Most businesses think brand strategy is about picking fancy colours and a clever logo. They are utterly wrong.
They spend thousands on designers but remain invisible, still competing on price and wondering why nobody understands their value. It’s madness. They’re decorating a house that has no foundations.
This category is about building those foundations. The stuff that actually makes you money. Your Core Brand Strategy isn’t what you look like. It’s the simple, repeatable answer to one question: “Why should I buy from you and not from anyone else?”
Here, we’ll give you the lethal frameworks to:
Get this right, and everything else becomes easier and cheaper. Get it wrong, and you’re just burning cash.
Let’s build something indestructible.
Most businesses sound generic by default. They use stock music, annoying notification sounds, and lack a clear audio strategy. This is a huge mistake. Sonic branding isn’t a jingle; it’s the entire auditory experience of your brand, and getting it wrong makes you sound cheap.
Stop trying to write a ‘catchy’ company slogan. Most are meaningless rubbish. This no-BS guide isn’t just a list of 50+ examples; it’s a strategic framework. Learn why most slogans fail, how to use the ‘Pub Test’, and why your brand strategy must come first before you ever write a single word.
“Brand credibility” isn’t a vague buzzword—it’s the currency of your business. Without it, you’re just noise. As brand consultants, we’re tired of seeing businesses fail on the fundamentals. This is a guide to building genuine, measurable trust through strategic design, relentless consistency, and radical authenticity.
Most brand books are 100-page, unusable PDFs. This no-fluff guide shows entrepreneurs how to create a brand book that actually gets used—a simple, practical user manual for your logo, colours, fonts, and voice that builds consistency and trust.
Most brand attributes are generic, “table stakes” words like “Integrity” and “Quality.” This no-BS guide for entrepreneurs explains how to find actionable attributes and use them to build a memorable brand.
Tired of a generic personal branding statement that says nothing? This guide deconstructs why most statements fail and provides practical formulas and examples to help entrepreneurs write one that is specific, clear, and works.
This guide explains real brand engagement: building a loyal community that drives profit. We’ll cover practical strategies, common mistakes, and how to measure what actually matters for your business.
Forget what you think you know about sports branding. It’s not about designing a cool logo but building a tribe. This guide breaks down the essential pillars of creating an iconic sports identity, from the core strategy to the visuals that create irrational loyalty.
Your logo is not your brand. It’s just the starting line. The real, unglamorous work is in brand management—ensuring every email, package, and social media post is ruthlessly consistent. Most businesses fail here, descending into what I call Brand Anarchy. This guide provides brutally honest advice and simple tools to become a Brand Custodian and build a brand that works, not just looks pretty.
This article deconstructs 10 powerful personal branding examples, from Gary Vaynerchuk to Brené Brown, to give you actionable strategies—not just hot air. Learn how to build a brand that creates absolute authority and business results.
Our brand design systems have helped 300+ businesses increase their prices by an average of 35% without losing customers. While others chase trends, we architect brand identities that position you as the only logical choice in your market. Book a brand audit call now - we'll show you exactly how much money you're leaving on the table with your current branding (and how to fix it).