Visibility is the currency of the digital age. This category connects the dots between Creative Branding and Search Engine Optimisation (SEO) to drive sustainable growth.
Learn about SEO for Branding, including how to dominate the SERPs for your brand name, manage your Online Reputation, and leverage Knowledge Panels. We also dive into Brand Awareness KPIs, measuring Brand Equity, and proving the ROI of Branding to stakeholders.
A Google Knowledge Panel isn’t a vanity metric; it’s the digital foundation of brand authority. This guide shows you the technical triggers, schema requirements, and verification steps needed to own your entity in the Knowledge Graph.
Most founders build brands for ghosts. This guide breaks down exactly how to conduct customer interviews that cut through the noise, validate your assumptions, and reveal the specific language your market uses. Just forensic brand strategy.
Most businesses treat branding as an expense, not an investment. We explain the financial formulas, metrics, and hard data required to calculate branding ROI accurately.
Paid ads are losing their punch. This guide exposes the mechanics of Word of Mouth Marketing (WOMM), from calculating viral coefficients to engineering ‘Talk Triggers’ that turn customers into advocates.
Brand collaboration is more than just logo-swapping. It is a high-stakes strategy for growth. We analyse the mechanics, the benefits, and the failures you must avoid.
Most startup advice is dangerous fluff. Inkbot Design breaks down the 7 marketing strategies that actually drive revenue, from engineered referral loops to high-intent content.
We rank the 15 top platforms by utility, design capability, and honest performance. Don’t commit to a monthly subscription until you’ve seen our “Designer’s Logic” selection matrix.
Stop chasing “link building” tricks. Most of the advice online is outdated rubbish. This 101 guide is for small business owners who want to understand the why—how to build a brand and create content that earns real, authoritative links, not just beg for them.
Promotional materials serve as an important link between a company and its potential customers. However, the difference between a brochure or business flyer that’s immediately discarded and one that leads to a sale typically comes down to the basic psychological principles applied to its design.
Tired of being busy with marketing but seeing no real results? Your business likely suffers from common digital marketing mistakes that drain your budget and time. This guide breaks down the top 10 errors and provides simple, actionable fixes you can implement today.
Our brand design systems have helped 300+ businesses increase their prices by an average of 35% without losing customers. While others chase trends, we architect brand identities that position you as the only logical choice in your market. Book a brand audit call now - we'll show you exactly how much money you're leaving on the table with your current branding (and how to fix it).