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10 Online Business Marketing Strategies That Get Results

10 Online Business Marketing Strategies That Get Results

Most online businesses are focused on driving more traffic to their websites. But the traffic you generate must convert if your goal is to boost conversion rates.

How do you want to spend the next six months? Do you want to continue to get by, barely making ends meet and not reaching your financial goals? Or would you find out what it's like to have unlimited income every monthβ€”at your own pace? Do you dream of spending more time with your family? 

If you answered ‘yes' to any of these questions, you're exactly where you need to be. You're on the road to online business marketing success!

Let's face it, starting and growing an online business is hard work. And, without the right skills, it can be even more complicated. We've put together this comprehensive guide to online business marketing.

Market Research: Find Out What Customers Want

Types Of Market Research

First of all, what is business marketing? It is the process by which a business reaches out to the target market or clients and ensures they are aware of its existence.

We can talk about two types of business marketing:

  1. Online Marketing – This refers to making the target audience aware of your products and services through online channels.
  2. Offline Marketing – This is the process of getting the audience to know about your business through conventional means.

How to find out what customers want for business marketing?

Online marketing is the most effective way to find out what customers want. This is because a customer had already expressed interest in a product or service when they searched for that product/service online. So, instead of asking them to come to your shop, you can ask them what they want.

There are three types of online marketing techniques that are used to find out what customers want:

  1. Product Research – This technique involves gathering information about a specific product by reading reviews and using search engines.
  2. Market Research – This technique involves analysing current sales figures and competitor activities to determine what type of market you're dealing with.
  3. Brand Research – This technique involves asking your customers what they want to see from your brand.

Offline marketing is an excellent way to get to know what customers want. However, online marketing is better for you as it is easier to track and measure.

Create a Brand Personality and Logo

Brand Personality Traits

The first step to creating a brand personality and logo for business marketing is understanding your company's vision and mission. Vision is the reason behind the existence of your business, while the mission is your company's purpose.

Here are some questions you need to answer:

  • What is your business?
  • What is your brand purpose?
  • Why is your company different?
  • What is your mission statement?
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An excellent way to answer these questions is to write down your thoughts on paper. After writing down your answers, ask yourself what your business is trying to accomplish. This should give you a better idea of creating a brand personality and logo.

Now that you know what your company is about, you need to develop a brand personality and logo. Brand personality is the emotional side of your company, which helps you connect with customers on a deeper level.

There are various ways to define a brand personality. 

You can do it by asking yourself questions, such as:

  • Why are we different from our competitors?
  • What makes us unique?
  • Who are we?
  • What does our brand promise mean to customers?

Once you have defined your brand personality, you must ensure consistency across all media outlets.

Use Videos and Infographics

Types Of Videos Marketing

We know how important videos and infographics are to business marketing. Today we're going to talk about these two types of media.

Video and Infographics are different. Each of them has its advantages and disadvantages. Let's have a look at them.

Video Marketing

Video marketing is one of the most effective ways to advertise and market your products. In this modern day and age, there are many online portals available where you can upload your video and share it with the world.

There are various types of videos that you can create.

Let's look at some of the most popular types of videos.

Product Review Video

It's a type of video that reviews your product or service. This video is highly effective as thousands of potential customers can watch it.

You can create a product review video for any product or service.

Let's look at some of the most popular products you can review.


Infographics are another form of content marketing. They are much more detailed than straightforward text-based content. These days, most people prefer to read something presented in an infographic.

Here are a few tips to make your infographic successful.

  • Make sure that it is well-designed. A good infographic is designed like a storyboard. It has a structure that helps in connecting each element of the design.
  • Use images that are relevant to the topic of the infographic.
  • Choose a simple yet attractive theme.
  • Make it interactive. You can add interactivity in the form of links, buttons, etc.
  • Include data. Data is critical in creating an infographic. You can include graphs, charts, tables, maps, etc.
  • Keep it concise and informative.

Video and infographics are both practical tools to promote your business. So, it would help if you used them to generate maximum benefits.

Promote Your Business on Social Media

Most Popular Social Media Platforms

Social media marketing is one of the most effective ways to promote your business. It can give a boost to your business, and you can also keep yourself updated about what's happening in your industry. 

Here is a quick guide to social media marketing and how you can start promoting your business using social media platforms.

There are different social media platforms, like Facebook, Twitter, Instagram, etc., through which you can promote your business. You can also use various apps like Snapchat and LinkedIn to promote your business. These platforms are the best tools to connect with your target audience.

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Facebook is one of the largest social media platforms, with nearly 3 billion monthly users. This is a great place to promote your business if you want to target the online audience at least once a day. It is the most visited social media site worldwide.

Facebook offers advertising through ads or by posting your company updates on your Facebook page. For every post, you are allowed to show a picture, a video, and a link, and you can even write a status update.


Twitter is another excellent platform for business promotion. With over 300 million active users, it is still a viable medium for most demographics. Twitter allows you to send tweets from your account, and you can also add your business profile.

Unlike Facebook, Twitter is a text-based social media. Through tweets, you can share information about your products and services, and you can also connect with your potential customers.


Instagram is the best platform to promote your brand and connect with your audience. It has over 2 billion active monthly users who are using it for sharing photos and videos.

This is a great place to connect with your audience and make them aware of your company and your products and services.


Snapchat is another social media platform that is gaining popularity among young people. It is used to send pictures and videos. Snapchat has around 350 million users using it to send pictures and videos to friends and followers.


LinkedIn is an excellent platform for promoting your business. The platform is designed for professionals and entrepreneurs. It has over 260 million users active currently.

You can use LinkedIn to search for new clients, post job vacancies, and send personalised emails to your prospects.

These are some of the best platforms to promote your business. You can also use other social media sites such as Pinterest, Youtube, and Tiktok. But these are a few of the best platforms.

Build a Great Website

Visual Cues Marketing-Friendly Website

A website plays a crucial role in your business success. If you want to grow your business, you need a powerful website. Let's quickly discuss how to build a good website for business marketing.

Here are some great tips to help you build a great website.

  1. Create a strong website structure: If you want to achieve good business results, you need a strong website structure. You should design your website keeping the following points in mind.
  2. Create a clear and unique website structure: You need to create a structure that will indicate your site's primary pages. A website with an organised structure is easy to use and understand. So, make sure to create a good structure.
  3. Use a robust URL structure: Your web address is the first impression of your website. It would be best to use a good domain name, such as .com or .net, to build a good reputation. But the URL structure of your website should also be good. You should use a clean and easy-to-remember URL structure.
  4. Use a unique and easy-to-remember URL: Make sure to use a unique and straightforward URL. The URL should be a combination of your keywords. Make sure to use the best keywords that fit your niche.
  5. Make your website search engine friendly: You should make your website search engine friendly. You should keep your URLs keyword-rich, add relevant titles to every page, and use h tags.
  6. Include a sitemap: If you want to create a good impression, then you should include a sitemap on your website. A sitemap is a list of your website's pages. It helps Google crawl your website effectively.
  7. Don't forget to optimise your images: Optimising images is a fundamental process. You should optimise your image sizes, and you should use responsive images. You should optimise the images for mobile devices and tablets as well.
  8. Add social media sharing buttons: Social media sharing buttons help your visitors share your posts with their friends on Facebook, Twitter, LinkedIn, Pinterest, and Google Plus.
  9. Create quality content: To get more traffic, you should create quality content. Create much content, and publish it at regular intervals. Also, post the best content on your social media accounts.
  10. Include high-quality images: High-quality images play a crucial role in a good website. Your website should have a good image portfolio. You should upload high-resolution images. It would be best to use appropriate image formats like WebP.
  11. Create a professional appearance: People who visit your website should get a good impression of your brand. They should feel comfortable and have a positive first impression of your business.
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Start With Content Marketing

Most Engaging Content Social Media

Content marketing is one of the best ways to promote your business online. Here, we will talk about the top three strategies to start with content marketing for your business.

One strategy is to write your content. There is no doubt that if you can create your content, it will get you a good reputation in your niche. It will also make you stand out from your competitors. You can use the Google search engine to find the best SEO keyword for your business. You can also use other free online tools like Buzzsumo and SEMRush. Then you can write your articles on those keywords.

The other way is to hire a content writer. This is the easiest way to start with content marketing. You can find many freelancers on the market who are willing to write your content. You can choose anyone and give them a specific task. If you are not good at writing, then you can hire a freelance writer to do the job for you.

Create a Landing Page

Landing Page Design

A landing page is a web page that you would like to target your potential customers. Landing pages are crucial for businesses as they play a crucial role in attracting potential customers to your brand. 

Once a customer lands on your website and reads through your product details or services you offer, he will be able to convert into a lead and a client. To create a landing page for business marketing, follow the steps below:

1: Choose your CMS

You should first select a Content Management System (CMS) for creating your landing page. There are many CMSs available, but it's up to you to decide which one will suit your needs. You can choose WordPress, Drupal, Joomla and others. If you need help, visit our website for more information about the most popular CMS.

2: Choose the template

Choose a template for your landing page. This will affect the look and feel of the landing page. Templates come with different features and different layouts. 

You can choose a single-page layout, two-column, or even a full-screen layout. When choosing a template, try to ensure a clean and modern look. You can use the default templates provided by your chosen CMS to get started. However, you can also use ThemeForest or other third-party themes.

3: Add your content

Now, add your content to your landing page. Ensure you include all your desired elements, such as images, videos, text and links. Use the visual editor to edit the text and other elements. You can also use the visual editor to link your page to social media profiles or other relevant websites.

4: Publish your landing page

Once you're done adding all the required elements, go to the page's dashboard and click on the publish button to publish your landing page.

5: Optimise your landing page

After you've published your landing page, you should optimise it for search engines. Multiple tools and plugins can help you with this.

Attract People Using Offers and Deals

Business Marketing Discount Deals

Offers and deals are one of how we can attract people. They can be both online and offline. We can use them as a marketing strategy for our business. The idea of offers and deals is to make it easy for customers to buy your products and services.

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You can use discounts, free samples, gifts, offers, coupons, cash back, etc., to promote your business. All these different types of offers and deals are available to you. But, there are some things that you need to understand before using them in your business.

Let's look at some benefits of offers and deals for your business.

  • Increase Sales: By using offers and deals, you can quickly increase sales of your products and services. You can use these offers and deals to increase sales in various ways.
  • Promote Brand Awareness: With the help of offers and deals, you can build brand awareness.
  • Giveaways: You can use giveaways and contests to promote your business. This can help you to gain the attention of the audience.
  • Get Customer Feedback: When you use offers and deals, you can get customer feedback. You can use the feedback to improve your business.
  • Increase Marketing Efficiency: Offers and deals can increase marketing efficiency.

There are many types of offers and deals available for you. You can use them to promote your business. All you need to do is select the right ones that suit your business. Once you are done, you need to put them into action.

Consider how you can use offers and deals to promote your business.

  • Coupons: There are many types of coupons you can use. You can use promotional codes, printable coupons, mobile coupons, and digital coupons.
  • Discounts: There are many types of discounts you can use. You can use price, quantity, percentage, and promotion discounts.
  • Free Samples: You can use free samples to promote your business. You can use these offers and deals in many ways.
  • Gifts: You can use gifts to promote your business.
  • Offers: You can use offers and deals to increase sales. You can use the offers and deals like free shipping and gifts with purchases.
  • Promotions: You can use promotions and contests to promote your business.
  • Rewards: You can use rewards and loyalty programs to promote your business.

Integrate Your Social Media Marketing Efforts

Social Media Marketing Target Audience

Social media has become one of the most critical parts of any business. It has transformed the way businesses market their products and services. Businesses are now using social media to promote their products and services.

Every company must understand how to integrate their social media efforts for business marketing. This is because social media marketing is changing how businesses do their marketing.

Why is social media important?

Social media has become the best platform for people to connect and share ideas. Most people love sharing information about themselves and what they like. This is the main reason why social media has become so popular.

Here are some reasons why social media is critical for a business.

  • It provides a good platform for networking.
  • It allows people to share information about themselves and what they like.
  • It allows you to connect with other people and share information.
  • It allows people to advertise and market their products and services.
  • It helps you build trust and credibility.

Don't Be Afraid To Charge more for Your Services

I think there are three significant reasons business owners do not want to charge more for their services. This applies to every type of business, whether an online store, a physical shop or a service-based business.

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Firstly, they do not know how much to charge. They feel it is not worth charging more because they do not want to lose out on the opportunity to gain new clients. As a result, they feel they should not overcharge and have nothing to lose by being honest with their pricing.

The second reason for not charging more is that they need to be realistic and give clients what they expect to pay. This approach may be used to protect themselves but can also negatively affect them. 

Business owners will usually have a gut feeling about how much to charge for their services. They may oversell themselves and lose business if they are unclear about their pricing.

The third reason business owners do not charge more is that they feel unconfident about charging more. As a result, they can come across as arrogant, snobby, and elitist.

I suggest you consider the reasons above and try to tackle the problem of not charging more by being honest with your pricing. 

If you feel you are charging too little for your services, it is time to rethink your prices, and if you feel you are charging too much, then it is time to work on reducing your prices. There is no right or wrong answer here; just be honest with yourself and the pricing structure that suits your needs.

When you charge more for your services, you stand to gain the following benefits.

  • You will earn more money.
  • You will increase the level of trust that your clients have in your business.
  • You will create a positive image for your business.

If you are not charging enough for your services, you will experience some of the same problems mentioned earlier. Clients hesitate to pay more for your services because they do not know what to charge and are not confident about charging more.


Building a solid foundation and consistent marketing strategy is key to any successful online business. The good news is that many proven methods exist to create a solid foundation and maintain consistency. 

You just need to do your homework. Dozens of books and blogs advise on how to market an online business. Read up on the latest online marketing strategies, and you'll be on your way to success.

Want to know how to make this work? Check out my free strategy guide and learn my tried-and-true methods for getting results online.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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