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14 Interactive Web Design Trends that Boost Engagement

14 Interactive Web Design Trends that Boost Engagement

The relationship between user experience and web design is unbonded. Despite these two being different concepts, they are very much related in their mutual interaction. 

To understand this better, think about the last website you have visited.

If you were searching for something and had three website options but chose the one that left you feeling confused and the user experience was poor, you would naturally step back and go for a different website for your needs. 

This shows us how important user experience is and why web designers must always prioritise it. An attractive design is great, but an excellent user experience is better. 

Another important thing is to be aware that average users know whether they want to stay on the website within a few seconds. Therefore, it's crucial to remember the connection between those two segments of websites.

Going further, keeping the user's attention nowadays can be challenging. With this in mind, keeping an eye on every detail means carrying the user's attention and ensuring they remain engaged.

One way you can do this is by implementing interactive web design trends.

In this article, we'll go into the basics of user experience and explore how interactive web design trends can help us achieve this goal. 

Understanding User Experience 

Why User Experience Matters In Marketing

Users visiting your website aren't just passive observers, so you want to consider them active participants interacting with your website content. 

One of the ultimate goals is to keep users on your website as long as possible, turning them into loyal customers.

For this to become a reality, your website needs to be attractive, valuable, and interactive at the same time to catch and hold the user's attention.

The definition of user experience is the way website visitors interact with your website. So it's not just about passively consuming content you present, but an active engagement that lasts.

This can be easily shown in the following steps that users are following when they reach for a website: 

  1. Users come and spend some time on your website
  2. Users get information about what they need
  3. Users come back later for more information

This shows us what the average user's route is. Therefore, it's essential to update and improve the user experience. Next, we will delve deeper into the multiple factors that can naturally impact user experience. 

Is Your Website Easy To Navigate?

The level of seamless use of your website refers to a positive user experience. The more users can use your website effortlessly, navigate through it, and find the information they need, the more positive the final impression of your website will be.

Even if it's too soon to mention, web design plays a significant role here. You've probably heard of intuitive design and so-called intuitive navigation. 

When a website is well-designed and organised, its layout will be clear, resulting in users logically understanding how to navigate it.

Step 1 – Pay Attention to menu structure and enhance navigational clarity

The first and foremost task for a web designer to implement is ensuring that menus are well-organised. This means that menus should always be on all pages to prevent users from getting lost on the website. 

This is an essential step towards creating an intuitive website that will be easy to follow. 

Right from the moment users step into your website, they should quickly grasp the menu structure and find relevant categories that align with the website's content

The ultimate goal is to create a clear and logical menu layout that enables seamless navigation, allowing users to explore the site effortlessly.

Step 2 – Easy Search Functionality will empower user exploration

Prioritising the integration of a user-friendly search bar is the next step in creating an intuitive website design. This means that the bar should be easily visible and accessible so that users can find the information they need quickly and efficiently.

A well-placed search functionality makes it easy to locate specific content or products they are searching for.

Those steps will make sure the user experience is more pleasant. 

Robust search features will contribute to overall user engagement and enable users to access the desired information quickly.

Step 3 – A minimalist design approach will optimise content accessibility

Clean and organised web design optimises overall usability and makes content discovery more manageable.

The benefits of minimalistic design will remove distractions, helping users focus on accessing essential information without any unnecessary visual mess.

Some key content elements that need to be prioritised are product offerings and essential services that the company offers, so web designers must ensure users can get the relevant information first.

Seamless and intuitive use will remove insufficient barriers that hold the user's journey. If a website provides users with an efficient, effortless experience, they will likely return for more. 

If you need a skilled web designer to craft a modern website, check out Vezafy and find the experts for your next project.

Let’s see what other factors are that affect user experience.

Having High-quality and Relevant Content is the Key

Huffpost Example Content

Another important part that affects user experience is content. When you provide your users with relevant information that meets their needs, you will maintain their interest in your offer. Here are some tips on how to achieve this:

  1. Be informative and creative – To create engaging content, always focus on informative, high-quality articles, blogs, and copies that will meet the criteria of your target audience. Always keep your information accurate and up-to-date to avoid any future misconceptions. 
  2. Keep your brand's voice – Stay true to your brand voice when you create your content. While your content should always be user-friendly, it's also important to remain loyal to your brand and use the tone that your audience is used to. A clear, engaging tone that resonates with your brand and audience is crucial in catching the user's interest.
  3. Whatever you do – don't make it boring – Small details like paying attention to the formatting of your content will prevent it from being dull and exhausting to follow. Lengthy, uninteresting paragraphs are no longer effective in keeping readers' attention and boosting engagement. Instead, use paragraph preludes and include relevant images, graphics, or videos to improve clarity and break up the text.
  4. Constantly update and refresh content – Regularly update your content with new offers, events, announcements, and anything else you consider relevant to your audience. Consistent updates are essential for building an authoritative and trusted website.

Creating high-quality content benefits search engine optimisation and helps keep your audience active. 

Fast-loading Website is Crucial

Fast website loading speed is crucial to provide a satisfactory user experience. Nowadays, users don't have the patience to wait for a slow website, so it's a fact that they would rather leave your website than wait for the page to load. 

Therefore, optimising your website's loading speed is your next step in keeping users engaged.

Another benefit of fast page loading is SEO results. 

Faster and more optimised pages positively impact overall SEO because search engines favour quicker and more efficient sites. 

This will lead to better rankings on search engine results pages, yet on overall impressions.

Here are some tips to help you optimise your website speed:

  1. Choose a reliable hosting provider: A reliable hosting provider with a fast response time can be your best friend when optimising your website speed. You don't want to build your website on shaky foundations and make it slow.
  2. Optimise images: Optimising images by reducing their size can help improve your website's loading speed. Smaller images mean faster page loading and, therefore, better user experience.
  3. Code minification: Removing unnecessary characters and spaces in your website's code may seem irrelevant initially, but it helps improve the website's overall efficiency and page performance.

To conclude, prioritising your website's speed is essential for providing a smooth user experience and general website health. Implementing this allows you to improve the general website experience, potentially turning users into loyal customers.

Accessibility: Make Your Website Available to Everyone

Accessibility is another crucial factor for improving the general user experience. Accessibility ensures that all users, regardless of their abilities, can access and interact with your website seamlessly at any time. 

When your website has good accessibility, it widens your audience reach. 

Here's how you can achieve greater accessibility:

  1. Web Accessibility Guidelines: Follow the standards like WCAG (Web Content Accessibility Guidelines) to ensure features such as compatibility with different screen readers, easy keyboard navigation, and descriptive alt text for images you use. 
  2. Inclusive Design: Web design factors like colour contrast, font size, and alternative input are essential for user experience. Everything you design must be easy to follow, read, and understand.
  3. Clear and Understandable Language: Your users are humans, so speak to them with a natural tone. Stay in your expertise, but avoid using too many technical terms. This can help your content to be easily understandable to a broad audience. 

Prioritising accessibility will show that you care and make your website accessible to a broader user base. This will result in a positive and enjoyable experience for everyone who tries to reach your website.

Information Architecture: Creating a Logic Website Map

Good Site Architecture

Information architecture (IA) makes the websites we love to come back on because of its easy navigation and following. 

IA involves managing and structuring web page content logically and naturally. Think of it like creating a well-organised database where finding information is intuitive and effortless.

Logical Content Hierarchy: Always arrange content into categories and remember subcategories to help users understand the relationships between different sections. 

Related:  How to Measure Content Marketing Performance

Practical Search Functionality: Implement a robust search feature, especially for large websites, allowing users to find the necessary information quickly. 

Focusing on these aspects can enable you to establish credibility and build trust with your audience. A trustworthy website leads to enhanced user experience and satisfaction.

Interactive Web Design Trends: Boosting Engagement

Let's dive into the exciting part – interactive web design trends! 

It's important to understand that interactive web design trends offer much more than we used to think. Incorporating unique and interactive elements will create a dynamic, creative user experience to enhance interactivity. 

Interactive web design features have a powerful effect, elevating the user experience to new, unseen heights.

Let's explore popular interactive web design trends guaranteed to enhance your website's appeal and user experience.

Microinteractions – Subtle yet Impactful

In web design, the small details capture users' attention the most. It's like having friendly features in the extensive world of web design. Therefore, micro-interactions that you can implement through subtle animated elements within web design will add significant value to the overall experience. 

Microinteractions can be developed through interactive elements such as “like” buttons. 

This feature will provide users with the possibility of feedback and allow them to express satisfaction. Microinteractions demonstrate that you pay attention to details, making users' opinions feel appreciated.

Chatbots – Modern Conversational Interfaces

Chatbots were once seen as a distant reality, but more and more websites have implemented this interactive web design trend. 

Chatbots and virtual assistants are great ways to provide users with 24/7 support and the ability to answer users' questions anytime. 

Gamification Elements – Enhancing Engagement

Traditional web design trends tend to be static and outdated. Integrating gamification elements like points, badges, or leaderboards will bring more excitement into static website tasks. 

An example of a gamification web design trend can be seen in language learning platforms, where these elements keep users motivated and engaged.

Personalisation – Tailoring Experiences

Generic content, offerings, and copies are no longer sufficient for active user experience. Websites must tailor their expertise to user preferences, recommending products and services accordingly. 

Personalisation enables a sense of control and a more personalised experience that will boost engagement.

Virtual and Augmented Reality Experiences – Elevating Engagement

Augmented Reality (AR) and Virtual Reality (VR) were once unimaginable, but now they are essential for top-performing websites. 

These technologies are here to revolutionise user experiences and to offer unique interactions. The implementation of AR and VR can be seen in websites that provide virtual clothing try-ons or 3D product exploration.

Engaging with interactive web design practices can be an advantage if you want to keep, engage, and impress your new audience and turn them into loyal customers. 

These trends will also impact your old audience, making their experience fresh and updated. A dull and outdated website fails to capture users' attention and decreases your website's potential conversion rate.

More Web Design Trends To Consider

Interactive Content Marketing Ideas

The world of web design trends is vast and constantly evolving. While we have already discussed some of the popular interactive web design trends, there are many more exciting ones to explore. 

These trends can not only enhance the appeal of your website or add a charming touch, but they can significantly improve the overall user experience.

So, let's see some of these hot trends and discover how they can make your website stand out in the digital landscape.

The strategic use of multimedia elements

No matter which industry the website is in, it should never be passive, outdated and boring. Therefore, web designers can incorporate subtle animations and visuals to break up heavy content and large text paragraphs. 

Those elements should be carefully chosen and well-placed to make it easier for users to recap the necessary information. Attractive multimedia will also add interesting visual appeal to your website and make users search your website naturally.

Always prioritise mobile design.

Mobile users are rising, so mobile optimisation is crucial for a top-performing website. 

Can you imagine a user trying to access your website on their mobile, only to discover that it hasn't been optimised yet? 

This could lead to losing a potential customer and a bad brand image.

With mobile devices collecting the majority of web traffic, websites optimised for mobiles are one of the first stops for web designers. Ensuring the website provides a seamless user experience across different screen sizes is the key to good user experience.

Offer a dark mode option to your website.

Whether you're a fan of light or dark mode, or your website is made out of vibrant colours, it's essential to allow users to choose the mode they prefer when exploring your website.

The dark mode trend has become very popular in recent years, making it a stylish feature for high-performing websites. 

But the dark mode option isn't just a visual benefit. This great feature lets users seamlessly go through your website, especially when it's not very bright.

A well-designed dark mode option with the proper contrast between text and background elements creates a modern website look. The more you pay attention to details, the more you enhance the overall user experience.

Use of voice user interface (VUI) for hands-free navigation

Even the traditional search method isn't going to become outdated; voice search has modern and technological appeal that can attract users to remain engaged. 

For example, when users are busy and unable to type rapidly what they are looking for in the search bar – they can use a microphone instead. This makes the voice search option a perfect solution. 

The voice search and navigation capabilities are gaining popularity for their techy and advanced vibe, enabling users to interact with websites through voice commands. 

This hands-free approach is perfect for mobile browsing and smart speaker integration, making the websites more accessible to users with visual or physical disabilities.

Incorporate 3D elements and attractive illustrations. 

Think about adding 3D elements and illustrations to bring life to your websites. This web design trend will give your website design more interactivity, making it engaging and more visually appealing. 

3D elements will also give your website a modern and trendy look that will capture the attention of your visitors. 

However, be careful not to exaggerate with 3D elements! Even though 3D elements are potent additions, they should be used smartly to complement your website's design and make it more interactive. 

For example, you can use 3D elements to showcase your products immersively, create interactive experiences, or add visual interest to your storytelling elements. 

You can upgrade your online presence by developing 3D elements, illustrations, and animation into your web design and create a more attractive user experience.

Don't stick to only one design trend.

Sometimes, web designers think they have found one perfect web design trend they must stick to forever because it makes user engagement. 

However, the best approach here is strategically combining different design trends to create a powerful website that stands out. 

Just imagine a website with an elegant and modern aesthetic upgraded with dark mode and VUI capabilities. This brings us to powerful website creation with everything an excellent website should have.

Plus, by adding 3D illustrations, you can enhance the design and user engagement and play around with popular trends. 

Sticking to just one single trend isn't recommended. Rather than that, try implementing different strategic combinations of web design elements that can perfectly work out together. 

In the end, the goal is to create a website that will drive user engagement and be functional at the same time. 

Another vital thing to remember is that the latest web design trends shouldn't dominate the website, overpowering its fundamental functionalities. These web design trends enhance the website and make it look more attractive.

It's a fact that creating an aesthetically appealing and interactive website is essential nowadays. Still, it's also important to focus on its primary usability, clear information architecture, and overall page loading speed. 

The practical usage of these trends means utilising them with a dosed application to make them work more effectively. The ideal way is to give a touch of trendy vibes but keep things simple and aware of the primary website's purpose.

When you utilise this practice and incorporate web design trends as they should be, you can create a website that looks great, engaging, and accessible to a broader audience.

In Conclusion

To master the game of creating stunning websites that will convert but keep users engaged simultaneously, you need to cover a broader range of aspects. It's always recommended to start by making your website's core while searching for the most appealing web design trends to elevate your complete website.

The thing is to make the perfect combination of web design trends to make the website attractive yet suitable for enhanced user experience. Always remember the powerful connection between web design trends and user experience connections.

Finding the perfect balance with these two components will help you bring your website to the top.


What is Interactive Web Design?

Interactive web design refers to incorporating elements on a website that encourage user participation and engagement. These elements can include animations, hover effects, scroll interactions, and other dynamic features that respond to user actions.

Why is Interactive Web Design important for boosting engagement?

Interactive web design helps create an immersive and engaging user experience, leading to increased time spent on the website, higher conversion rates, and better brand recall. By encouraging users to participate actively in the website, interactive design elements can help capture and retain their attention.

Can you give an example of an Interactive Web Design trend?

One popular trend is parallax scrolling, where different elements on the page move at different speeds as the user scrolls, creating a sense of depth and motion. This technique can be used to tell a story or engage in the engaging showcase of products.

How can Interactive Web Design improve user experience (UX)?

Interactive design elements can enhance UX by providing visual feedback, guiding users through the website, and making the experience more enjoyable and memorable. For example, subtle animations can give visual cues that help users understand where they are on the website and what actions they can take.

Are there any potential drawbacks to using Interactive Web Design?

While interactive design can be beneficial, it's essential to strike a balance and not overwhelm users with too many animations or complex interactions. Excessive use of interactive elements can slow down website performance, especially on mobile devices, and may distract users from the main content or call-to-action.

How can Interactive Web Design be made accessible for users with disabilities?

To ensure accessibility, interactive design elements should be developed with consideration for users with different abilities. This may involve providing alternative ways to interact with the website, such as keyboard navigation or voice controls, and ensuring that animations and transitions are not too rapid or disorienting.

Can Interactive Web Design be effective for all types of websites?

While interactive design can benefit many websites, it may not suit every type of website or target audience. For example, websites with a primarily informational purpose or those targeting older demographics may benefit from a more minimalistic and straightforward design approach.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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