Adobe Discount Banner

The Top 10 Most Iconic Newspaper Logos

The Top 10 Most Iconic Newspaper Logos

Do you remember when you unwrap your morning newspaper? The strong smell of ink on paper, the sound of pages turning and the way the broadsheet feels heavy in your hands. It’s a ritual, a connection to the world through the printed word.

But what’s the first thing that grabs your attention? Those big, bold logos staring back at you from the front page. The face of the publication is distilled into one graphic mark.

Today, we will look at 10 of the most recognisable newspaper logos worldwide. Get ready for some fantastic design, rich history and incredible stories behind these symbols that have become cultural icons.

Setting The Stage

Before we reveal our star-studded lineup, let’s quickly review what makes a great newspaper logo. Like any strong brand identity, it should be:

  • Memorable – able to etch itself into your brain after just a few glances.
  • Iconic represents the fundamental values and personality traits of its publication.
  • Versatile – working its magic across print, digital, merch – you name it!
  • Timeless – disregarding trends while remaining relevant for decades on end.

With these guidelines in mind, I’ve chosen an all-star squad where each player ticks every box. From centuries-old legacy brands to fresh-faced modern upstarts, this assembles newspaper insignias at their finest.

So grab yourself a steaming hot cuppa joe’, settle down somewhere comfy and join me on this typographical journey!

1. The New York Times

New York Times Logo Design Logotype

Could there be a more fitting way to kick off our list? This legendary logo is the crown jewel of American newspaper design and a prime example of beautiful simplicity.

The Story

Born in 1857 and barely tweaked since 1967, the no-frills wordmark has an understated elegance. Those three words rendered in a clean slab serif typeface pack an immense punch of credibility and heritage. As they say – if it isn't broken, don't fix it!

While the primary logo is undoubtedly iconic, its companion “T” emblem deserves props too. Whether studying the masthead or gracing social media avatars, that single letter calls to mind over 170 years of journalistic excellence.

The Design

What makes this logo so darn effective? For starters, the letterforms themselves are sturdy and unpretentious, two words that perfectly encapsulate the Times' hard-hitting reporting style.

👉 Read More:  How To Design A Corporate Website

Then there's the balanced weight and spacing that feels “right.” It's a sublime blend of solid shapes and generous white space that's a pleasure to read.

And remember the colour – that signature black-on-white pairing is about as classic and authoritative as possible. You don't need to shout when your brand has the gravitas of the Times behind it.

Are there drawbacks? Well, some might argue the logo's simplicity makes it a tad unexciting or generic. But for a publication that prides itself on being “the paper of record,” having such an iconic and unfussy calling card is probably the perfect flex.

2. The Guardian

The Guardian Newspaper Logos

Quick – name the most iconic British newspaper! I'll speak with you after class if you didn't say The Guardian.

With its cheeky ascender flourish, the unmistakable handsome wordmark has adorned the Graun's masthead for aeons. And like a fine single malt scotch, it only improves with age.

The Redesign

Initially created in the 1980s, the logo got a makeover in 2018 for the “Berliner” rebrand. Out went the old serif for a clean neo-grotesque that still nodded to tradition, coupled with a brilliant two-tone blue rendition for digital platforms.

That blue and white palette was the real game-changer, punching through screens and smartphones with searing vibrancy. Sharp, legible, and infused with subtle flair – the redesign inspired an enduring icon's evolution.

Global Kudos

One measure of a top-shelf logo? How well it travels! In the Guardian's case, with an international readership spanning the planet, the mark has proven its versatility time and time again.

Whether in its classic black form striding across a London street protest or its digital blue beaming from a correspondent's smartphone in Kabul, it represents the highest calibre of reporting from a respected global source.

The cheeky upturned flick of the “n” screams British irreverence. And that extra splash of blue in digital spaces? It's like getting a secret handshake from the pub's most charismatic regular. Pint for me, guv'nor?

3. The Washington Post

The Washington Post Logo Design

You can only compile a list of iconic mastheads if you pay homage to one of America's most venerable publications.

The Washington Post's iconic logo is a prime example of enduring simplicity combined with some subtle flourish that makes it oh-so-memorable. Let's dive into what makes this beauty tick.

Old School Vibes

The Post's logo harkens back to a bygone era of woodblocks, printing presses, and good ol' handcrafted artistry. Those chunky slab serifs and diamond-shaped counters scream “tradition” from the rooftops.

But hold up – there's more to it than just classic lettering. Notice how the wordmark elegantly condenses towards that jaunty-slanted “O”? That clever kerning trickery adds extra flair and visual interest.

Bold and Charismatic

When you imagine all the hallmarks of excellent newspaper branding – authority, integrity, permanence – the Post's logo personifies them like few others. Those robust letterforms have a hardy weightiness, like an older politician who knows they have gravitas behind their words.

At the same time, the angled “O” and jaunty crossbar on the “t” keep the logo lively and charismatic. It's that perfect blend of steadfast reliability and a welcoming personality.

👉 Read More:  Coding 101: What You Should Know Before Getting Started

And let's be honest – how many other logos can claim to be as meme-worthy as this distinctive chunk of carved erudition? The Post insignia transcends mediums from bodegas to blogs like only true design icons can.

4. The Globe and Mail

The Globe And Mail Newspaper Logo Design

You're forgiven if the words “The Globe and Mail” didn't immediately spark recognition – this next logo hails from our friends up North!

The Globe's wordmark has cut an authoritative swath across the Great White North for generations as the paper of record for our Canadian cousins. And guess what? It's about as textbook “newspaper logo” as they come!

Newspaper Name Bingo

The Globe's iconic crest bingo hits almost every requirement for old-school journalistic branding excellence:

A weighty serif wordmark? Check. Confident strokes and assured geometry? Oh yeah. Ornamental flourishes like that delicate rule underneath? But of course!

This logo puts its newspaper name in your face for that classic “heading to the newsstand” vibe. You can practically smell the inky presses by looking at the crest emblem.

Plus, it's backed up by over 175 years of Canadian journalism heritage – pretty good bona fides for enduring icon status.

Bold and Dynamic

While the detailing hits all the right traditional notes, the execution brings a fresh dynamism. The thick strokes and tight kerning convey a bold weight perfect for commanding newsstand attention.

If those letterforms could talk, they'd speak with a booming baritone voice of unwavering authority delivered with just a sprinkling of jaunty charisma (because that's just how Canadians roll, eh?).

5. USA Today

Usa Today Logo Design

Our next logo will pivot to a decidedly more modern and bold direction. Let's hear it for USA Today's punchy and unforgettable insignia!

While most of the logos we've covered pay tribute to newspaper heritage, this swaggering wordmark represents the new era – splashy, unorthodox, and always grabbing your attention.

Making a Statement

Look at those giant, brash letterforms that scream confidence and daring from every angle. The uncompromising slab serif is all about muscle and impact. No fussy flourishes or ornate styling holding it back.

Who needs subtlety when you can go for bravado and enthusiasm like this? The USA Today logo isn't just looking at the new advertising era of big, loud, and “can't ignore me” branding – it's practically kicking down the door.

Multicoloured Maverick

When you thought this logo couldn't get any punchier, return and take in those three popping colours. Now, that's some dynamic branding energy right there!

The unique red, white, and blue palette perfectly stand out. Whether rendered in 2D or 3D metallic effects, it simply sears into your brain with its vibrancy.

Of course, it also nods to the publication's national roots as the nation's daily news source. But let's be honest – this logo would have turned heads no matter what country it came from!

Polarising as it may be, USA Today's logo was a game-changer in an industry obsessed with being buttoned up and reserved. Vibrant, loud, and utterly unforgettable – the anti-logo logo helped define a bold new era of newsprint visibility.

👉 Read More:  How Going Digital In Marketing will Grow your Brand?

6. The Wall Street Journal

Wall Street Journal Wsl Logo Design

One publication towers above all others regarding the pinnacle of prestigious financial and economic journalism.

So, let's give a respectful nod to The Wall Street Journal's iconic logo's regal simplicity and pure heritage branding genius.

Timeless Minimalism

If the previous logos were all extravagant divas demanding the spotlight, the WSJ wordmark is more of the firm, silent type, happy to stay in the background and let its substance do the talking.

Just three characters in an elegant, no-frills serif typeface. That's it. No embellishments or graphical trickery to distract the eye. The 130-year legacy speaks for itself in those five modest letters.

By boldly eschewing flourishes, the logo embraces a timeless minimalism that feels instantly authoritative, steadfast, and trustworthy. Perfect branding for the “advisor to the wealthy” is the Journal.

The Secrets in the Spacing

Despite its surface simplicity, there's a subtle artfulness at work. Notice the generous spacing between the letters, giving the logo a stately, unhurried elegance.

Then there's the distinctive J-period ligature that effortlessly brands the publication without deviating from that classic letterform. A sprinkle of seasoning on an already flavorful typographic dish!

And while the logo is a natural at-home in stark black and white, you've got to respect how those bankers-in-suspenders colours make it pop on the page and screen. Suddenly, that wordmark speaks of both time-honoured prestige and arresting modernity.

In a world of flashy, overdone mastheads, the Journal shows restraint and self-assurance can be the most potent forms of branding. An exemplar of less being so much more.

7. The Boston Globe

The Boston Globe Logo Design

Let's switch gears with this next iconic masthead, my fellow wordies and font fanatics.

Boasting flowing script as fluid as the Charles River, The Boston Globe's classic, handwritten-style lettering is pure Brahmin class from first “B” to last “e”.

A Dash of Panache

What's the first thing your eyeballs drink in? Of course, that delightful energy swash on the capital “B”! With one flirtatious curlicue, the Globe logo kicks off proceedings with a generous dose of flourish and panache.

And the charm offensive doesn't stop there. Just peep how those letterforms glide seamlessly into one another, each character's exit paving the runway for the next graceful entrance.

The lettering feels lively and energetic – a nod to the constantly churning news cycle and that age-old Boston vigour.” No stuffy stuffed shirts here!

At the same time, you can sense the provenance and distinguished heritage emanating from the old-world script styling. This logo could have just as quickly graced the masthead of an 18th-century broadside.

Up-To-Date Yet Timeless

And that's the true magic of this symbol, folks. Over a century later, it conveys modernity and vitality while maintaining its timelessness.

Those gentle up-and-down loops and shapely curves keep the eye in constant motion, a fitting metaphor for the Globe's commitment to keeping Boston abreast of the latest happenings.

So whether you're hoisting a frothy Sam Adams or jostling down Commonwealth Ave, let that stately but spirited script be your beacon. An iconic emblem that pays respect to legacy while keeping one eye squarely on the future.

👉 Read More:  10 Ways Surveys Can Benefit Your Brand

8. Le Monde

Le Monde Logo Design

Sacré bleu – Next up, we have a visual delicacy from the City of Lights. Put your hands together and make some baguette munching noises for the Le Monde newspaper's wonderfully offbeat stamp!

True Gallic Attitude

If there were an award for the Most French Newspaper Logo, this robust number would undoubtedly be the big winner. I mean, come on – it's got a Gallic attitude oozing out of every nook and cranny!

Those chunky letterforms capture that quintessential slab serif typography that screams “bonjour!” The delightfully jaunty angle seemingly shrugged off by a cheeky boulevardier. Even the quirky graphic rosette/asterisk thingy perched on top reads like a tipsy garlic bulb in a chic beret.

It's eccentric, idiosyncratic, and utterly confident in those brave choices. Much like the Parisian sense of chic, Le Monde's stamp grabs you and demands “Regardez-moi!”

At the same time, those robust letterforms and stark black-on-white colour schemes mean nothing remotely dainty or precious is happening. This is the big, bold face of reputable French journalism, mon ami!

Born to Stand Out

Le Monde's jaunty emblem sticks out like a flamingo feather at a pigeon party in a world of stuffy serif wordmarks and lifeless graphics. Where most brands aim to convey tradition and credibility, this stamp prides itself on its eccentric, laissez-faire bohemianism.

And that glorious lack of convention plays perfectly to French hands. By flouting every “rule” of newspaper logo design, Le Monde has crafted a brilliantly unique calling card that stands out on any newsstand or screen.

Do you want stoic conventionalism? Grab The Times or Post. But if you desire a slice of freewheeling Gallic joie de vivre from the beating heart of Paris itself, Le Monde's irrepressible stamp is the only way to go.

9. The Hindu

The Hindu Newspaper Logo Design

Let's mix things up and bring some international flair into the conversation with the following entry on our countdown. Show some love for the striking, intricate logo of India's iconic English daily, The Hindu!

An Intricate Attention-Grabber

One look at this mesmerising emblem; the first thing that grabs your peepers is the sheer density and detail packed into every square inch. Elaborate letterforms crammed in tight formation are interwoven with hypnotic ornamental textile patterns.

A dizzying swirl of geometric shapes, negative spaces, and captivating linework is happening simultaneously. Frankly, it's jaw-droppingly gorgeous in its complexity and craft.

Yet despite the visual intricacy overload, the composition maintains solidity and immediate legibility thanks to those thick slab serifs. This isn't just stunning window dressing – it screams “I am The Hindu” with uncompromising authority.

A Cultural Window

And that collision of intricacy and commanding gravitas is the logo's secret weapon. By fusing traditional Indian textile and architectural motifs with that brawny letterform, the masthead is a vibrant ambassador for the subcontinent's rich cultural heritage.

Like colourful sari silk adorning a sturdy oak branch, it effortlessly blends ancient artistry with steadfast substance and credibility. You can practically feel the scents of cumin and incense wafting off its geometric latticework!

Whether you're getting your morning news from bustling Mumbai or faraway Melbourne, the Hindu logo connects you to the heart and soul of India's proud tradition. A spellbinding design that symbolises a nation's multitudes and triumphs.

👉 Read More:  How to Spot a Cheap Logo Design

10. The Sydney Morning Herald

The Sydney Morning Herald Logo Design

Well, you didn't think I'd wrap up this typographic trek without a final stop Down Under, did you? Let's hear a rowdy ode to the Sydney Morning Herald's cracking great masthead!

Brimming with Personality

A glimpse of those free-spirited curved flourishes has me picturing one of Sydney's hip creatives, effortlessly cool while kicking back on Bondi Beach, sunnies on and craft lager in hand.

Every detail here reflects a spirit of defiant individuality and refusal to conform. The Herald's mark feels lively and bursting with personality, never content to settle for dull tradition.

Look at the unexpected art nouveau stylings at work – those flowing curvatures, decorative swashes, and even the quirky umbrella dingbat providing punctuation! It's a reminder that beneath Sydney's cosmopolitan gloss, there's a puckish sense of whimsy pumping through its heart.

Rock Solid Aussie Soul

Yet before you get the wrong idea and dismiss the Herald's logo as frivolous window dressing, take a beat. Those letterforms have a raw, unapologetic muscularity that screams “no-nonsense Aussie grit.”

From that muscular condensed weight to the hearty slab serifs, this masthead gives exactly zero craps about looking fussily refined or cultivated. Like the iconic Diggers of ANZAC, it's robust and hardened by experience.

So while those baroque embellishments deliver the flamboyance and joyful artistry, the heavyweight letterforms underneath shout, “We're bloody well not here to mess about, mate!” It is a perfect emblem for an esteemed publication that matches Sydney's eclectic, unstuffed cultural vibe.


Well, words, we've strolled through an embarrassment of typographic riches. From steadfast heritage bedrocks to eccentric mavericks shaking up the status quo, the universe of newspaper mastheads is as diverse and personality-packed as the stories gracing their pages.

Whether you favour the comforting embrace of tradition or a bold new vanguard of look-at-me design, one thing's for sure. After dissecting these iconic emblems, you'll never be able to gaze upon a humble newspaper logo the same way again!

So next time that rolled-up world of current events comes thudding onto your doormat take a second. Sip that coffee slowly and let your eyes linger on the nameplate up top for a smidge longer. There's a profound artistry happening underneath those letters if you know where to look.

Consider a moment to spare a thought for the clever creatives who dreamed up those totemic brands, each charged with distilling a publication's essence into a single symbolic mark. Not a bad day's work, eh?

Newspaper Logos FAQs

Why are newspaper logos so important?

Newspaper logos act as the face and identity of the publication. A well-designed logo instantly conveys the values, personality, and professionalism of the newspaper to readers. It's the anchor of the brand that helps build recognition and trust.

What makes a great newspaper logo design?

The best newspaper logos are memorable, iconic, versatile across media, and able to stand the test of time. They often blend traditional typography with modern flair, use bold fonts and colours, and maintain a balance between classic and distinctive design elements.

Do newspaper logos ever change over time?

Which colours are most famous for newspaper logos?

Bold, high-contrast colours like black, white, red, and blue are prevalent. These shades convey authority and allow the logo to stand out. Some newspapers use colour combinations like red/blue (USA Today) to add energy.

How important is typography in newspaper logo design?

Typography is paramount – the font choice and letterforms are the core identity of text-based logos. Serif and slab serif fonts are famous for their traditional, authoritative feel blended with unique stylistic flourishes.

Are illustrated emblems obsolete for modern newspapers?

Not at all! While wordmarks prevail, many newspapers retain iconic illustrated emblems or graphic elements like The Wall Street Journal's period or The Globe and Mail's delicate rule. These small embellishments add distinctiveness.

Why do newspaper brands need to stay consistent?

A consistent, recognisable logo is crucial for newspapers to build long-term credibility, trust, and equity in their brand identity. Radical changes can confuse and turn off loyal readers who hold the publication's heritage in high regard.

What design trends are emerging for newspaper logos?

While classic design tenets remain, newer logos show experimentation with asymmetry, simplified sans-serif fonts, and more expressive illustrated elements or graphics paired with wordmarks for a modern edge.

How vital is adaptability across print/digital?

With digital publishing booming, logos that work seamlessly across print, websites, apps, and social media are necessary. Clean, vectorised designs that scale without quality loss have become essential.

What role does cultural context play in logo design?

Many newspaper brands aim to reflect their local culture or region through design choices. For instance, logos may subtly incorporate patterns, colours, or graphic elements nodding to the publication's geographical roots or heritage.

How do newspaper logos differ from general brand logos?

Newspaper mastheads must project gravitas, credibility, and a sense of authority befitting severe journalism. As such, their logos lean more classical while still allowing room for creative flair and personality to stand out on newsstands.

What's the future for newspaper logo design?

While core principles will remain, expect more dynamic, versatile, and unconventional visual identities that can own mindshare in today's crowded media landscape. However, papers will be cautious not to depart too radically from a heritage that bred reader loyalty.

Photo of author

Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

Need help Building your Brand?

Let’s talk about your logo, branding or web development project today! Get in touch for a free quote.

Leave a Comment

Trusted by Businesses Worldwide to Create Impactful and Memorable Brands

At Inkbot Design, we understand the importance of brand identity in today's competitive marketplace. With our team of experienced designers and marketing professionals, we are dedicated to creating custom solutions that elevate your brand and leave a lasting impression on your target audience.