Can a Company Successfully Exist Without a Logo Design?
The short answer to the question in the title is yes.
There are certainly businesses that exist and even do well without having hired a professional to design their logo.
The longer answer is a bit more complicated.
Having a professionally designed logo can undoubtedly put a business at an advantage over their competitors.
On the other hand, not every business can afford to spend much, if anything, on this.
Here, we'll explore a few things, including:
- Why logo design is an investment, not a cost
- How to save on logo design costs
- Tips for sourcing an excellent graphic designer
- Understanding the attributes of a good logo
Businesses Should See Logo Design as a Marketing Investment Not a Cost
It's understandable that running a business means prioritising spending.
It's even more understandable why someone in the early stages of launching a business must be cautious about where and how they spend their money.
However, in many cases, the decision to cut spending is made without considering all the benefits of a particular expenditure.
Logo design often falls firmly in that category.
Here are some reasons why logo design is a good investment:
- Recognition is key. A nicely designed logo is eye-catching and memorable. It quickly becomes an element that gives your brand instant recognition.
- A professional designer knows how to create a logo that makes an impact. This puts you at a competitive advantage.
- A good logo is an integral part of your overall brand identity. In fact, it's the visual, stylization of your company's personality. That's not easy to accomplish on your own.
- Most importantly, it's a matter of professionalism. You invest in a professionally designed logo for the same reason that you use a professional to build your website, to do your taxes, and why you source work to other professionals. You want to offer your customers the best you have, and to leave a great impression.
When it comes to something as customer facing as your logo, it's almost always the right decision to use a professional.
It shows potential customers and associates that you are well-established enough to dedicate the resources to this, and that you are willing to invest in your own business.
How to Save Money on Logo Design Without Sacrificing Quality
When a company does decide to invest in having their logo created by a professional, it's understandable that they might want to save as much money as they can.
The challenge is finding ways to save money without:
- Ending up with a Logo That Looks Appallingly Unprofessional
- Developing a Reputation as a Company That Asks Other Professionals to Work for Unreasonably Low Prices
Before going any further, it's essential to disavow yourself of any knowledge that you'll pay rock bottom prices for your logo.
You can do that, but it's a big gamble.
Many gig work sites are full of graphic designers who claim to work for rock bottom prices.
One issue with this is that many of these freelancers don't have sufficient training, and you'll get the kind of logo that reflects this.
Other designers can do the work.
Unfortunately, they focus on getting as many clients as possible.
This means they don't have enough time to dedicate to anyone's logo.
Again, quality suffers, quite a bit.
None of this means you can't save money on your logo.
It does mean that you should expect to spend at least 500 dollars or more.
First, if you have some idea of the style you want, find a designer who has experience with that.
This can help ensure that you don't pay more for ongoing corrections and revisions.
Next, shop around.
You don't need to accept the first bid you receive.
You may be able to find a designer who's running a special or is otherwise willing to work with you.
Some companies have pretty good luck hiring graphic design students.
Just be sure to view the student's portfolio and check references.
Don't forget to communicate your expectations clearly.
If you're struggling to put your requirements in writing, consider getting help from a service like WowGrade.net.
They have writers who can help you put that documentation together.
Finally, consider using a design or freelancing service.
Many good designers use these websites to pick up some extra work.
As mentioned above, be wary of anyone offering rock bottom prices.
The only trade-off here is that you might need to be patient.
Remember that yours will likely be a side project, and other work will take precedence.
Graphic Design Services Are Everywhere. How do You Find the Best?
The first thing you'll need to do is determine exactly what kind of design services you need.
Do you simply need someone to take your idea, and turn it into a logo?
Maybe you've even got some ideas sketched out.
Do you need something more?
Some designers have additional skills.
They are branding experts, not just graphic designers.
They will work with you to discern your company's brand identity, then create a logo that reflects that.
Next, educate yourself on your options.
There are several categories of logo designers.
- Freelancers who contract work directly with clients, or who go through one of many freelance aggregator sites. Be aware that many freelancers only do design work. All of the project management tasks and administrative work will be left up to you.
- A full-time designer. Depending on your other graphic design needs, this can be a viable option. If you have someone on staff, you won't need to seek out design services for any new design projects or changes.
- Flat rate design services. Some design firms offer you the option of paying a flat monthly fee. For this, you receive a suite of graphic design services to use as you need.
- A design agency. This is your most expensive option, but can absolutely be worth the investment. You'll work with an established firm, and be paired with an experienced designer. The agency will also handle all of the administrative work for you.
Once you've sorted that out, you can begin your search for a designer.
There's no magic formula for this.
There are websites where designers advertise their work.
If you prefer working with someone local, Google will help you find designers near you.
Ultimately, you have to be able to determine whether or not the designer is the right fit for you.
Here are some tips:
- Look at their work. Their portfolio should be available on their website, or hosted somewhere you can access it easily. Do they have experience with logo design specifically? Does their artwork stand out to you?
- Read reviews. Don't be scared off by a few low ratings. Anyone who has been in business for any length of time will have had a few clients that they simply couldn't make happy. The idea is that you should use reviews to get an overall impression of the designer and to see if their work style meshes well with yours.
- Speak with the designer directly. They should be more than happy to answer your questions. Ask them what they can do for you, and how their work can result in your receiving a memorable logo and representative of your branding.
What Makes a Good Logo?
There's a popular social media game that involves identifying various company logos.
The names, of course, have been stripped away.
That leaves players to guess the name of the company behind each logo.
There are many that can be guessed right off the bat.
The design is simply too memorable.
That's the first mark of a good logo.
You quickly remember the brand, as soon as you see the logo.
A good logo also represents your brand identity.
Be careful that you aren't so tempted to use a trendy design element that you choose something that doesn't really reflect your branding.
For example, the logo for a blog like StudyTon.com is simply a bit of customised script.
An up and coming financials company would seek out something entirely different.
The same concept applies to rushing a logo.
Final Thoughts: Should You Create Your Own Logo?
That can certainly be tempting, especially if your company is struggling to get established.
However, the short answer is no.
It's rarely a good idea to do this.
You're simply not very likely to end up with a logo that reflects the kind of professionalism you want to convey.
However, if you do go this route, please invest in some quality, graphic design tools.
Then, consider taking a course or two on logo design.
It will help you to understand some best practices that will help you get the best results you possibly can.
Author Bio: Lori had made a transition from a bit shy office clerk to an empowered and delighted writer. Later she progressed to becoming a contributor at kimca.info (https://kimca.info/). Lori is really a writing fanatic and frantically stays on guard of beauty and meaning inside the written text. Speak to her to seek out in regards to the next one particular.