A Guide to Creating Brand Identity from Scratch
Discover a step-by-step guide to creating brand identity from scratch. Learn key elements, strategies, and tips for a strong brand presence.
Welcome to the strategic core of building a market-leading business. Brand Strategy is not just about visuals; it is the blueprint that defines your Mission, Vision, and Purpose. In this section, we break down the fundamental frameworks required to build a resilient brand from the ground up.
Explore our guides on defining your Core Values, establishing a unique Brand Positioning in the market, and navigating complex Brand Architecture. Whether you are conducting a Brand Audit, defining your Target Audience Personas, or identifying your Brand Archetype, these resources will help you move from abstract ideas to a concrete roadmap.
Discover a step-by-step guide to creating brand identity from scratch. Learn key elements, strategies, and tips for a strong brand presence.
Discover the top image APIs for editing, generating, and optimising visuals. Find the best one tools for your development needs, free and paid.
Discover essential tips and strategies for minority entrepreneurs to achieve business success and overcome common challenges in the online world.
Learn 7 proven strategies for branding products that sell, boost customer trust, and create a memorable brand identity. Learn more on the blog!
Learn how to create high-quality graphics for marketing with essential tools, tips, and design strategies to boost your brand’s visual impact.
Learn key millennial branding strategies that drive engagement and loyalty with the demographic, plus common pitfalls to avoid for lasting success.
Discover 7 key signs that indicate it’s time to refresh or change your company logo design for better branding and business growth this year.
Discover the beauty of letterpress printing, a traditional technique known for its rich textures and timeless appeal. Learn its history and process.
Explore the fascinating evolution of logos from 10 famous brands, revealing their logo design changes and the stories behind them over the years.
Discover how lettermark logos can enhance your small business branding design with simplicity, memorability, and professional brand appeal.

Our brand design systems have helped 300+ businesses increase their prices by an average of 35% without losing customers. While others chase trends, we architect brand identities that position you as the only logical choice in your market. Book a brand audit call now - we'll show you exactly how much money you're leaving on the table with your current branding (and how to fix it).