A branding blog for firms that sell expertise.

Since 2009, we've written about brand strategy, positioning, identity and the occasional teardown — around 700 essays at last count — for the partners, marketers and designers who'd rather understand why something works than copy how it looks. Written by Stuart Crawford and the Inkbot team, drawing on 300+ brand builds across 21 countries.

★★★★★

17+ Years of Expertise. £110M+ Client Revenue Generated. 21 Countries Impacted.

15 Best Keyboards For Graphic Designers

March 18, 2026February 27, 2025

Discover the 15 best keyboards for graphic designers, with ergonomic designs, customisable keys, and responsive typing for enhanced creativity.

Evolution of the BP Logo: A Century of Design & Branding

March 18, 2026February 20, 2025

Discover the evolution of the BP logo, from its early designs to the modern green and yellow emblem. Explore how BP’s branding has transformed!

Lexus Logo Evolution: The Strategic Visual Journey

July 10, 2026February 19, 2025

Discover the Lexus logo evolution and how its design reflects the brand’s luxury, innovation, and precision. Explore the strategic journey behind it.

Patagonia Logo Design: The Art of Brand Identity

May 5, 2026November 4, 2024

Explore the iconic Patagonia logo design, its history, and how it embodies brand values. Learn practical tips for creating your impactful logo today!

Marriott Logo Design: Secrets of Hospitality Branding

July 10, 2026October 25, 2024

Discover the secrets behind Marriott logo design, from its humble beginnings to global recognition. Learn branding lessons for your hospitality brand.