Good branding isn’t about looking good; it’s a weapon that makes you the only logical choice. A weak brand forces you to compete on price in a crowded market—a race to the bottom. A powerful brand builds a moat around your business, creating customer loyalty and commanding premium pricing. Forget abstract theory. This is an arsenal of operational playbooks designed to forge a brand that doesn’t just look impressive, but is profitable by design.
Ever wondered why some logos cost millions? From Symantec’s billion-dollar “deal” to Pepsi’s infamous rebrand, we break down the 25 most expensive logos and reveal what the money paid for: global strategy, not just a pretty picture.
Authentic branding isn’t a marketing tactic you can fake; it’s the natural result of knowing who you are and acting on it consistently. This no-nonsense guide shows you what actually works.
Forget “fun” fonts and colour splashes. The world’s best candy logos are strategic business weapons. We dissect the top 25, from Cadbury to Chupa Chups, to reveal the design principles that create timeless, memorable brands. Learn what they know.
Stop searching for someone to make a quick logo. This guide explains what professional brand identity designers do, how much they cost, and how to hire a strategic partner to build a valuable asset for your business, not just a pretty picture.
“Brand storytelling” has become a nauseating buzzword. Most businesses get it wrong, thinking they must invent a Hollywood-esque origin myth. They’re wrong. The most powerful brand story isn’t a story; it’s the simple, consistent, unvarnished truth about who you help and why you bother doing it.
Tired of cliché travel logos? We analyse 25 of the world’s best, from Airbnb to Lufthansa, to reveal the strategic thinking behind their success. Learn what separates a generic mark from a great one and get actionable insights for your brand.
Forget the beige boxes and empty promises. Authentic sustainability branding isn’t a marketing tactic; it reflects your operational reality. Here are 10 no-BS strategies to build a genuine, sustainable brand that customers will trust.
Kapferer’s Brand Identity Prism is a powerful tool for creating a consistent, authentic brand. This practical guide deconstructs all six facets with real-world examples you can use today.
Stop letting your brand grow into a chaotic mess. Brand architecture is the simple, logical framework for organising your products and services. This guide breaks down the essential models and helps you choose the right one for your business.
We dissect 25 famous logos with 3 letters to reveal the strategic thinking behind their success. Learn the fundamental principles of lettermark design, from the genius of Paul Rand’s IBM to the modern boldness of KIA’s rebrand. This isn’t just inspiration; it’s a branding masterclass.
Our brand design systems have helped 300+ businesses increase their prices by an average of 35% without losing customers. While others chase trends, we architect brand identities that position you as the only logical choice in your market. Book a brand audit call now - we'll show you exactly how much money you're leaving on the table with your current branding (and how to fix it).