The Top 10 SEO Project Management Tools

The Top 10 SEO Project Management Tools

You're a marketer juggling multiple SEO campaigns and need help to keep it all organised. I get it — I've been there. Without the right project management tools, it's easy for tasks, deadlines and optimisations to fall through the cracks. But have no fear, friends. Today, I'm sharing my ten favourite SEO project management tools to help you work smarter, not harder.

These tools will transform how you plan and execute SEO strategies. You'll be able to seamlessly collaborate with teams, automate repetitive tasks, and always know the status of your projects with just a glance—no more frantic searches through cluttered spreadsheets and overflowing email inboxes.

I'll walk through the key features, pros and cons of each platform. By the end, you'll know which is right for your unique needs and budget. Whether you're a freelancer, in-house SEO or agency, you'll find tools to make your work life easier.

Let's dive in! This post will give you the clarity and confidence you need to streamline SEO project management. Say goodbye to chaotic workflows and unorganised campaigns — your new supercharged SEO process starts today.

Best SEO Project Management Tools

Ahrefs

When tracking SEO efforts, Ahrefs should be your go-to tool.

With comprehensive keyword research and backlink analysis features, Ahrefs makes it easy to research target keywords, monitor website rankings, and identify new link-building opportunities.

Some of the key features include:

• Keyword Explorer – Discover keyword search volume, competition, and other optimisation insights.
• Position Tracking – Check your site's ranking for important keywords and track progress over time.
• Backlink Analytics – Identify influencers linking to your competitors so you can reach out and earn backlinks.
• Content Gap Analysis – Uncover which content topics your competitors are ranking for that you aren't targeting yet.

For managing SEO projects, Ahrefs helps you set optimisation priorities and benchmarks for success. And with its intuitive interface and robust API, it’s easy to collaborate with your wider team.

Look, the thing with Ahrefs is that its Site Audit tool is basically a project manager for your technical team. You can schedule it to run automatically, and it keeps a running tab of all your site's issues. It shows you what’s new, what’s been fixed, and what's still broken, creating a proper to-do list without you lifting a finger.

• Site Audit – Schedule regular crawls to automatically detect technical SEO issues, track their status over time, and monitor website health.

SEMrush

As one of the most potent SEO platforms, SEMrush is feature-packed for project management.

It offers an all-in-one toolkit for keyword research, backlink audits, rank tracking, site audits, and campaign analytics. You can research competition, monitor rankings, set up tracking workflows, and collaborate across projects seamlessly.

Right, so the main hub here is the dedicated “Projects” dashboard. It pulls all the data for one website into a single place, which is brilliant. But where it gets really clever for day-to-day work is the Content Marketing Platform.

This part of the tool helps you manage the entire content creation process. You can go from finding a topic, to creating a brief, to optimising the writing as you go with the SEO Writing Assistant, and then tracking how it all performs. It's a proper end-to-end system for your content team.

Some of the key highlights include:

• Keyword Magic Tool – Get keyword suggestions and analyse search volume and competition.
• Backlink Analytics – Identify top referring domains pointing to competitors.
• Position Tracking – Track website ranking positions for target keyword lists.
• Campaign Dashboard – Customisable central dashboard to monitor project KPIs.
• Integration with Google Analytics – Connect your Analytics account to view website traffic insights.

With powerful automation features, you can set up workflows, reporting, and notifications to stay on top of projects with minimal effort.

Moz

Trusted by over 40,000 marketing agencies worldwide, Moz is a robust SEO and inbound marketing platform.

From keyword research to backlink analysis and rank tracking, Moz offers all the SEO project management essentials in one neat package.

Critical features for managing SEO efforts include:

• Keyword Explorer – Research keyword volumes, competitor rankings, and other optimisation insights.
• Rank Tracking – Monitor website rankings for target keywords across search engines.
• Link Explorer – Analyse competitor backlink profiles and identify link-building opportunities.
• Site Crawl – Automatically crawl a site to surface SEO issues for cleanup.
• Campaigns – Create and monitor campaign-based projects with custom workflows.

Moz also offers SEO training courses to help upskill your team. And with slick dashboards and reporting, you’ll have the data you need at your fingertips.

Trello

You don’t necessarily need complex software to coordinate SEO projects successfully. Solutions like Trello make lightweight project management a breeze.

Trello uses Kanban-style boards to represent projects and workflows. You can create cards for individual tasks and use labels and due dates to organise and collaborate across teams in real-time.

Although Trello doesn’t offer dedicated SEO functionality, its flexibility makes it easy to adapt to managing SEO efforts.

You can create separate boards to track things like:

• Keyword targeting and ranking progress.
• Link building outreach and tracking.
• Optimisation tasks and site fixes.
• Content ideation and creation.

With easy task automation, notifications, and project analytics, Trello empowers you to customise workflows tailored to your SEO processes.

Asana

For those who prefer list-based project management, Asana is a popular solution.

Like Trello, Asana doesn’t offer specific SEO features. However, its robust task management and team collaboration features make it a flexible pick for coordinating SEO efforts.

The real magic of Asana is how you can look at the same project in different ways. The “Timeline” view, for instance, is your best mate for mapping out a content calendar or a link-building campaign with a proper Gantt-style chart. You can see dependencies and spot potential delays before they become a problem.

Then you've got the “Portfolio” view. This is your god-mode, letting you see the real-time status of multiple SEO projects all at once. It's perfect if you're an agency owner or an in-house manager juggling different clients or company websites.

With Asana, you can:

• Break down projects into tasks and subtasks with due dates, status labels, and assignments.
• Create workflows to map out repeatable processes.
• Generate custom reports on task progress, milestones, and project status.
• Integrate with Dropbox, Slack, Gmail, and 100+ other apps.

Whether it’s monitoring rankings, tracking outreach, or keeping content creation on schedule, Asana helps streamline cross-functional work across marketing and SEO teams.

Screaming Frog

When it comes to technical SEO audits and fixes, Screaming Frog is indispensable.

This crawl-based spider tool analyses on-page elements to surface optimisation issues, from duplicate content to broken links and metadata problems.

You can crawl up to 500 URLs for free or upgrade for more. Handy features include:

• Advanced filters – Filter issues by type, URL, page depth and more.
• Bulk actions – Fix common problems like broken links across multiple pages.
• Inspection pane – View on-page elements while crawling for easy diagnostics.
• Customisable exporting – Export crawl data to share audits and track progress.

For managing technical SEO projects, Screaming Frog takes the hassle out of uncovering and resolving site issues at scale. Pair it with lane tools like Trello to streamline workflows across your team.

Surfer SEO

Another handy tool for managing technical SEO issues is Surfer SEO.

It crawls and audits your site to catch problems, then uses machine learning technology to diagnose and suggest fixes.

Critical features for technical SEO include:

• Automatic site audits – Crawl a site to surface problems from thin content to broken redirects.
• AI-powered diagnostics – Get recommendations to resolve each optimisation issue spotted.
• Progress tracking dashboard – View issues identified over time and track fixes.
• Monthly on-page optimisation plan – Get a tailored monthly plan for technical SEO improvements.

For collaborating across teams, you can share widgets and data from Surfer SEO directly into tools like Trello and Slack.

Serpstat

Another all-in-one platform, Serpstat, offers a full suite of SEO tools and project and team management capabilities.

With Serpstat, you can research keywords, track website rankings, monitor backlinks, run technical audits, and create custom reports.

Handy features include:

• Customisable SERP tracking with ranking change alerts.
• Backlink analysis, including new lost links and toxic backlinks.
• Integration with Google Analytics, Search Console, Ahrefs, and SEMrush.
• Campaign management tools and team collaboration features.

Whether you need to analyse competitors, monitor keywords, fix technical issues, or manage campaigns, Serpstat brings all the data together in one dashboard for streamlined SEO project management.

URL Profiler

Last but not least, for managing large-scale link-building outreach, URL Profiler is invaluable.

It helps you identify and research outreach targets based on domain authority, backlinks, social media followers, and more.

You can categorise prospects, track outreach progress, and export reports for easy project collaboration.

Key features include:

• Filter prospects by location, social followers, backlinks, keywords, and more.
• Save email templates and track outreach progress.
• Categorise contacts and websites for tailored outreach.
• Schedule and automate follow-ups.

For streamlining link-building campaigns, URL Profiler takes the pain out of researching and tracking prospects at scale.

Monday.com

Let's talk about Monday.com. This one isn't just a project management tool; they call it a ‘Work OS'. Sounds a bit corporate, I know, but it's actually fitting. For marketing teams with a lot going on, it's a beast.

Think of it like building with LEGOs. You get to build your own custom boards that fit your exact SEO workflow. You can have columns for who's doing what, deadlines, the current status of a blog post, or the next step in your link-building outreach. It’s incredibly visual and flexible.

Here’s what makes it stand out for SEO teams:

• Automations – Set up simple rules to handle the boring stuff. For example, when a brief is marked as ‘done', it can automatically ping the writer in Slack to get started. No more chasing people.
• Customisable Dashboards – You can pull in data to create real-time reports that actually look good. Your boss wants to see KPIs? No problem, you can build a live dashboard for it in minutes.
• Multiple Project Views – Just like Asana, you can switch between Kanban boards, timelines, and simple lists to see your work in a way that makes sense to you.
• Integrations – It plays nicely with the tools you're already using, like Google Drive, Slack, Mailchimp, and loads of others.

If you're a visual planner and your team's workflows are a bit too complex for a simpler tool like Trello, then Monday.com is definitely one to check out. It gives you the power to build a system that works exactly how you think.

Get the Most From Your SEO Tools

Having the right project management tools makes all the difference when juggling multiple SEO campaigns and strategies.

Solutions like Ahrefs, Moz, Screaming Frog, and URL Profiler offer purpose-built SEO functionality, while flexible tools like Trello and Asana enable easy customisation.

To get the most value, audit your current processes and identify problem areas first. Map out your workflows and data needs. Then, choose tools that align with your priorities and strategies.

Focus on platforms that make collaboration seamless. Integrations, custom APIs, and easy reporting allow you to centralise data and progress updates across teams.

Set up dashboards, alerts, and notifications to stay effortlessly on top of all your SEO projects in one place. Most importantly, don’t be afraid to test different options – there’s no one-size-fits-all solution.

With the right toolkit, you can transform how you manage SEO and maximise the impact of your efforts. So don’t settle for second best – implement platforms that supercharge your strategy today!

FAQs About SEO Project Management Tools

Managing SEO projects effectively is crucial for driving results. Here are answers to some commonly asked questions about leveraging tools to boost project management:

Conclusion

Optimising workflows and collaborating across teams is crucial for executing successful SEO strategies. However, juggling multiple tools, campaigns, and data points can hinder productivity.

By leveraging purpose-built SEO project management software, you can streamline processes, improve visibility, and maximise results. Solutions like Ahrefs, Moz, Screaming Frog, and Trello provide specialised functionality for tackling tasks like keyword research, technical SEO, outreach tracking, and more.

The key is choosing tools aligned with your team's needs and workflows. Focus on ease of collaboration, data centralisation, and automation to boost productivity. With the right solutions, you can work smarter, move faster, and get more done in less time.

So, don't settle for disjointed workflows and outdated processes. Implement next-gen project management platforms that transform how your team collaborates and executes strategic SEO success. The future of marketing productivity is here – upgrade your tech stack and unlock your team's potential today.