Guides for Designers and Business Owners: Master Logo Design, Build Strong Brands, Elevate Digital Marketing, and Create Stunning Websites
Stop trying to write a ‘catchy’ company slogan. Most are meaningless rubbish. This no-BS guide isn’t just a list of 50+ examples; it’s a strategic framework. Learn why most slogans fail, how to use the ‘Pub Test’, and why your brand strategy must come first before you ever write a single word.
Stop publishing content “just because.” This guide breaks down the practical framework for creating high-quality business content. We’re cutting through the fluff to show you how to align your content with your brand, users’ intent, and bottom line.
Real branding lessons are found in military logos. A senior designer breaks down the top 10 (USMC, SAS, SEALs) and explains how to apply their function, authority, and legacy principles to your small business brand.
Stop building pretty websites that don’t convert. Information Architecture (IA) is the invisible blueprint that separates a confusing website from a conversion machine. Learn what it is, why it matters, and how to get it right.
The Domino’s logo is more than a familiar icon; it’s a 60-year case study in branding. We analyse its history, from the “three dots” origin and the 1996 “clutter” rebrand to the 2012 “pizza-less” genius. Learn the lessons every small business owner must know about simplicity, scalability, and digital-first design.
The spirits market is brutal. Most new brands fail, not because the liquid is bad, but because the branding is an afterthought. Your bottle has 3 seconds to make a sale. This is our no-nonsense guide to liquor branding that works, covering strategy, bottle design, legal pitfalls, and real-world case studies from a branding agency in the trenches.
Why is web design important? Let’s be blunt: a bad website costs you money. We break down how professional web design is your 24/7 salesperson, credibility engine, and brand ambassador.
You agonised over your logo and colours. But your font? You picked it in 30 seconds. That lazy choice is costing you. Learn how typography in branding really works, from a designer’s perspective. Stop looking cheap and start looking professional.
Is in-person marketing just about a firm handshake and a glossy business card? You’re wrong, and it’s costing you. Most small business networking is a complete waste of time, not because it’s “old school,” but because it’s disconnected from a digital strategy.
I’ve spent over a decade running a design agency, and this is my practical, filtered, no-rubbish list of the 25 tools that actually power a creative business. We’ll cover the titans (Adobe, Figma), the potent challengers (Affinity, Procreate), and the productivity tools that stop your projects from catching fire.
Our brand design systems have helped 300+ businesses increase their prices by an average of 35% without losing customers. While others chase trends, we architect brand identities that position you as the only logical choice in your market. Book a brand audit call now - we'll show you exactly how much money you're leaving on the table with your current branding (and how to fix it).