Colour and Type are the building blocks of perception. This category explores the psychology and technical application of Colour Theory and Typography in modern branding.
Learn how to create accessible Brand Colour Palettes using the 60-30-10 rule, and understand the emotional impact of Colour Psychology on consumer behaviour. Dive into our typography guides to master Font Pairing, understand Font Licensing, and choose the right Serif vs. Sans-Serif typefaces to match your brand’s voice.
You agonised over your logo and colours. But your font? You picked it in 30 seconds. That lazy choice is costing you. Learn how typography in branding really works, from a designer’s perspective. Stop looking cheap and start looking professional.
This guide breaks down the different font styles—Serif, Sans Serif, Script, and Display—and gives you a practical framework for choosing one that builds trust and wins customers, not confuses them.
Most “famous fonts” lists are just trivia. We’re breaking down 25 famous fonts in logos to show you the strategy behind them. Learn what you can steal from brands like Coca-Cola, Supreme, and Google for your own logo.
This guide throws out vague advice and gives you a practical, 5-filter framework to systematically choose fonts that are professional, distinctive, and strategically aligned with your brand goals. Stop guessing and start making confident, effective typography choices.
Helvetica is the default “professional” font, which might be its biggest weakness. Before choosing it for your brand, understand when this famous typeface works, when it fails, and what you should use instead.
The 1960s were a war between corporate modernism and psychedelic rebellion. We break down the 10 most iconic typefaces from both sides and show you how to use them to create a powerful, authentic retro brand today. Explore the fonts that truly defined the decade.
We’re breaking down 7 typography trends for 2026, explaining who should use them, and—more importantly—who should avoid them. Forget fashion; let’s talk strategy.
Stop guessing with your website’s typography. This guide breaks down the 10 best Google Font combinations for businesses, explaining the simple rules behind why they work. Get professional results without hiring a designer.
Choosing a font isn’t about what’s “cool,” it’s about strategy. This guide breaks down the 12 essential font types and gives you a practical framework for picking the right one for your business.
Stop using nostalgia as a crutch. This guide breaks down the 25 best retro fonts decade by decade, from 50s modernism to 90s grunge, so that you can pick the right typeface with strategic intent.
We architect brand systems that have empowered 300+ businesses to reclaim their market value. By increasing client margins by an average of 35%, we prove that strategic identity is your most powerful lever for growth. Stop chasing trends. Start building a legacy. Whether you are scaling a global entity or redefining a niche, our frameworks ensure your brand isn’t just seen—it’s valued.