The Benefits of Building Marketing Campaigns With Insightly Marketing

The Benefits of Building Marketing Campaigns With Insightly Marketing

Random acts of marketing don't pay the bills. If your marketing, sales, and project data are in three different places, you don't have a strategy; you have a profit-draining mess.

Insightly Marketing isn't another tool to add to the chaos. It's a unified system designed to turn your marketing efforts into a predictable, revenue-generating machine.

This isn't a list of features. It's a breakdown of how to build a real sales pipeline on a single platform.

What is Insightly Marketing?

For those of you who don't know, Insightly Marketing is a marketing automation platform that helps businesses of all sizes build engaging campaigns. It has covered everything from email marketing to social media advertising and everything in between.

And look, its biggest strength is how it plugs directly into the Insightly CRM. It’s not some separate bit of kit; it's all one system.

This means your marketing and sales teams are looking at the same info, in real-time. No more passing spreadsheets about. You see the whole customer story, from the first ad they saw to the moment they buy. It just stops the squabbling between departments.

So why should you use it? Here are just a few of the benefits:

1 – Save Time

Let's face it: As entrepreneurs, time is one thing we can never get enough of. With so many tasks on our plates, the last thing we want to do is spend hours crafting individual emails or social media posts.

That's where automation comes in. Insightly Marketing allows you to create templated emails or posts automatically sent out at specific times or triggered by specific actions (such as filling out a form). This means less time spent on tedious tasks and more time focused on growing your business.

2 – Get Personal

One of the biggest challenges when building digital campaigns is making them feel personal and relevant to each recipient. Nobody wants to receive a generic email that went out to thousands of other people. That's where segmentation comes in. Insightly Marketing allows you to segment your audience based on various criteria such as age, location, or interests.

This means that each individual receives messages tailored specifically for them, which increases engagement rates significantly (it also prevents them from hitting the dreaded unsubscribe button!) 

It's not just about groups, either. You can build proper automated journeys for people. Think of it like a flowchart you design. If someone visits a specific page, they automatically get one email. If they download a guide, they get a different one. It’s all about sending the right message at the right time, without you having to do it manually.

3 – Analyse Your Results

Gone are the days when we had to rely on gut feelings and intuition when measuring campaign success rates (don't get me wrong – those things are still important!). With Insightly Marketing, you can track how many people opened your emails, clicked on links, or engaged with your social media posts. This means you can adjust and improve as you go along.

The thing is, this analysis helps you spot who's actually keen to buy. The platform has lead scoring built in, which gives points to people based on what they do. Visited the pricing page? That's a few points. Opened five emails? More points.

This way, your sales team knows exactly who to call first, instead of wasting time on people who are just browsing.

4 – Build Better Campaigns

Staying ahead of the game and constantly experimenting with new tactics and strategies is crucial as a marketer. It gives you the tools to do just that – from A/B testing subject lines to experimenting with different images or call-to-action. Plus, with all this real-time data about how individuals engage with your campaigns, you can quickly identify what works and what doesn't.

You can get really specific with it, too. Don't just test subject lines; try sending emails from different people's names, or testing different content blocks inside the email itself. You can even check which send time gets the most opens. It takes all the guesswork out of it and just gives you the hard facts on what to do next.

5 – Save Money

Finally, let's talk about the elephant in the room: budget. Marketing campaigns can be notoriously expensive if not executed properly. With Insightly Marketing, however, you have access to a cost-effective platform that allows small businesses to compete on equal footing with more prominent brands.

Regarding ROI (return on investment), marketing automation tools like Insightly typically pay for themselves within three months of implementation! You can guess how much your business can grow with this marketing software's prolonged and continuous use. 

It is a must-have tool for any business looking to up its marketing game and build campaigns that engage its target audience effectively.

Don't just take our word for it; try it yourself! So what are you waiting for? Take advantage of everything Insightly Marketing offers and start building campaigns that truly engage your audience today. If executed properly, you can rest assured that your business will thank you!

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