25 Best Websites for Brand Inspiration (That Aren’t Just Pinterest)

25 Best Websites for Brand Inspiration (That Aren't Just Pinterest)

Most entrepreneurs and small business owners I talk to hear “brand inspiration” and immediately open Pinterest. 

They scroll for hours, pin 200 images that all look vaguely the same, and then send that board to a designer (or worse, try to DIY it) and say, “make me this.”

That isn't inspiration. That's a recipe for a bland, derivative, and forgettable brand.

As a brand consultant who has been in this game for a long time, this process drives me mad. It’s my single biggest pet peeve. So before I give you my list, let's clear the air.

1. You're Mistaking “Pretty” for “Smart”. A beautiful logo on a white background is just art. A beautiful logo on a delivery van, a tiny app icon, and a grainy newspaper ad—all while feeling consistent—that's a brand system. Stop looking for pretty logos; start looking for smart systems.
2. You're Ignoring Strategy. Why did that brand choose green? It wasn't because the founder “likes green.” It was likely a strategic choice about sustainability, finance, or health. Looking at visuals without understanding the why is useless.
3. You're in an Echo Chamber. Pinterest, Dribbble (at times), and Instagram are algorithmic echo chambers. They show you what's popular, not what's effective. You're getting a recycled feed of trends, which is why so many new brands look identical.
4. You're Fixated on the Logo. The logo is one small part. The real inspiration comes from the application: the typography, the tone of voice in the copy, the photography style, and the packaging materials.
5. You're Looking for a Shortcut. Inspiration is meant to be a spark, not a blueprint. You're supposed to find an idea, not an answer. Looking for an answer is how you end up plagiarising.

The “inspiration” phase isn't about finding a logo to copy. It's about gathering strategic intelligence. It's the first step in the long, difficult, but rewarding work of real brand design.

This list is different. It’s not just a gallery of pretty things. It's my personal, curated toolkit of sites that provide strategic and practical inspiration. I'll tell you what each is good for and, more importantly, how to use it like a professional.

How to Use These Sites (Without Just Copying)

Your goal is to deconstruct, not collect. When you find something you like, don't just ‘pin' it. Ask these questions:

• Who is this brand for? (Audience)
• What are they competing against? (Market)
• Why did they choose this typeface? (Is it modern? Traditional? Playful?)
• How does the colour palette make me feel? (Energetic? Calm? Premium? Budget?)
• Where does this system shine? (Is it brilliant in digital, or on packaging?)
• What's the one thing I can learn? (Is it their clever use of a mascot? Their consistent tone of voice?)

This is the kind of analysis that separates a “look” from a full brand identity. One is decoration; the other is a powerful business asset.

Here are the 25 websites I actually use and recommend for genuine brand inspiration.

The 25 Best Brand Inspiration Websites: A Consultant's Breakdown

I’ve broken these sites into categories based on their function. Don't just stick to one. The best ideas come from cross-pollinating.

Category 1: The Strategic Powerhouses (For Analysis)

These sites are for your brain. They feature deep-dive case studies and critiques, focusing on the why behind a design.

1. Brand New

• What it is: The premier, non-negotiable resource for brand identity critiques. Run by the design firm UnderConsideration, it reviews high-profile rebrands—and it is brutally honest.
• Best For: Understanding the strategy and public reception of rebrands.
• Consultant's Take: This is where you go to get smart. You won't just see the new logo; you'll read why it was changed, what the old one failed at, and whether the new one succeeds. The comments section is a goldmine of professional opinion. This is your PhD in branding.

2. BP&O (Branding, Packaing & Opinion)

• What it is: A highly curated gallery of brand identity projects, written and run by designer Richard Baird.
• Best For: Premium, minimalist, and material-focused inspiration.
• Consultant's Take: Richard has an impeccable eye. The work here is often high-end, with a focus on print, packaging, and tactile materials. The value is in his short, insightful write-ups. He’ll connect the choice of paper stock or a typographic detail back to the brand's core idea.

3. Identity Designed

• What it is: A clean, curated showcase of brand identity projects from around the world.
• Best For: Pure, high-quality, systematic brand identity examples.
• Consultant's Take: This is less about critique and more about pure-play inspiration. It's like a design museum. The quality bar is exceptionally high. Use this to see how a full system (logo, stationery, website, etc.) is rolled out with perfect consistency.

4. Brand Struck

• What it is: A blog that focuses on brand strategy, not just design. It analyses the business thinking behind brand decisions.
• Best For: Connecting the ‘why' (strategy) with the ‘what' (visuals).
• Consultant's Take: Want to know why Dollar Shave Club's voice was so effective? Or how Red Bull built a media empire? This is the place. It's essential reading for entrepreneurs who need to remember that their brand is a business tool, not just a logo.

Category 2: The High-Volume Curation (For Browsing)

These are the giants. You know them, but you're probably using them wrong.

5. Behance

• What it is: Adobe's massive portfolio platform for all creative fields.
• Best For: Finding in-depth, “process-heavy” case studies.
• Consultant's Take: This is the 800-pound gorilla. The problem? It’s 90% noise. The only way to use Behance effectively is to ignore the homepage and use the search. Search for “Brand Identity” or “Packaging” and then filter by “Most Appreciated” and “Curated Galleries.” Look for projects that show the process—sketches, failed concepts, and application mockups. That's where the real learning is.

6. Dribbble

• What it is: A “show and tell” site for designers, famous for its small “shots” (screenshots).
• Best For: Very specific, component-level inspiration (icons, logos, app UI).
• Consultant's Take: Dribbble is dangerous. It's fantastic for seeing a beautiful icon, a slick animation, or a trendy logo mark. It is terrible for strategic brand inspiration. Most of what you see isn't real; it's self-initiated “concept” work. Use it for micro-inspiration, but never for overall brand strategy. It's the definition of “style over substance.”

Category 3: The Web & Digital Specialists (For Digital-First Brands)

If your brand lives primarily online, these are your go-tos.

7. Awwwards

• What it is: A competition gallery that awards the best web design in the world.
• Best For: Seeing the absolute cutting-edge of digital branding and web interaction.
• Consultant's Take: This is where you see what's possible on the web. Pay attention to how brands use motion, typography, and layout to create an experience. The warning? A lot of this is “awards-bait”—slow, heavy, and impractical for a small business. Use it for ideas on interaction, not as a blueprint for your e-commerce site.

8. Httpster

• What it is: A highly curated, no-fuss gallery of excellent website designs.
• Best For: Clean, usable, and beautiful website design inspiration, minus the “trendy” noise.
• Consultant's Take: I love Httpster. It's less ‘showy' than Awwwards. It's just a scrolling feed of really solid, well-executed websites. This is fantastic for seeing how different brands (from tech to fashion) structure their information and present their visual identity online.

9. siteInspire

• What it is: Another curated gallery of web designs, but with an excellent, granular tagging system.
• Best For: Filtering by style, industry, or platform.
• Consultant's Take: The filtering is the killer feature here. You can search for “Portfolio” sites on “WordPress” with a “Minimal” style. This is incredibly practical when you're trying to find benchmarks in your specific niche.

10. Really Good Emails

• What it is: A massive, searchable gallery of… really good emails.
• Best For: Seeing how brand voice and visual identity translate to email marketing.
• Consultant's Take: Don't neglect email! It's one of the most consistent touchpoints you have with your customer. This site is brilliant for seeing how others do it. Look at their welcome sequences, their promotional emails, and their transactional messages. It's a masterclass in brand voice and simple, effective design.

Category 4: The Packaging Specialists (For Physical Products)

If you sell a thing, packaging is your most important brand asset.

11. The Dieline

• What it is: The world's leading resource for packaging design.
• Best For: Everything packaging. Materials, unboxing, structure, and graphics.
• Consultant's Take: This is the “Brand New” for packaging. It features incredible student work, professional case studies, and trend reports. Pay attention to materials. How does a recycled cardboard texture communicate “eco-friendly”? How does a foil-stamped, heavy-stock box communicate “luxury”?

12. Packaging of the World

• What it is: A massive, global gallery of packaging design, updated daily.
• Best For: High-volume, global packaging inspiration.
• Consultant's Take: Where The Dieline is more “magazine,” this is more “archive.” It's less curated, but the sheer volume is staggering. This is great for seeing what's happening in markets outside of your own. Look at what a soft drink looks like in Japan, or a coffee bag in Brazil. It's a great way to break out of the echo chamber.

Category 5: The Typography Nerds (It's More Important Than Your Logo)

Your choice of font says more about you, more often, than your logo.

13. Fonts in Use

• What it is: A searchable archive of typography shown in real-world applications (books, websites, posters, etc.).
• Best For: Seeing how a typeface actually feels when used.
• Consultant's Take: This is my secret weapon. Stop looking at typefaces on a white background. Here, you can see how Merriweather looks on a news website, or how Futura is used on a book cover. It's the best way to understand the true personality of a font. You can even search by industry.

14. Typewolf

• What it is: An opinionated blog and resource for typography in web design.
• Best For: Finding trendy-but-excellent font pairings for websites.
• Consultant's Take: The author, Jeremiah Shoaf, has a fantastic eye. He doesn't just show you a site; he tells you exactly what fonts are being used. He also publishes great “Top 10” lists and pairing recommendations. It's heavily skewed towards web, but the principles are universal.

Category 6: The Logo & Archive Specialists (For Pure Form)

Sometimes, you just need to look at logos. But do it smartly.

15. Logo Design Love

• What it is: A classic blog by designer David Airey. Part gallery, part thoughtful essays on identity design.
• Best For: Timeless principles of good logo design.
• Consultant's Take: This is a site about thinking, not just looking. David writes beautifully about the stories behind iconic logos (like the V&A or a simple shell). It's a calm, intelligent place that reinforces the value of simplicity and meaning.

16. LogoArchive

• What it is: A stunning archive of minimalist, mid-century logos.
• Best For: Inspiration for pure, symbolic, minimalist logo marks.
• Consultant's Take: This is pure visual adrenaline for a designer. It’s a curated collection of (mostly) black-and-white logos from the 1950s-1980s. It’s a powerful reminder that a great idea, executed simply, is timeless. It will cure you of any desire to add gradients, shadows, or fussy details.

17. Brandemia

• What it is: The “Brand New” for the Spanish-speaking world.
• Best For: High-quality case studies from European and Latin American markets.
• Consultant's Take: Even if you don't speak Spanish, the visuals are all you need. (Google Translate does the rest). This is a fantastic resource for seeing top-tier work that doesn't normally make it to the US/UK-centric blogs. The quality of identity work for cities, banks, and cultural institutions is often outstanding.

18. Vintag.es

• What it is: A huge blog of vintage… everything. Ads, posters, packaging, photos.
• Best For: “Out of the bubble” inspiration.
• Consultant's Take: Stop looking at what other designers did last week. Go look at what a design team did in 1960. This site is a goldmine for vintage colour palettes, typography, and illustration styles. You'll be amazed at how much “new” design is just a rehash of old ideas.

Category 7: The Colour & Tool Specialists (For Palettes)

Don't just pick colours you “like.” Build a palette that works.

19. Adobe Color

• What it is: A powerful, browser-based tool for creating, exploring, and saving colour palettes.
• Best For: Building harmonious colour palettes from scratch.
• Consultant's Take: The “Explore” tab is great, but the real power is in the “Colour Wheel.” Use the harmony rules (complementary, triad, etc.) to build a palette that is mathematically balanced. You can also upload a photo (like a landscape or a painting) and it will extract the colour palette for you. This is how you build a professional palette.

20. Coolors

• What it is: A super-fast, simple colour palette generator.
• Best For: Rapidly generating and iterating on colour palettes.
• Consultant's Take: This is my go-to for speed. You just hit the spacebar, and it generates a new 5-colour palette. See a colour you like? Lock it, and hit the spacebar again. It will find four new colours that work with it. It’s simple, addictive, and brilliant for quick-starting the colour process.

Category 8: The Unconventional & Real-World (My Pro-Tips)

Get out of the design bubble. The best inspiration comes from the real world.

21. Kickstarter

• What it is: The world's largest crowdfunding platform.
• Best For: Seeing new brands being born in real-time.
• Consultant's Take: This is a focus group and inspiration gallery in one. You see the product, the logo, the packaging, the brand video, and the pitch all in one place. You also get to see what resonates with people, by which projects get funded. Pay attention to the “Design & Tech” and “Food” categories.

22. Product Hunt

• What it is: A daily leaderboard of new tech products and startups.
• Best For: Seeing branding trends in the SaaS, tech, and app world.
• Consultant's Take: If you're launching a digital product, this is your competition. Look at the app icons, the one-sentence taglines, and the website screenshots. You'll spot trends (and anti-trends) faster here than anywhere else.

23. Your Local Supermarket Aisle

• What it is: A physical, 3D, real-world battleground for brands.
• Best For: Seeing what actually gets a customer's attention.
• Consultant's Take: Seriously. Go to the supermarket. Look at the coffee aisle. Look at the craft beer selection. Look at the cereal boxes. Ask yourself: What stands out? What looks cheap? What looks premium? How do they use colour and type to scream “Healthy!” or “Indulgent!” or “Kid-Friendly!”? This is the single best, cheapest piece of brand research you can do.

24. Savee

• What it is: A “mood board” tool for visual thinkers. It's like a minimalist, designer-focused Pinterest.
• Best For: Collecting your inspiration once you find it.
• Consultant's Take: This is what I use instead of Pinterest for my own private boards. It's clean, simple, and not algorithm-driven. It's just a grid of images you save. It lets you see the connections between images without the UI getting in the way.

25. Pinterest (Yes, Really. But With a Warning.)

• What it is: You know what it is. The global mood-boarding echo chamber.
• Best For: Organising ideas after you have a strategy.
• Consultant's Take: Okay, here it is. I'm including it at the very bottom with a massive warning. DO NOT start your inspiration search on Pinterest. You will be sucked into a black hole of trends.
• How to use it properly:
  1. First, go to the other sites on this list.
  2. Develop your strategy.
  3. Then, and only then, use Pinterest to create a private board.
  4. Save images that align with your pre-defined strategy.
  5. Use it as a collection tool, not an exploration tool.

My Personal “Inspiration Stack” for a New Brand Project

To show you how this all comes together, here is my actual process.

1. Phase 1: Strategy (No Visuals). I spend all my time on the client's brief, competitor research, and audience interviews. I don't look at a single logo.
2. Phase 2: Strategic Visuals. I go to Brand New and BP&O. I look for case studies in the same industry or with the same strategic problem (e.g., “repositioning as premium”).
3. Phase 3: Element Exploration. I dive into Fonts in Use to find typefaces that match the brand's personality. I use Adobe Color to extract palettes from non-design-related images (like nature or art). I go to LogoArchive for pure, timeless form ideas.
4. Phase 4: Application. I look at The Dieline (for packaging) and Httpster (for web) to see how these elements could come together in the real world.
5. Phase 5: The “Weird” Input. I browse Kickstarter or Vintag.es to find an “out there” idea that can make the brand distinctive.

Inspiration is never the first step. It's the step after strategy.

Inspiration is Cheap. Strategy is What Builds Value.

A folder full of ‘inspirational' JPEGs is not a brand. It's a homework assignment.

The real work is in the translation. It's the hard part that comes next: taking all those abstract ideas, filtering them through a solid business strategy, and executing them with skill, consistency, and a ruthless eye for detail.

I've seen hundreds of entrepreneurs waste months in the “inspiration” phase, stuck in a loop of indecision. They're looking for a perfect answer that doesn't exist.

If you're tired of scrolling and ready to build a brand that's built on a real strategy, not just a trend, then maybe it's time to talk. We're pretty good at turning that ‘inspiration' into a ‘brand' that actually does its job.

You can see our branding services to understand the full process, or if you're serious about getting it done right, you can request a quote directly.

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