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7 Outbound Marketing Strategies that Convert & Earn

7 Outbound Marketing Strategies that Convert & Earn

If you're looking for a way to generate leads, build credibility and turn strangers into paying clients—all while making money—you're in luck. You can use several strategies to convert website visitors into paying clients.

We'll teach you the science behind outbound marketing strategies that convert and earn (and the mistakes most marketers make to kill conversions).

The key to using marketing for maximum results is knowing what works. Learn the proven strategies that have helped thousands of global marketers make a living online without selling anything.

What Is Outbound Marketing?

What Is Outbound Marketing

We know that the Internet has made life more accessible, and marketing has become digital and online. People new to the business world don't understand the concept of digital marketing and how it can help them.

Outbound marketing is connecting with potential customers and converting them into customers. It helps companies market their products or services to those who don't know about them and want to buy them.

Here are some reasons why you need to implement outbound marketing for your business:

Increase your sales

A survey revealed that around 80% of people don't read online reviews about the company or product before purchasing. So, reaching them through social media sites, blogs, articles, and even videos would be best.

Increase the brand awareness

You can use digital media to promote your company to those who don't know about it. People aware of the brand will spread the news among their friends and family. It will help you increase brand awareness and make your brand famous.

Target the right audience

Inbound marketing is all about targeting the right people, but with outbound marketing, you can target the people interested in the product. You can connect with them by creating a blog, social media accounts, email lists, etc.

Improve SEO

Search engine optimisation is one of the most important things to rank on Google. When you want to rank higher, you need to provide more information in your content.

Outbound marketing is the best way to grow your business. You must create content that will attract people interested in your product or service. It will help you reach the people who don't know about your business and make it successful.

How Outbound Marketing Works

How Outbound Marketing Works

Outbound marketing is one of the most misunderstood and least practised forms. But its effectiveness is in inverse proportion to its underutilisation.

The critical elements of outbound marketing

  1. Generating leads
  2. Building trust
  3. Finding prospects

The first and most crucial step to generating leads is identifying the right market and target audience. And this step is a part where most marketers fail.

To build trust, you must build relationships. The first step is to identify the right people looking for what you're offering. Only when you understand your prospect's pain points do you find out how best to help them.

The most common mistake in outbound marketing is the same as outbound sales: ignoring the prospect's decision process.

This is one of the biggest problems in marketing and sales because it fails to consider that the people you're targeting will be looking for the solution to their problem.

And the solution will vary from person to person. This means that to find your ideal target, you must figure out their problems, needs, wants and pain points.

Once you have figured this out, you're halfway through.

The next step is finding the right target audience, the people who can solve your prospects' problems.

Once you know the people, you're ready to find their pain points. And these will be very specific to your prospect.

Your goal is to connect to your prospect on a personal level. The goal of marketing is to deliver the right message, at the right time, to the right person.

You'll do this by understanding your prospect and crafting a message addressing their pain points, then creating a message targeted specifically to them.

At this point, you've generated a lead, and it's a significant lead. The next step is to qualify the lead. Only when you qualify can you move on to the final step: closing the deal.

The Power of Storytelling

Brand Storytelling Quote Seth Godin

Storytelling is an essential part of marketing. You can use this type of storytelling to tell the brand's story and create a significant impact.

Storytelling has been proven to be an effective tool in branding. You can use it effectively in different ways to build awareness about a brand and create a positive impression. Let us discuss some powerful and effective ways to use storytelling to create a significant impact.

Create a sense of community

The most common way of storytelling is to create a sense of community among people and share stories with others. You can get a group together and narrate the story to each other.

You can also create a contest and get people to join and share their version of the story.

Provide valuable information

This technique provides valuable information to your audience and makes them understand your brand better. By doing this, you will build a strong relationship with your customers.

For example, if you are running a food truck and want to share how you made the food, you can use storytelling to inform people about it.

Get creative

This is a great way to engage your audience and create a unique bond. This technique can connect with your audience and make them feel connected to your brand.

If you want to get creative, you can use storytelling to convey your brand's values to your audience. You can also use storytelling to connect with your audience emotionally and make them understand your brand's personality.

Tell a story that will make people remember you

If you want your brand to be remembered, you must use storytelling to make an emotional connection. This is because storytelling makes people remember and connect to a brand.

There are many ways to use storytelling in marketing, but one common factor is essential for all these techniques. This factor is that storytelling should be authentic and unique. You need to bond with your audience and make them understand your brand. This is the reason why you should use storytelling in your brand communication.

How to Choose the Right Marketing Automation Tool

Choosing the right outbound marketing automation tool for your business is crucial to the success of your business. But how do you choose the right tool for your business? 

Today, we'll present a step-by-step guide on picking the right outbound marketing automation software for your business.

Outbound marketing automation tools allow you to automate your marketing activities and campaigns. And they also offer you the ability to create multiple landing pages, email templates, and forms for your customers. 

In other words, they help you send multiple messages to your leads and customers. They also allow you to track conversions and analyse customer behaviour. So, if you want to improve your sales, this is the best solution.

Before choosing an outbound marketing automation tool, you need to consider what type of lead generation and conversion you want to achieve. Below are some of the features that you should look for in the best outbound marketing automation tool:

The ability to create landing pages

Landing pages are pages designed to convert visitors into customers. Landing pages are used to capture leads. You can also use them to generate sales leads. This feature allows you to create multiple landing pages for your customers. You can also add different landing pages for each campaign you run.

Email template creation

Email templates play a vital role in the overall success of your outbound marketing automation tool. You must send personalised messages to your customers based on their interests and needs. And email templates allow you to do so. They also allow you to create different email templates for each campaign you run.

Integration with third-party CRMs

CRM stands for Customer Relationship Management. It is the system that helps you keep track of your customer relationships. 

CRM helps you create customer profiles, track customer interactions, manage customer records, and automate the process. CRM allows you to create multiple landing pages, forms, and emails. With this feature, you can automate your sales processes and streamline the entire process.

Lead scoring and lead management

Lead scoring is the process of measuring the value of a lead. This can help you identify which leads are most valuable. Then, you can allocate resources to those leads. 

Lead management helps you prioritise leads and manage your pipeline. It's an automated way to manage your leads. Lead scoring and management will help determine the likelihood of converting a lead into a sale.

Content automation

Content automation is the process of creating and publishing content. Content automation can create lead magnets, social media posts, and blogs. And you can publish these automatically. Content automation allows you to schedule the publishing process for every campaign you run.

Social media automation

Social media automation allows you to post on Facebook, LinkedIn, Twitter, Instagram, and Pinterest. It automates your social media posting process, and it does so without you ever having to leave your website.

The Best Types of Lead Generation Tools

Best Lead Generation Tools Outbound Marketing

As you know, lead generation tools are essential for online businesses, and I would love to share my opinion on this topic with you today.

Let me briefly introduce you if you're unfamiliar with lead generation tools. You need the traffic to bring in potential customers when you build a website. To do that, you need to generate traffic through SEO, paid advertising or other means. However, not every site has the right tool for generating leads. There are various types of lead generation tools that you can use.

Let me briefly overview these different types of lead generation tools. The best lead generation tools for you will depend on how you plan to use your website and what business you want to run. This post will also give you some general ideas on which lead generation tool is best for you.

As you know, any online business can use lead generation tools, and I have created many lead generation websites in the past. I can't tell you exactly which ones are best, but here's a quick overview of some of the best lead generation tools.

Email marketing tools

Email marketing is one of the most widely used lead generation tools. If you've ever run a business, you'll know that you always need new leads. So, to get these new leads, you have to send various emails to people.

Now, there's no way that you can send out hundreds of emails every day. So, what do you do? Well, you can either hire a team of email marketers to do this work for you, or you can buy a lead generation tool to do this for you. And that's precisely what you'll need.

You'll want to buy a lead generation tool if you send out lots of emails to get new leads. These tools will enable you to manage many email campaigns and create a steady stream of new leads.

Lead capture forms

A lead capture form is one of the most straightforward lead generation tools. All you need to do is to get visitors to your site. Then, as they browse the site, you'll need to ask them to enter their email address and opt-in to receive more information. When they do this, they become leads.

So, they're ready to convert to sales. But, if you want to ensure that you can get lots of quality leads, then you need to get them to fill out the form on your website. You can do this by getting visitors to your site. 

This is a great lead generation tool because it requires little effort. Once visitors enter their email, you can then contact them. But, there are also drawbacks to this. For example, it doesn't work well for businesses requiring people to sign up.

Optimisation tools

Optimisation tools are a bit more complex than lead capture forms. But they can still be very effective. So, when buying a lead generation tool, think about which type you'd like to use.

There are many optimisation tools on the market, and you'll want to ensure that you get the one right. And remember that optimisation tools are much more complex than lead capture forms.

Content creation tools

These are tools that you can use to make websites and blog posts. And, because they're often used to make websites, content creation tools are one of the best lead generation tools.

How to Engage in Social Selling

Social Selling 2

Social selling is making sales using social media platforms like Facebook and Twitter. It has become a popular method for companies to connect with their target customers to increase brand awareness and sell more products and services.

The idea behind social selling is simple. Outbound marketing is a great way to attract prospects, but once they come to your site and find what they're looking for, you'll lose them. They'll move on to the next company or product. Social selling allows you to reconnect with these lost customers and reengage them with your product or service.

So how do you do this? Here are some tips:

  • Start engaging with your current customers on social media. This is a lot easier than you may think. You only need a social media management tool such as Hootsuite or Buffer. You can also create a social media account specifically for your business. Then, use this account to connect with your customers and let them know about any new offers, discounts or freebies.
  • Use a content curation tool to find the best content out there. Use sites like or Buzzsumo to share exciting news stories and videos. Don't forget to tag your brand, so your followers know you're sharing the content.
  • Post quality content on social media. Quality content is vital in this process. Share videos, pictures, or even infographics. Just make sure your content has something to offer.
  • Promote your posts consistently. Be active on social media, so your content gets the attention it deserves.
  • Create an automated email drip campaign. This is a great way to remind customers about your product or service. You can even set up a schedule to send emails. For example, you could send a weekly message at 5 p.m. on Monday to remind them about upcoming events or giveaways.
  • Set up a social media contest. This is a great way to drive traffic to your business.
  • Promote your social selling strategy to employees. Letting your employees know what you're doing will make them more likely to participate and help with customer leads.
Related:  Hiring a Graphic Designer? Check These Top 10 Tips

So what makes social selling different from traditional marketing methods? Social media to engage with current customers can create relationships and build trust. Once you establish a relationship with your customers, they'll be more willing to share information with you.

How to Find & Target the Right Leads

Outbound Lead Generation Effectiveness

Outbound marketing has always been a challenging task for most B2B marketers. But what if you don't have much money to spend on ads? This is the problem that most outbound marketing companies face.

Inbound marketing is usually associated with big businesses that can afford to spend millions on advertising campaigns and inbound marketing tools. But many small business owners struggle to get leads from their websites.

So, what does that mean? Does that mean that you cannot generate leads for your company? Not at all.

You don't get many leads because you have not invested enough time and money into generating them.

You have spent hours trying to rank high for a keyword and failed. Your SEO is terrible, and there are no results.

So, what do you do now? You get frustrated and throw in the towel.

That is where the real trouble starts. You get discouraged and stop trying to generate leads for your business. You give up, lose hope, and become a victim of your own success. Here are some tips to help you generate more leads for your business.

Start by targeting the right leads

The first step toward generating leads is to identify the correct lead type. The easiest way is to use software like Hubspot to analyse your current customer base.

Hubspot provides the ability to track the behaviour of your leads so you can make smarter decisions. For example, you may notice many low-quality leads. In that case, you need to take action. You may filter out your list or email those people automatically. However, if you don't have any leads, you can try generating new ones.

Let's look at a few ways to do that.

Write good content

If you are a writer and have a blog, you know that you need to write quality content to attract leads.

Quality content is the one that solves a problem for the reader and helps them. The better your content, the more likely you are to generate leads.

If you're using the wrong keywords, you will not get leads. You must ensure you're targeting the right keywords for your industry. You may have difficulty getting your site ranked on Google if you don't.

Also, you must create valuable content.

You must provide useful information, share many statistics, or solve a specific problem. You cannot generate any leads if you post a blog with random articles.

How to Make Prospects Pay Attention

Value Based Selling Graphic

Inbound marketing has been the norm for years. Outbound marketing was a bit harder to implement, and it's less known. But the good thing about outbound marketing is that it's not always needed.

Outbound marketing involves creating a list of prospects and sending messages designed to get them to buy. The idea is that once you reach a prospect, they are more likely to buy.

If you're still looking for a way to make prospects pay attention to your company, here are some outbound marketing ideas you should try.

Cold Calling

The main goal of cold calling is to get prospects to listen to you. This is why you don't have a script for your cold calls. Instead, you want to make them feel comfortable so that they open up and tell you what they're interested in.

Cold calling is a great way to create a list of potential customers. You can either work with a lead generation service to do the cold calling or do it yourself.

Direct Mail

Direct mail is another popular lead acquisition method used to generate a list of potential customers. The idea behind direct mail is to send a letter to your prospects, telling them about your products and services.

With this method, you can get a list of customers, but the main goal is to get them to buy something from you. If you're unsure how to start with direct mail, check out this article on how to start with direct mail.

Social Media

Social media is an easy way to connect with your audience. You can use it to ask your followers questions and give them updates on your products and services.

It's also a great way to build trust with your audience. People will trust you if you're active on social media.

Content Marketing

Content marketing is the way to go if you're looking for a way to get your message out there. You can write blogs and articles about your products and services and share them on your social media accounts.

You can also add videos to your blog posts and publish them on your social media accounts. Using YouTube, you can monetise your content by making videos.


Email is still one of the most effective ways to communicate with prospects and build relationships. Your emails can include newsletters, information about your products and services, and even surveys to get feedback from your audience.


Podcasts are another great way to get your message out and build relationships with your audience. You can use them to discuss your products and services or even give away free stuff.

The Most Powerful Marketing Automation Email

Email Marketing Drip Campaign

Every business owner knows that sending emails is the best way to market your business. Everyone has a habit of receiving emails, which is the best way to connect with people. If you want to promote your business, email marketing is the most affordable and accessible way to promote your brand.

But sometimes, email marketing becomes tedious, and you will lose your audience, so you need to use email marketing automation to make your emails more powerful.

What is email marketing automation?

Email marketing automation is software that automatically sends emails to the right people at the right time. With this software, you can send your email to those who subscribe to your email list. 

The software will send your email based on the preferences you have provided. You can also create campaigns and manage the entire email marketing process.

Why is Email Marketing Automation Important?

Several reasons make email marketing automation necessary for the business owner. One of the reasons is that it can automate the entire process of email marketing and make your email marketing process more effective.

Email marketing automation can be the best solution for the business owner to promote his business. The process will be simple and effective if you use email marketing automation.

How to Gain Trust and Credibility

Brand Trust Outbound Marketing

Trust and credibility are two crucial factors that determine the success of an outbound marketing strategy.

Today we will discuss gaining trust and credibility online through outbound marketing. Outbound marketing is a great way to build trust and credibility.

Here are some ways to gain trust and credibility with outbound marketing:

1 – Use high-quality images

Images are one of the best assets of outbound marketing. It will surely attract people if you have good quality company images. It will also help you to create a better impression.

2 – Make use of Social Media

Social media has become one of the most influential channels of communication. So, ensure your content is visible to your audience on social media platforms like Facebook, Twitter, and LinkedIn.

3 – Be transparent about your brand

Transparency is a great way to gain trust. So make sure that your audience knows what you are doing.

4 – Write engaging blog posts

Writing good content is essential for building credibility. But don't write much fluff. You should also provide helpful information.

5 – Provide useful information

Provide information on a specific topic, and your audience will automatically trust you.

6 – Create a community around your brand

Building a community around your brand is better than having a single individual represent it.

7 – Build customer relationships

When people see that you care about them, they will be more likely to buy from you. So, now you know how to gain trust and credibility with outbound marketing.

How to Make Money from Your Emails

Email Marketing Tools For A Drip Campaign

It is imperative to understand the value of your emails as a business owner. Today, you don't need to spend thousands of dollars on emails. A simple email marketing service can generate massive revenue for your business.

You can send email newsletters, promote products, send offers and discounts, and many other things that can generate revenue. You can make money online with email marketing.

The best thing about email marketing is that it is very cheap, costs you less than $10 per month, and you don't need to spend thousands of dollars to make your business successful. There are tons of tools available online that will help you to send emails for free.

Here is the list of the best tools to send emails for free:

  • MailChimp – MailChimp is one of the best email marketing services many businesses use. You can use it for free, and it will help you send up to 2000 emails.
  • Aweber – Aweber is one of the best email marketing services that you can use for sending unlimited emails. It costs you only $9.95 per month.
  • GetResponse – GetResponse is another great tool for sending emails for free. You can use it to send unlimited emails, and it is one of the best email marketing services to help you make money online.
  • Campaign Monitor – If you want to send bulk emails, you can use Campaign Monitor for free. You can send unlimited emails with this tool.
  • ConvertKit – ConvertKit is one of the best email marketing tools to help you send unlimited emails for free.
  • Sendinblue – SendinBlue is another great email marketing tool to send unlimited emails.

The Five-Second Rule

Outbound marketing is one of the best ways to increase sales. Nowadays, most business owners are using outbound marketing because it increases the sales of the products. However, this outbound marketing method is not that easy and needs a lot of time and effort to achieve good results.

Most business owners will start outbound marketing on social media. But it takes much time to get many followers. And it's tough to maintain a follower base.

However, another effective outbound marketing method can help you get many followers quickly and is called the 5-second rule.

What is the 5-second rule?

Marketing 5 Second Rule

The 5-second rule is a method that helps you to engage your target audience. It is based on the fact that most people won't read your message if they aren't interested in it.

If you create an email or a blog post, you must write the content to interest your readers. And if you have a dull and monotonous writing style, it will be difficult for the readers to read your message.

So, to avoid this situation, you can use the 5-second rule. You can use this rule to get your reader's attention.

Here are the steps:

Step 1. Think about your target audience

Think about your target audience and what they want to learn from your message. What do they like? What kind of information do you have? What do they need?

Step 2. Write down your thoughts and ideas

Write down all your thoughts and ideas regarding your target audience. It will be helpful for you to get a clear idea of what you have to write about.

Step 3. Choose the best words

Now, you can start choosing the best words that will help you to get your reader's attention. You need to choose the right words and make them attractive.

Step 4. Focus on your message

The final step is to focus on your message. Make it short and straightforward. It will help you to make the message more appealing.

After reading the above steps, you can quickly get your reader's attention. So, it is time to start engaging your target audience with your message. If you are struggling with this method, you can always hire a good copywriter to help you.


If you want to know the most critical strategy for driving traffic to your website and converting leads into customers, then the answer is… Outbound Marketing. 

This is an industry-leading and proven marketing strategy. It's the foundation of all business success, and we looked at the most common and proven marketing strategies and showed you how to use them effectively. 

Whether you're looking for ways to improve your current outbound marketing campaign or build a brand new one, this guide will teach you everything you need to know.

Let's talk today if you'd like to learn how to use this strategy effectively.

Use these proven strategies to be more productive and effective in your outbound marketing efforts.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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