Inkbot Design & Branding Blog

A branding blog for firms that sell expertise.

Since 2009, we've written about brand strategy, positioning, identity and the occasional teardown — around 700 essays at last count — for the partners, marketers and designers who'd rather understand why something works than copy how it looks. Written by Stuart Crawford and the Inkbot team, drawing on 300+ brand builds across 21 countries.

★★★★★
17+ Years of Expertise. £110M+ Client Revenue Generated. 21 Countries Impacted.

Is a Premium Domain Name Really Worth It?

Premium Domain Name Is A Premium Domain Name Really Worth It In 2025

Premium domain names come with hefty price tags, but do they deliver meaningful business results? This data-driven analysis reveals when the investment makes sense and how to calculate the true ROI.

The Only Question That Matters

Is your brand earning its place in the room?

Find out in writing. A structured audit of your brand — and the three revenue leaks costing you the most — delivered to your inbox within 48 hours, from the strategic branding agency behind £110M+ in client revenue across 21 countries.

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