Since 2009, we've written about brand strategy, positioning, identity and the occasional teardown — around 700 essays at last count — for the partners, marketers and designers who'd rather understand why something works than copy how it looks. Written by Stuart Crawford and the Inkbot team, drawing on 300+ brand builds across 21 countries.
Everyone thinks red implies passion. They’re wrong. We deconstruct 25 famous red logos to uncover the real strategic lessons they offer entrepreneurs and business owners about building a powerful brand identity.
Tired of chasing trends? This analysis of the 25 best Japanese logos reveals the secrets to creating a timeless, meaningful brand identity. We break down the principles of Kanso, Kamon, and long-term thinking that set these iconic designs apart.
Green is the most misunderstood colour in branding. We’re breaking down 25 famous green logos to see why they work (or don’t), providing real-world lessons for your business from giants like Starbucks, Android, and more.
Tired of boring, generic marketing slogans? This guide provides over 100 real-world examples of catchy marketing phrases, but more importantly, it breaks down the strategic principles behind them. Learn the difference between a slogan and a tagline, and use our simple 3-step framework to create a powerful phrase that defines your brand and attracts customers.
We’ve cut through the noise to select the 13 best books on branding that will teach you how to think like a strategist, understand customer psychology, and build a brand with substance. From timeless classics to modern toolkits, this is your definitive guide.
A rebrand isn’t just a new logo; it’s a high-stakes business move. We dissect 10 famous rebrands—the good, the bad, and the disastrous—to uncover the real strategic lessons for any business owner considering a change.
A deep dive into 30 of the world’s best letter logos. We break down what makes monograms from brands like Chanel, IBM, and Netflix effective, providing honest, practical advice for entrepreneurs and small business owners.
Stop confusing event branding with event decoration. Most “branding” is just expensive landfill—cheap swag and banners with no strategy. This guide provides a no-nonsense framework for creating a cohesive event experience that delivers a return on investment, from pre-launch hype to post-event follow-up.
Tired of being told you need a “story”? A brand narrative isn’t a fairytale; it’s the central logic of your business. This guide cuts the fluff and shows you how to find the real story your customers are waiting for.
Your logo is not your brand identity. It’s a single mark. Your brand identity is the coherent system of visuals and language that builds trust and makes you memorable. This guide breaks down a brand identity and the steps to create one that works for your business.
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