Colour & Typography

Colour and Type are the building blocks of perception. This category explores the psychology and technical application of Colour Theory and Typography in modern branding.

Learn how to create accessible Brand Colour Palettes using the 60-30-10 rule, and understand the emotional impact of Colour Psychology on consumer behaviour. Dive into our typography guides to master Font Pairing, understand Font Licensing, and choose the right Serif vs. Sans-Serif typefaces to match your brand’s voice.

Herb Lubalin: Life and Legacy of the Graphic Designer

December 2, 2025January 11, 2024

Herb Lubalin Graphic Designer Herb Lubalin Biography

Herb Lubalin was an acclaimed graphic designer and typographer who enormously impacted the design world from the 1950s through the 1970s.

The 24 Most Professional Fonts to Use

November 30, 2025January 11, 2024

Professional Fonts Most Professional Fonts To Use In 2024 2025

This comprehensive guide explores the 24 most professional fonts to create polished, credible business documents that leave a positive impression.

13 Best Typography Books to Level Up Your Type Skills

December 22, 2025November 14, 2023

Typography Books Best Typography Books For Designers In 2024

The 13 best typography books designers should read. Whether you’re just starting or are a pro, these books will teach you something new!

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