Colour and Type are the building blocks of perception. This category explores the psychology and technical application of Colour Theory and Typography in modern branding.
Learn how to create accessible Brand Colour Palettes using the 60-30-10 rule, and understand the emotional impact of Colour Psychology on consumer behaviour. Dive into our typography guides to master Font Pairing, understand Font Licensing, and choose the right Serif vs. Sans-Serif typefaces to match your brand’s voice.
Most websites fail because visitors cannot scan them. Typographic hierarchy isn’t just about making headings big; it is the strategic arrangement of text to reduce cognitive load. This guide explores the mechanics of type scale, weight, and spacing to keep users engaged.
Colour isn’t universal. A shade that signifies trust in the UK can signal mourning in Asia. This comprehensive guide examines the commercial implications of cultural colour psychology, enabling entrepreneurs to navigate global markets with confidence and avoid costly branding errors.
Typography is not just about choosing pretty fonts. It is visual engineering. This exhaustive guide covers the terms, rules, and technical details you need to master typography in branding.
Colour isn’t just decoration; it is a financial lever. This comprehensive guide examines the science, myths, and strategic application of colour psychology in branding, helping you influence customer behaviour and avoid costly design errors.
Most websites fail basic accessibility checks, leaving money on the table and risking litigation. We break down colour contrast accessibility, WCAG standards, and how to fix your palette without ruining your brand.
Colour is not decoration; it is a financial lever. We analyse the Brand Colour Trends for 2026, focusing on digital-first hues, accessibility, and the psychology of trust.
Typography is not just about picking a pretty font. It is a strategic tool for building trust, establishing hierarchy, and driving conversion. This guide covers the technical, legal, and aesthetic rules of brand typography.
Variable fonts are not just a trend; they are an efficiency standard. We break down how replacing static families with a single variable file reduces HTTP requests, improves accessibility, and sharpens your brand identity.
Typography isn’t just about making words look pretty; it’s about making them work. We break down 36 quotes from design legends to illustrate the ROI of effective typography.
The serif vs sans-serif debate is the most fundamental choice in branding. Get it wrong, and you’re screaming “amateur” when you mean “authoritative.” This is not a style guide. It’s a business decision framework.
We architect brand systems that have empowered 300+ businesses to reclaim their market value. By increasing client margins by an average of 35%, we prove that strategic identity is your most powerful lever for growth. Stop chasing trends. Start building a legacy. Whether you are scaling a global entity or redefining a niche, our frameworks ensure your brand isn’t just seen—it’s valued.