Most businesses think brand strategy is about picking fancy colours and a clever logo. They are utterly wrong.
They spend thousands on designers but remain invisible, still competing on price and wondering why nobody understands their value. It’s madness. They’re decorating a house that has no foundations.
This category is about building those foundations. The stuff that actually makes you money. Your Core Brand Strategy isn’t what you look like. It’s the simple, repeatable answer to one question: “Why should I buy from you and not from anyone else?”
Here, we’ll give you the lethal frameworks to:
Get this right, and everything else becomes easier and cheaper. Get it wrong, and you’re just burning cash.
Let’s build something indestructible.
The debate of tangible vs intangible branding is over: alignment is the only strategy. Tangible assets are the proof; intangible assets are the promise. We introduce the Consistency Multiplier framework to show entrepreneurs how to build measurable, long-term brand equity.
Most entrepreneurs think branding is just a logo and a hex code. They are wrong, and it is costing them money. In this no-nonsense guide, we debunk the 7 most pervasive branding myths that prevent small businesses from scaling, charging premiums, and building lasting loyalty.
Timeless branding isn’t about being ‘old-fashioned’—it’s about being clear, honest, and memorable. Most businesses fail because they build on trends, not truth. This guide lays out the practical framework for building a brand that endures, from core strategy to logo design.
The history of branding isn’t just trivia; it’s a strategic playbook for your business. We trace the 4,000-year journey from simple ownership marks to complex digital brands, and extract the practical lessons entrepreneurs need to know. Stop making the same mistakes and learn from the past.
Most entrepreneurs get “Brand Identity vs Brand Positioning” completely backwards. They design a logo, then try to figure out what it means. This is a fatal mistake. This no-nonsense guide explains the difference, why positioning always comes first, and how to use your identity to prove your strategy.
Your sales team is using an old logo, marketing is using a new one, and your new hire just made a client presentation in Comic Sans. The problem isn’t your team; it’s their lack of understanding. Here is the plain-English brand identity definition you need to get everyone aligned.
A brand refresh is a strategic operation, not a paint job. If you skip the process, you’re just wasting money on expensive guesswork. As a brand consultant, I’ve seen it go horribly wrong. This is the 5-phase process we use to execute a brand refresh that actually works, starting with the one critical step everyone wants to skip.
This guide breaks down the Aaker Brand Equity Model into five practical pillars, showing you how to stop decorating a hobby and start building a real, defensible brand.
Brand identity is the strategic asset you control—your logo, colours, and voice. Brand image is the public perception you earn—your reputation. Understanding the difference isn’t academic; it’s the key to building a brand that actually works.
Tired of a brand voice that sounds like a corporate robot? We’re breaking down 15 of the best brand voice examples from disruptive startups to global icons. Steal these lessons for your own small business.
Our brand design systems have helped 300+ businesses increase their prices by an average of 35% without losing customers. While others chase trends, we architect brand identities that position you as the only logical choice in your market. Book a brand audit call now - we'll show you exactly how much money you're leaving on the table with your current branding (and how to fix it).