How to Use AI Marketing Tools to Revamp your Strategy
Artificial intelligence tools are making revolutionary changes in the marketing industry. If your company still needs to implement AI tools into your marketing strategy, now is the time to make the most of artificial intelligence tools and stay ahead of the curve.
Artificial Intelligence (AI) plays a significant role in marketing. Technology has revolutionised the way businesses approach marketing. Many startups, large enterprises and eCommerce stores are investing in AI marketing tools to become more customer-centric and improve their bottom line.
By utilising new artificial intelligence tools, marketers can better understand their customers, personalise their marketing messages, and improve customer engagement and satisfaction. AI tools enable marketers to provide fantastic user experience and exceptional customer support and improve their marketing strategy.
With AI marketing tools, marketers can analyse vast amounts of data and gain insights into customer behaviour, preferences, and needs. It allows marketers to deliver personalised messages and experiences that resonate with their target audience, increasing engagement, loyalty, and sales.
From customer segmentation to personalised messaging, predictive analytics, and AI chatbots, AI is helping brands in countless ways. Let’s explore how marketers can use AI tools to create an effective marketing strategy and make well-informed decisions.
Artificial Intelligence in Marketing
AI tools are making a significant tech revolution in the marketing industry. According to recent statistics, more than 80% of marketing experts are willing to invest in artificial intelligence technology to improve their business activities. Many popular and large companies are adopting artificial intelligence for marketing purposes. Many tech giants like Google, Microsoft, Samsung, and IBM have invested in AI research and development. It is a sensible approach for startups, small businesses, and midsize companies, especially if you want to gain a competitive edge in the market.
Interestingly, AI usage in marketing activities has increased 50% more significantly in recent years. AI tools allow marketers to innovate faster and make intelligent business decisions. Creating a marketing strategy with artificial intelligence (AI) tools can help businesses improve their marketing efforts’ effectiveness and efficiency.
With advanced AI-powered marketing tools, marketers can create a workable marketing strategy for their brand to increase ROI and achieve their marketing goals. Leveraging the power of AI marketing tools will help marketers gain valuable user insights, create targeted content, optimise marketing campaigns, and get the desired results.
How can AI Strengthen Your Marketing Strategy?
There are several ways to use artificial intelligence for your marketing endeavours. Here are some ways how AI tools can improve your marketing efforts and strengthen your marketing strategy:
Perform Market Research
AI-driven technologies and tools are changing how marketers collect customer data, making it easier to analyse large data sets and get valuable insights. AI tools can better perform natural language processing (NLP) and sentiment analysis to understand customer preferences, behaviours, and pain points.
Marketers can make accurate customer profiles by collecting data from various sources, such as social media, website analytics, and customer feedback. It will enable marketers to create highly customised marketing campaigns for their target customers. These valuable insights will help marketers to make more informed decisions and improve their marketing strategies.
Exceptional Customer Support
With the advent of AI-based digital communication tools, providing excellent customer support has become easier for brands. AI tools can analyse customer data to create personalised responses and recommendations based on their preferences and behaviours. According to IBM, artificial intelligence can handle 85% of all customer service queries without a human customer support representative.
Using innovative technology-based AI systems can help your customer support team to provide faster, more personalised, and more suitable responses. Today, customers expect a personalised experience from brands they interact with. Delivering personalised messages at the right to the right customers can help you build a strong relationship with your customers.
AI tools allow marketers and sales representatives to analyse customer data throughout the customer journey. Businesses can understand customer needs, desires, pain points and interests by analysing customer data. It will help marketers predict potential issues and understand buying patterns. AI-powered customer service can increase customer engagement and increase their satisfaction.
AI marketing tools can analyse and use vast data to predict customer behaviour. This intelligent marketing approach allows businesses to identify the target customers and segment groups according to their attributes. The predictive analysis leverages artificial intelligence and machine learning algorithms to determine which customers are most likely to buy a product or service.
The large data sets can determine which channels are most effective for reaching them and what messages are most likely to resonate with them. With AI marketing tools, marketers can predict future marketing trends and customer behaviour. This can help businesses anticipate market shifts and optimise their marketing strategies accordingly.
Personalised Content Creation
With AI marketing tools, you can create highly personalised and engaging content for your target audience. AI marketing tools analyse customer data and help you tailor content to their interests and preferences. AI tools can create dynamic content based on customer data and preferences, such as product descriptions, social media posts, and blog articles.
Undoubtedly, it is an effective solution that can save marketers time and resources and improve their content’s relevance and effectiveness. With the help of automated, AI-powered recommending engines, you can create different offers for the customer segments you want to target. Businesses can improve user engagement by creating more personalised content that resonates with their target audience.
You can build stronger customer relationships by tailoring content to your customers’ interests and preferences. This can improve customer satisfaction, leading to increased sales and customer loyalty.
Most importantly, AI marketing tools can use customer data to dynamically generate content that is personalised to the individual customer’s preferences and behaviour. For example, an email marketing campaign could feature different product recommendations or messaging depending on the customer’s purchase history or browsing behaviour.
Chatbots and Virtual Assistants
AI-powered chatbots and virtual assistants have entirely transformed how businesses deal with customers. According to statistics, the size of the AI chatbot market is projected to grow to 1.25 billion U.S. dollars in 2025.
AI chatbots can provide instant customer support 24/7 without requiring human intervention. AI chatbots can handle routine inquiries and basic troubleshooting, freeing up customer service representatives to focus on more creative tasks that AI tools can’t handle.
The artificial intelligence customer tools can treat customers in an individual stage. AI-powered chatbots can engage customers and collect data about their preferences, needs, and behaviours. These tools provide personalised responses and recommendations based on their preferences and behaviours. This can help build a stronger relationship with customers and increase their satisfaction.
This information can help businesses personalise their marketing efforts, create more effective campaigns, and improve customer experiences. Chatbots can be programmed to ask qualifying questions and collect lead information, which can help businesses identify potential customers and nurture them through the sales funnel.
Image and Speech Recognition
Gone are the days when you had to sift through hundreds of thousands of images to choose the better performance for your website or ads. The AI-powered image recognition tools can classify the images, detect, and classify the objects, people, and text within the pictures. This can be used to automate tasks such as identifying product images and analysing social media images to monitor brand mentions.
Artificial intelligence tools use machine learning algorithms to analyse large data sets, enabling them to make accurate predictions. The machine learning models can analyse images to understand customer sentiment and preferences. AI marketing tools can explore visual content to understand customer preferences and behaviours.
For example, they can analyse social media images to identify trends in fashion, interior design, and real estate, to name a few. Visual monitoring can improve digital marketing campaigns and product development by identifying patterns and trends in customer behaviour. It helps marketers and advertisers to create more personalised campaigns for the target customers.
Identifying your target audience is undoubtedly the most critical task for marketers. Promoting your products or services is challenging when you don’t know whom to target. Artificial intelligence tools can be used to offer better customer segmentation and accurately identify your target audience. AI-powered tools can segment your audience based on demographics, interests, and behaviour.
This will help marketers to create individualised offers for every customer, unique and personal bond and more personalised marketing campaigns. AI marketing tools can identify and group customers based on shared traits and behaviours, such as demographics, purchase history, and interests.
This can help businesses tailor their marketing messages to specific audiences and improve conversion rates. This intelligent approach allows marketers to create more targeted and personalised marketing campaigns that resonate with their audience and drive business results.
Optimise Your Marketing Campaigns
Creating personalised marketing campaigns has become the key to success in marketing. Thanks to robust analytics, user data and CRM, marketers can optimise their campaigns to generate the desired outcomes. Artificial intelligence can allow marketers to analyse more data, better respond to customers’ preferences, and use natural language processing to target the right audience.
AI tools can help you optimise your digital marketing campaigns by evaluating people interested in your products or services. AI and machine learning algorithms determine users similar to your website visitors, email list and previous purchases. Using intelligent algorithms also allows you to predict potential customers more likely to buy your products.
This helpful information will help advertisers to create more relevant and effective digital ads that are better targeted to specific audiences. One of the best things about AI tools is that they can analyse your campaign data in real-time. You can study how your ads perform on different platforms and recommend targeting the right audience, personalised messaging, and ad placement to maximise your return on investment (ROI).
Many marketers use Microsoft Ads Manager and other AI tools to automatically manage their ad campaigns, take smart optimisation decisions and achieve their KPIs. Some highly efficient AI platforms can allocate ad dollars across different marketing channels and audiences. It allows marketers to focus on more strategic tasks and remove the guesswork. This way, you can improve the performance of your digital marketing campaigns and achieve the desired results.
A/B testing is a common practice in digital marketing that involves testing two versions of a marketing copy and image to determine which is more effective. The version that offers a better conversion rate and performs better will be chosen for better results. A/B testing is a sensible approach that takes the guesswork out of campaign optimisation. It helps digital marketers to make well-informed decisions to attract more leads and improve your company’s bottom line. A/B testing will allow marketers to make necessary changes in their marketing strategy.
By using AI-powered A/B testing tools, marketers will get automated suggestions for the ad copy, CTA and headline. It will save you time and effort. You can streamline the process of A/B testing and make it more efficient and effective. These tools help you measure the impact of your marketing campaigns.
You can track different metrics, such as website traffic, conversions, and customer engagement, and provide insights into how you can improve your future campaigns. Using AI marketing tools for A/B testing can help you make more data-driven decisions and improve the effectiveness of your marketing campaigns.
Dynamic Pricing and Demand Prediction
Creating dynamic pricing policies and demand forecasting has become more accessible and better with AI-powered tools. Many online businesses, such as Amazon and Airbnb, use AI-based tools to manage the prices of their products and attract more customers. With the help of AI-based dynamic price optimisation algorithms, online retail companies can set prices their customers are willing to pay for.
The highly efficient price optimisation systems are entirely based on AI and machine learning algorithms that can predict market trends better. The system understands the demand for each product and settles for a profitable price for your business. The AI system observes customer behaviour and changes in the market to make real-time price adjustments.
The data-driven pricing strategy will enable marketers to maximise their profit margins. Using AI for dynamic pricing and demand prediction will save time, improve revenue and minimise customer churn.
AI and machine learning algorithms continuously test product prices to find the best price points. This process generates valuable market data on sales volume and demand concerning price points. Marketers and sales teams use these valuable insights to make future pricing decisions and stay ahead of competitors.
Whether you want to create hyper-personalised emails, generate catchy subject lines, or a compelling email copy, AI is here to do all this for you. With AI-based email optimisation tools, you can improve your email performance, click-through rates, and conversions. AI-based email marketing leverages the power of machine learning, natural language generation and processing to gain actionable insights.
AI tools can help you perform email optimisation by analysing your customer behaviour, search history, or social media usage. With AI-powered email automation, you can craft hyper-personalised emails and make real-time changes to get the best possible results.
Furthermore, artificial intelligence algorithms allow you to segment your audience based on search history, customer data, preferences and clicks. This way, you can create personalised emails for every customer based on their preferences and send customised promotions and offers. Furthermore, AI-powered tools can also optimise email delivery time and frequency. It will increase email open rate and click-throughs.
Real-Time Data Analytics
Leveraging automated decision-making through real-time data analytics can help businesses succeed in this highly competitive business world. With the help of AI-powered tools, marketers can access customer data in real time. These exceptional insights allow companies to make real-time decision-making and make data-driven planning.
AI algorithms can quickly identify patterns and anomalies in data, which can help organisations make more informed decisions and improve their bottom line. Real-time data analytics with AI requires significant computational power and expertise in machine learning.
However, many platforms and tools make it easier for organisations to implement these technologies. These tools often provide pre-built algorithms and models that can be customised to specific use cases, allowing organisations to get up and running quickly with minimal investment.
Real-time data analytics with AI can be used in various applications, including fraud detection, predictive maintenance, customer engagement, and supply chain management. It will lead to faster decision-making and more efficient business operations.
According to recent statistics, more than 72% of business leaders consider online fraud a significant cause of declined eCommerce sales. The fast transaction time and fraudster schemes can make it difficult for business leaders to predict fraudulent activity. Today, many AI-powered advanced tools help marketers to detect and prevent fraud.
Deep learning, neural network frameworks and machine learning models can analyse large data sets and detect patterns and anomalies. This leads to more accurate and reliable fraud detection. AI-powered fraud detection tools can automate many processes and identify suspicious patterns that would otherwise require manual intervention. This reduces the need for human resources and can result in organisational cost savings.
AI-powered fraud detection tools offer significant benefits for organisations looking to prevent financial losses due to fraudulent activity. They provide a powerful tool for detecting fraud quickly and accurately while reducing costs and improving the customer experience. By detecting and preventing fraud, AI-powered fraud detection tools can improve the customer experience by reducing the likelihood of false positives and ensuring that legitimate transactions are not blocked.
Artificial intelligence has made online shopping easier by digitising payment processing and streamlining paying bills online. More than 25% of small businesses use AI and machine learning technologies to improve their financial management. AI in payment processing allows customers to make digital payments and transactions safely. The proliferation of digital payment methods is reshaping the payment gateway industry by creating many transactions possible.
According to Statista, the total transaction value in digital payment is expected to grow to US$9.47tn in 2023. AI algorithms can help reduce errors by automating payment processes, resulting in faster and more accurate processing of payments.
The AI-based software remembers customer information, such as card numbers and address details, making it a convenient way to make online payments. AI can help businesses improve the efficiency and accuracy of their payment processing operations while offering customers a better payment experience.
List of the Best AI Marketing Tools
Today, businesses of all sizes are looking for smart AI-powered solutions to create a massive impact on their marketing efforts and keep their business forward. Fortunately, hundreds of AI marketing tools are available to help your business grow. Here is a list of the best AI marketing tools to try for your business:
- Jasper AI
- Renderforest ChatSonicAI
- Browse AI
- Seventh Sense
Integrating artificial intelligence into your marketing strategy is a practical approach to driving business growth and improving financial performance. Many high-performing marketers believe that AI adoption enables them to accelerate revenue, cut costs, and engage with customers and prospects. It is the right time to experiment with this futuristic technology and give it a try to create your marketing strategy. Embrace AI-powered marketing tools to stay competitive and improve your ROI.