13 Best UX Tools: The Essential Guide
With the best UX tools, designers can understand users, iterate ideas, develop prototypes, and refine the user journey. Here’s our 13 Best UX Tools.
Brand Strategy & Positioning
Welcome to the strategic core of building a market-leading business. Brand Strategy is not just about visuals; it is the blueprint that defines your Mission, Vision, and Purpose. In this section, we break down the fundamental frameworks required to build a resilient brand from the ground up.
Explore our guides on defining your Core Values, establishing a unique Brand Positioning in the market, and navigating complex Brand Architecture. Whether you are conducting a Brand Audit, defining your Target Audience Personas, or identifying your Brand Archetype, these resources will help you move from abstract ideas to a concrete roadmap.
What Is the Difference Between Branding and Positioning?
What Is the Difference Between Branding and Positioning? Learn more about brand positioning strategy on the Inkbot Design blog today!
Emotional Storytelling for Branding
What exactly is emotional storytelling, and how can brands use it successfully? Read on to learn more. Follow the Inkbot Design blog today!
A Beginner’s Guide to Web Analytics
Getting maximum value from web analytics relies on much more than just picking a platform. Follow these best practices to set your success.
How Google Docs Newspaper Templates are Changing the Game
At the forefront of this revolution are Google Docs Newspaper Templates, a tool redefining the media and journalism landscape. Learn more here.
How To Define Your Brand Through Visual Design
This guide will explore visual design to express your brand’s personality. We’ll cover critical principles, psychology, best practices, and examples.
What is Sentiment Analysis? Tools and Uses
Sentiment analysis, sometimes called opinion mining, is an exciting field within natural language processing (NLP). It has seen growth and evolution.
Does your Logo need a Tagline?
A tagline is a short phrase that captures a brand’s essence or critical message. Taglines are an optional addition to strengthen brand messaging.
Guide to Creating the Perfect Photography Studio Setup
Welcome to the ultimate photography studio setup! This guide will provide you with all the equipment and tips to create photographs in your studio.
Law Firm Digital Marketing: Reaching Clients in the Digital Age
This article examines the critical opportunities, techniques, and best practices for law firm digital marketing. Need help from Experts in Marketing?
