. This means you'll be able to deliver a consistent brand message across the board, making it easy for customers to find exactly what they're looking for on your website.
For instance, if you have a site about candles and skin care that includes an e-commerce section, ensure all images are high-quality and allow your customers to zoom in on each product so they can see the details. The key is to make the browsing experience as seamless as possible – and only include images of products you're trying to sell.
18 – Run Retargeting Campaigns
Because digital marketing involves many moving components, ensuring that every message you deliver is valuable for your customers is essential. One way to do this is by running retargeting campaigns explicitly designed for the audience you've already attracted on your site or other platforms. This strategy allows you to reconnect with current customers to provide them with additional content or even promote a new product launch.
The result will be a highly-engaged audience that's more than eager to see what new content you have to share. The same goes for Instagram, Twitter, and Facebook – all of which also offer retargeting capabilities. The possibilities are endless, and the good news is that it's easy to learn how to use them.
19 – Whitehat Link Building
There is a growing debate within the search engine optimisation world about whether it's worth focusing on backlinks in the next year and beyond. But one strategy that has proven to work over time is whitehat link building. Because there's no place for content on a busy website, this campaign uses link farming to create backlinks to a well-built site without consuming time and energy.
This process often involves creating dozens of code sites that point back to the homepage, which means your site is beautifully designed and has a powerful branding message. The key is to choose the right type of pages on your website and make sure they're all top-of-the-line so they can move up the rankings in the future.
20 – Run Retargeting Campaigns
Because digital marketing involves many moving components, ensuring that every message you deliver is valuable for your customers is essential. One way to do this is by running retargeting campaigns designed specifically for the audience you've already attracted on your site or other platforms. This strategy allows you to reconnect with current customers to provide them with additional content or even promote a new product launch.
The result will be a highly-engaged audience that's more than eager to see what new content you have to share. The same goes for Instagram, Twitter, and Facebook, which also offer retargeting capabilities. The possibilities are endless, and the good news is that it's easy to learn how to use them.
Digital marketing is not a passing trend but an integral part of the modern business world. You will need many skills to succeed in this environment, including social media, SEO, and content creation. But as long as you follow these 20 Digital Marketing strategies, you will be well on your way to getting more clients than ever before.