22 Social Media Marketing Tools Selected By Top Marketers
Social media plays a vital role in marketing your business.
There are 3.6 billion users worldwide; therefore, you cannot ignore social media marketing.
According to a study, in the US, 70% of the population is active on at least one social media platform.
Moreover, it also found that 71% of shoppers having a positive experience on social media recommend the brand to others.
When done in the right way, social media marketing can bring remarkable success to your brand.
For businesses, every platform is a chance to create and share a variety of valuable content on social media platforms to engage with their target market.
Even marketing stars know that strategising, planning, and handling social networks can be overwhelming without social media marketing tools for management.
Consider the following:-
- 60% of company mentions on Twitter occur when you are not in the office.
- 60% of consumers expected real-time responses from brands they mention.
- 40 % of users expect brands to respond within the first hour.
These are some questions you should focus on – Have you just done with your Twitter account, and what about other accounts that you haven’t even checked, such as Facebook, Instagram, and TikTok today?
And what about all new social media sites that are becoming more popular every day?
You can take a deep breath because managing social media shouldn’t be overwhelming.
Here is how social media marketing tools help you:-
- It saves time with social listening, posting, and hashtag research.
- It will help you save money and allows you to allocate resources to others for various tasks.
- It can also save money and your brand reputation.
Content Research and Discovery
According to Statista, users post approximately 347,222 stories to Instagram, and about 157,000 share messages on Facebook every minute.
It is difficult to find content in all that noise for digital marketing.
In this article, you will go through content curation, social media marketing tools that will help filter meaningful content so you can find images, posts, and conversations that will engage your audience.
1 – Nuzzel
This tool organises the content of stories shared by others (friends and followers) on Twitter, Facebook, and other social applications.
It displays aggregated stories that link in a feed.
You can also add influencers to your niche.
You can get news from the last hour or go through the past week using the “Sort By” option.
You can also go through content shared by second-degree connections, as well.
Finally, you can also curate content from the newsfeed into an email newsletter.
2 – Feedly
Feedly helps in aggregating top content in your niche from other publications.
It is simple to set up RSS feeds from the top blogs in Feedly.
In Feedly AI bot and Leo act as a research assistant.
AI learns from reading habits, and Leo learns from your behaviour.
They both show you articles similar to that topic.
You can use strings to discover blogs by website name, website URL, the RSS feed URL, or topic you want to follow.
3 – BuzzSumo
You can use BuzzSumo to research keywords, track online trends, and even for finding influencers.
You can use it to beat the competition and understand your audience and find content through most social shares.
The Chrome extension allows you to do your research while browsing.
You can use it by entering your keyword or phrase and filters to discover top-performing content.
4 – Tagboard
Tagboard is another social media marketing tool used for searching hashtags relevant to your industry.
You can respond to mentions through the right sidebar, and you will get the stat and frequency of hashtags.
It helps track conferences and engagements during live events.
Visual Content Creation
According to Venngage, surveyed marketers rated visual content importance to 49%.
Moreover, 43% said that producing visual content is the biggest challenge.
Social media has a visual presence on Instagram, Pinterest, TikTok, YouTube, etc.
Here are various social media marketing tools that help create videos, graphics design, and much more.
5 – Canva
Canva is a simple graphic designing tool used widely.
It consists of pre-made templates for various social networks.
It has some Photoshop elements, such as drag and drops functionality.
It has some free tutorials which help you design better graphics from this tool.
6 – Biteable
Biteable is another visual content creation tool that allows you to create videos, animations, motion graphics, and other visuals for social, ads, and presentations.
7 – Pixlr
Pixlr is a freemium service tool having the functionality of Photoshop too.
Free services include Pixlr X for quick editing.
On the other hand, Pixlr E offers tools for sophisticated content creation.
Besides, some more tools related to photo editing are available on a subscription-based plan.
Monitoring and Scheduling
Managing social media accounts 24/7 a day is impossible.
But social media is never off at any particular time.
You can use social media marketing tools for monitoring and scheduling.
Features of these tools help combine your brand activity into one dashboard.
8 – Hootsuite
Hootsuite is a full-service management tool.
It is used to track engagements and other metrics for all of your platforms, such as Facebook, Instagram, and much more.
Hootsuite tool enables scheduling, organising, and tracking of posts using analytical tools.
9 – Buffer
Buffer is an application used to schedule updates when you work for your brand from your social network accounts.
It is similar to Hootsuite because Buffer is also used to create and schedule social posts and track them through analytics.
Buffer prioritises social mentions of you so that you can respond to them first.
10 – Hopper HQ
Hopper HQ links the brand name with various leading content creators.
Once you pick from a list of recommended developers, they provide the material you can share in posts and paid ads.
Hopper HQ connects brands with top content creators.
When you choose one from a list of recommended developers, you will get the content you can share in posts and paid ads.
11 – CoSchedule
Coschedule is an integrated social media and blog publishing calendar.
It includes social media, brand assets, work, and content as organising tools.
It is helpful in scheduling and collaboration and assigning specific tasks to different people.
You can keep track of the most shared and engaging content in the calendar view itself.
Also, it has a drag and drop interface which makes it easy to use.
12 – IFTTT
IFTTT is a free tool used to connect applications and automate social actions.
It offers a series of applets that help you connect platforms and streamline your work.
It will give you a weekly notification email of all the people who followed you on Twitter.
Social Media Analytics
Social media analytics is tracking your social media marketing efforts for your business.
It also allows you to calculate ROI (return on investment from your social media marketing campaigns).
Social media analytics is also beneficial in finding your top-performing content.
With this, you can modify your campaign and optimise your marketing efforts.
Have a look at social media marketing tools to measure and analyse your social activities.
13 – Google Analytics
Google Analytics is used widely to track user behaviour on websites.
Moreover, you can also track social reports under the reporting tab.
Log into an analytics account to access your social network.
You can set actionable goals for your social media marketing campaigns.
If any problem arises in between, you can use Google’s official step-by-step guide.
You may find these eight reports under social analytics- Overview, Network Referral, Data Hub Activity, Landing Pages, Trackbacks, Conversions, Plugins, and Visitors Flow.
Once your goals are set, you will be able to see your social media impact in Overview.
However, conversion is the most critical report.
Setting up this report may take time, but the results are effective.
14 – HubSpot
Hubspot has various tools, from content management systems to marketing automation.
It allows you to create and manage social media posts, videos, and conversations.
15 – Followerwonk
All social media marketers know that they need to be active when their followers are online.
Because it will help you get the best results from various social networks like Twitter.
It analyses your Twitter followers and tells you when your followers are most active.
Followerwonk also uses it to find influencers in your niche and recommend relevant people to follow.
In follower wonk, you can also track your followers by demographics (such as age).
16 – Olapic
Olapic is a great tool that is used to add a visual content marketing arsenal.
You can use various social media marketing tools to discover and schedule user-generated content across various accounts such as Instagram, Pinterest, etc.
To increase conversions and lift engagement, you can use it on your site, social ads, and emails.
17 – Keyhole
Keyhole can keep up-to-speed on hashtags relevant to your industry.
It’s a good hashtag analyser for Instagram and Twitter.
Keyhole also tracks and monitors the performance of influencers.
You can use keyhole to compare influencers to find who is most effective for your brand.
18 – Semrush
Semrush is the most popular, and it allows you to create, schedule, and track posts.
It also allows you to track and analyse competitors’ posts.
You can also use Semrush to optimise social ads.
It is also helpful for general keyword and content research in your vertical.
Social Media Marketing Tools for Increasing Engagement on Your Website
To research, curate, plan, schedule, monitor, and analyse social media marketing efforts, you may already be equipped with the best social media tools.
The question arises about social engagement on your website.
For instance, the end goal of social campaigns is to increase website engagement and traffic.
Let’s have a look at tools that power your website and drive social media interaction.
19 – ClickToTweet
You can add a link to every comment to increase the number of tweets on your blog posts.
With this simple way, readers automatically add to tweet their Twitter account.
From the dashboard, you can track all embedded links. You can also analyse performance through analytical tools.
If you are working on WordPress, you can use Better Click to Tweet.
According to BigCommerece, floating share buttons can be helpful or hurt your conversions and engagement.
For example, if the number of shares is low, sharing buttons with counters can hurt conversions.
On the other hand, adding share buttons to product pages can distract users.
You can find out the best way to use share buttons through extensive testing.
However, if you are using WordPress, you can start with Share Buttons by the AddToAny plugin.
Besides, it has the option to activate share buttons anywhere.
You can also customise the number of the social network you want to show to visitors through it.
You can experiment with two or three social media share buttons and then stick to the social networks where your audience hangs out.
21 – Snip.ly
Suppose you feel that you are losing time curating and endorsing content by other publishers.
Snip.ly can give it back to you.
It’s something like a link shortener with a great add-on in it.
It is used as a customised call to action for every link that you share with this tool.
The CTA includes customised messages, colours, images, and themes.
However, through the analytics dashboard, you can track the number of clicks and conversions.
22 – Onalytica
The trusted sources of information for your customers are influencers.
However, a recommendation from them can boost product sales and brand visibility.
The question arises of how you can find those influencers interested in your posts, services, or product.
Here comes Onalytica. It finds relevant influencers for your business that will be based on your content link or file.
Onalytica scans an article and then generates a list of potential influencers in minutes.
Postoplan is an AI-powered tool that automates social media marketing. One of its key features is post scheduling across multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and messengers such as WhatsApp, Slack, and Telegram.
How does Postoplan work?
It has a ready-to-use content calendar that you can edit and modify to your liking. The tool also offers daily content ideas, which are a great source of inspiration. You can use Postoplan for free and connect an unlimited number of accounts, projects, users, and posts.
Social media can be a considerable distraction, even if it boosts your business.
Logging in to post blogs and business updates can waste the time you can use to build new products or handle customer concerns.
You can start incorporating the above social media marketing tools to automate some repetitive tasks and posts.
This will saves your time and improve your return on investment from SMM (Social Media Marketing).