Colour and Type are the building blocks of perception. This category explores the psychology and technical application of Colour Theory and Typography in modern branding.
Learn how to create accessible Brand Colour Palettes using the 60-30-10 rule, and understand the emotional impact of Colour Psychology on consumer behaviour. Dive into our typography guides to master Font Pairing, understand Font Licensing, and choose the right Serif vs. Sans-Serif typefaces to match your brand’s voice.
Most websites fail because they treat text as an afterthought. Responsive typography is the bridge between aesthetic brand identity and functional user experience. In this guide, we dismantle outdated CSS myths and show you how to build a typographic system that converts on every device.
Most designers pick fonts based on “vibes.” They are wrong. Typography is a technical discipline rooted in psychology and physics. We audit the 7 best typography books that every serious entrepreneur needs to understand to build a high-authority brand that actually converts.
Most branding is beige because business owners ignore the power of the written word. We profile 5 typography artists who are redefining brand identity in 2026, combining artistic flair with the technical rigour required to rank, convert, and scale in today’s digital market.
Most businesses treat typography as an afterthought, yet it is the silent ambassador of your brand. In this 2026 audit, we break down the top 10 fonts for 10 critical industries, debunking myths and providing a technical blueprint for visual authority.
Most designers ignore the commercial impact of letter-spacing. This guide deconstructs tracking, kerning, and leading from a technical and psychological perspective. Discover why “Auto” is failing your brand and learn how to address the issue for 2026.
Font licensing is the most overlooked legal risk in modern branding. This guide breaks down EULAs, webfont permissions, and the specific 2026 shifts in typeface law. Learn how to protect your business from ruinous copyright claims while building a technically superior visual identity.
Typography is not just decoration; it is the voice of your brand. Discover how type choice impacts ad performance, conversion rates, and consumer psychology in this exhaustive guide.
Most websites fail because visitors cannot scan them. Typographic hierarchy isn’t just about making headings big; it is the strategic arrangement of text to reduce cognitive load. This guide explores the mechanics of type scale, weight, and spacing to keep users engaged.
Colour isn’t universal. A shade that signifies trust in the UK can signal mourning in Asia. This comprehensive guide examines the commercial implications of cultural colour psychology, enabling entrepreneurs to navigate global markets with confidence and avoid costly branding errors.
Typography is not just about choosing pretty fonts. It is visual engineering. This exhaustive guide covers the terms, rules, and technical details you need to master typography in branding.
Our brand design systems have empowered 300+ businesses to increase their prices by an average of 35%—all while deepening customer loyalty. While others chase fleeting trends, we architect Brand Identities that position you as the only logical choice in your market.