Content Strategy for Instagram: How to Build a Great Feed

Content Strategy for Instagram: How to Build a Great Feed

Instagram is quickly becoming the go-to platform for visual content marketing. This course will show you how to leverage Instagram for maximum success.

Instagram has officially surpassed Facebook as the number one social media platform for daily users. And while Facebook is still king regarding sheer numbers of monthly users, Instagram is winning the war in terms of engagement. 

Users on Instagram spend almost 3X as much time on the app as on Facebook, and 2/3rds of users say they check Instagram several times a day. You’re missing out on traffic and new leads if you haven’t considered Instagram.

We’ll go over how to build an Instagram feed to get engagement. We’ll look at using your business accounts to create great content and some strategies to remember.

Your Content Strategy for Instagram Should Have a Purpose

Visual Brands On Instagram Marketing

Instagram is the fastest-growing social network, with almost 1.5 billion users. We are constantly connected to our phones and using social media networks to interact and share information. We can easily see ourselves posting our latest selfies and pictures of the remarkable places we visit. However, this should not just be about ‘selfies’ and us being voyeurs into other people’s lives. We should use these networks to help us become a better version of ourselves and develop a purpose and plan to help us grow.

Instagram is more than a place to post pictures. The feed has different categories and filters that allow us to emphasise certain areas of our lives. For example, if you are a foodie and upload a picture of yourself eating a pizza, it will be much more noticeable than if you took the same picture but used a filter to make it look like a piece of art. There are many other categories, such as #Selfies, #Travel, #Art, and #Family. Instagram allows us to understand better what people are interested in, making it easier to find similar interest groups.

A great example of how Instagram can be a valuable tool for helping you to improve your life is that it has become a popular platform for people to meet new and exciting people. Many people use it to connect and share interests worldwide, and the potential friendships you could create are endless.

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A great place to start would be to create a page and fill it with the pictures you want to show off. Many options are available, and it is a free app, so there is nothing to lose by trying it out. Loads of photo editing apps are available to make your life so much easier.

Another advantage of Instagram is that it is a simple way of telling others what you’re doing and why. It’s a simple way of promoting yourself and getting the message across. It’s an excellent way to tell people about your passions and interests, a great way to promote your work, and a quick and easy way of sharing all the events and experiences you’ve been to.

The most important thing to remember when creating your page is that it is more than a simple way of showing off to others. It’s a way of finding out about yourself, your likes and dislikes and what you’re interested in. It’s a way to find out about the world you live in and who you are. To learn more about yourself, you must start learning about your world. What are the essential things in your life? How do you feel about the world you live in?

There is much to discover about our world and the people we surround. Instagram is an excellent tool for discovering the world and yourself.

How to Find the Right People to Follow

Instagram Analytics Target Audience

Instagram has become one of the best ways to discover yourself and grow your audience. To make your profile attractive to those who follow you, here are some tips to help you grow your following on Instagram.

Two different types of users follow you on Instagram; those who want to buy from you and those who want to connect with you.

Let’s start with the first one – the people who want to buy. There are three main ways to connect with these kinds of followers:

  • Engagement
  • Reposting
  • Likes

Engagement is where you interact with them by commenting on their photos, liking them, etc. This way, they know you’re interested in their posts and can learn more about them.

Re-posting is when you repost one of their pictures on your feed, and they see that. This way, you show interest in their posts and tell them you want to see what they post next. This is the most effective way to get to know new users.

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Likes are where you’re simply liking the pictures and sharing them. Your goal is to get as many likes as possible to gain attention from other users.

If you want to find the right people to follow, you should consider following some users that post about similar topics to yours. You can also look at their follower count and see if they have more than 10k. If they do, it means they are likely a reliable content source.

To grow your audience, you need to grow your engagement rate. You can do this by posting interesting and engaging content. When you post an interesting picture, it will engage your audience.

To increase your engagement, you can do the following:

  1. Make sure to post at least once a day
  2. Post on Tuesdays/Wednesdays
  3. Make your captions interesting
  4. Share your posts on other social media platforms
  5. Add hashtags to your posts
  6. Tag influencers in your posts
  7. Ask your fans to like your pictures
  8. Try to follow influencers who have a higher follower count

There are tons of different apps available on the market that allow you to find people to follow. The main two are IGTV Finder and Instagram Followers Finder. They both give you a list of the most relevant users based on their interests and location.

How to Create a Compelling Instagram Profile

How To Create Branded Content Instagram

A strong profile makes an Instagram account stand out and attract followers. If your Instagram profile isn’t compelling, it may take longer for your followers to find you.

Here are some tips for creating a compelling Instagram profile:

Use good photos

If you want to make a strong impression, you should use good photos. Even if you don’t have the best photo of yourself, you can still post one photo of something unique.

For example, if you’re taking a vacation somewhere, you could take a picture of yourself next to an excellent landmark. When others view your photos, they can get a feel for what kind of person you are.

Use high-quality images

Even if you have good photos, ensuring that the photos you upload are high quality is a good idea. The resolution and clarity of the images you upload are crucial to how people perceive you.

The same goes for your profile photo. Make sure it’s high-resolution and that it shows who you are. Don’t try to fake being someone else.

Create a compelling profile description

When others view your profile, they’ll first look at your bio. It’s here where you can write a brief description of yourself.

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For example, you can write about your clothes as a fashionista. Or, if you work in IT, you can talk about the projects you’ve been working on.

A compelling description is what attracts people to follow you. Make sure it’s concise and to the point. Your Instagram profile bio is a great place to start.

Choose a strong username

When people visit your Instagram profile, they’ll see your username. This is the part that tells others who you are. You’ll find that your username is more important than your name because it’s what people will see when they search for you.

Try to choose a username that reflects who you are. Including some of your hobbies is fine, but don’t use your real name. Your real name is only suitable for people you know.

What to Include in Your Instagram Feed

Instagram Advertising Example

You probably have some followers if you run an Instagram account for your business. But how do you get the most out of this audience? What should you include in your feed? Here are some ideas:

  • Use the app filters to create a unique theme for the day, week or month. Set it up so that your posts automatically go live, and you don’t need to think about it.
  • Set a theme for the feed and update your photo daily using a different filter to ensure your followers get a different experience each time they visit. This helps keep them interested and encourages them to interact with your page.
  • Make your posts enjoyable with a mixture of images, videos and text. Post your products and services and exciting and relevant things to your followers.
  • Use hashtags to make it easier for your followers to find and share content about the same subject. For example, if you sell makeup, use #makeup or #beauty; if you sell clothing, use #fashion or #dresses.
  • Post photos and videos related to your business.
  • Link to other relevant posts on your blog, website or social media profile. This helps to build links, improve your SEO and promote your business.
  • Use polls or surveys on your Instagram profile to let your followers ask questions and respond. This allows you to show your human side and provides valuable information about how they use your product and service.
  • Use the Instagram stories feature to keep followers engaged and show them your work behind the scenes.

How to Automate Your Instagram Feed

Automate Instagram Content Strategy

Automating your Instagram feed is a simple task you can quickly complete by following the steps below. Automation lets you post on your Instagram account and schedule your photos to be posted at certain times. This saves time, and you can quickly get new followers on your Instagram account.

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The first step to automating your Instagram feed is to choose your target audience. Automation aims to increase the number of likes and followers on your Instagram account. If you choose people who share your interests, you’ll be able to gain more followers quickly.

To find people with similar interests, try to use an Instagram search. To do this, open Instagram and go to the search box at the top right corner. Now type the name of the person you want to find. You can also type the hashtag of the person you want to find. You can type the names of the people you want to find using the hashtags.

After you’ve found the people you want to follow, click the heart icon next to their profile picture. Now, you need to save these people on your Instagram feed. Save them on your feed or the People page. They will be added when you save the people on your Instagram feed.

Now, you can automate your Instagram feed using automation tools. There are many tools available on the internet. Some of the popular ones are mentioned below:

  1. Hootsuite – Hootsuite is a social media management tool. It has an automation feature that lets you schedule the posts on your Instagram account. So, you can schedule your Instagram posts to be posted on certain days and times.
  2. Social Champ – This is another Instagram automation tool. It allows you to schedule your posts, and it does so in bulk. So you can schedule many posts at the same time.
  3. Buffer – Buffer is a social media management tool. It has a Buffer scheduler feature, which lets you schedule the posts you plan to post.
  4. Post Planner – This is a WordPress plugin which automates your Instagram feed.
  5. WP Social Poster – This free tool enables you to schedule posts on Instagram.
  6. Instagram Post Scheduler – This tool lets you schedule your Instagram posts.
  7. Zapier – This free service enables you to automate tasks across different websites. You can use it to automate the Instagram posts on your Instagram feed.

How to Make Money from Your Instagram Feed

To make money from Instagram, first, you need to find a product or service that people would buy. You can sell anything from food to clothing to travel accommodations.

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A few ways exist to discover what is hot or trending in a specific niche. You can use Instagram Explore and see what types of posts are popular.

Alternatively, you can search for trending hashtags or hashtags related to a specific topic. For example, you could search for #fashion or #wedding if you sell clothing.

You can also use Instagram Search, which allows you to search for tags and hashtags within photos. This includes popular hashtags like #instafollow and #instatag.

Once you have identified a trending hashtag, you can create a new post by adding the hashtag to the image’s title.

The next step is to research the item that you plan to sell. To do this, visit Amazon or eBay and search for the product that you want to sell.

After identifying the item, you must create a listing on eBay or Amazon.

The final step is to upload the pictures of the product you plan to sell. Ensure you use a high-quality image because you don’t want your pictures to look blurry or pixelated.

Make sure you tag the product so that it shows up in your and your followers’ search results.

When you are ready to post your pictures, ensure you have hashtags, tags, and captions. You will be notified once you post your picture if it has been liked or shared.

It will also notify you if someone has commented on your post. This means that people have noticed your picture and are interested in buying your item.


Based on the data, three main elements make up a good feed: engagement, diversity, and quality. Engagement tells us how many people liked and commented on your posts, diversity tells us whether you share posts similar to others, and quality indicates whether you share high-quality posts.

The biggest thing to remember with content on Instagram is to keep it focused on your brand and not just a list of random products. Focus on creating engaging posts that share your company’s vision and help people understand why they should care. A feed full of photos of products isn’t going to last very long. It needs to showcase your company, your brand, and your people.

Get instant access to my complete step-by-step content strategy for Instagram.

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