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3 thoughts on “History of the Volkswagen Logo Design”

  1. Was there ever a time in Volkswagen’s history that the ‘V’ and the ‘W’ were connected without the gap in the middle? Any earlier models at all?

    Reply
    • Throughout Volkswagen’s entire history since the original 1937 logo, the V and W have always had a gap and have never been connected. The split letters are part of the company’s brand identity. Even on early Beetle models and other vehicles, the badges and logos have featured this separated VW lettering.

      Reply
      • Thanks for the reply. It’s confusing because you wrote in the article, “The plan was simple yet striking: a circle with the letters “V” and “W” interlocked inside, with the company name “Volkswagen” written above.

        The logo was designed by Franz Xaver Reimspiess, an employee of the company’s advertising department at the time. The interlocking letters were meant to represent the unity between the company and its customers, while the circle was meant to symbolise the wheel.”

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