10 Reasons Why a Logo is Important For Your Business Branding
Establishing a brand identity is very important for businesses to increase their revenue and customer reach.
In this context, professionals working for all companies have to improve visibility across multiple platforms.
Statistically, representing the brand consistently across all platforms, digital or otherwise, can advance revenue by 23%. Here, one practical element to consider for this task is the logo of the brand.
Indeed, the logo is the first thing that consumers notice, and a well-designed one can hold their interest for a long time.
Not only does it act as the company's face, but the logo also highlights the foundational mission of the brand.
Essentially, through the logo, consumers begin identifying a business. For example, 94% of consumers globally recognise the Coca-Cola brand just by looking at its logo.
Therefore, to boost your business's brand value and popularity, strategically designing this component is crucial. In this article, you would learn what to expect from a logo design and why it is valuable for brands.
At the Core: What are logos?
Typically, a logo depicts the name and the purpose of a company through visual details like shapes, texts, and images. In most cases, a good logo design involves all of these elements cohesively.
However, it is essential to mention that a compelling brand logo does more than just represent the business.
Also, professionals can convey the message or story through their logo with the right strategic logo design.
With time, users connect a business with the logo they notice. This builds an emotional association, brand recognition and trust.
Visual elements of a Logo
A good logo for a business involves particular elements that work unitedly and consistently to represent the brand. These elements are as follows.
The image in the logo can range in variety, from simple static symbols to complex patterns.
Here, it is crucial to consider the size of the image and the image placement for the best visibility as well. Moreover, keeping the image scalable and clear is essential.
In general, the typography of a logo covers the font or text visible in the logo. Here, developers have to maintain consistency in the character placement and look. Overall, one can choose between putting the full brand name, one letter (e.g., initial letter), or a monogram.
The colour of the logo is crucial to portray a visual depiction of the brand. Indeed, choosing the correct colour can showcase the general value of the business. For example, if your business provides an application for casual use, bright colours characterise a social and fun feeling. On the other hand, metallic options give a modern and professional feel to the logo.
Another point to note is the colour palette. Business professionals can choose to add one or more colours to the logo. Again, maintaining consistency is necessary.
Statistically, keeping a single colour palette for the logo and promotional content always can increase brand recognition by approximately 80%. For the best logo design, use a one or three-colour combination only.
The tagline generally appears just below the logo and includes a pre-set catchphrase or sentence. In most cases, the tagline illuminates what the brand is about or is just a hook to attract potential customers.
A tagline and logo together can serve to attract more viewers; however, it is not compulsory to add both.
The necessity of branding for business growth
Indeed, building the brand image/identity is highly important for a company to broaden its reach and impact.
Principally, it is capable of establishing an opinion of the company for consumers. Later, your company would potentially earn more brand awareness and clients.
- Awareness: The branding improves the popularity of a company with the general buyer base.
- Market validity: Consumers prefer to depend on companies that have high acceptance in the market. A professional and polished branding strategy increases the brand name and image.
- More business: With the right strategies for establishing the company's brand image, a firm is likely to gain more popularity and clients.
- Raise employee satisfaction: Brand popularity implies that most consumers would recognise the company. Consequently, the employees working for the said brand would gain respect and credibility in the community. In turn, this improves the satisfaction and loyalty of employees towards the enterprise.
- More referrals: Branding allows users to develop trust in a business and continue engaging with the company. Later, these customers refer the brand to other potential buyers via word-of-mouth.
- Brand promotion: Branding initiatives increase brand visibility among viewers, and that indirectly promote their services/products of the business. For example, displaying an engaging TV ad with the brand logo would catch a viewer's interest. Later, if they notice a product displaying the same logo, they would recollect the ad they liked. In most cases, this later leads to a successful conversion.
Benefits of design a logo to boost business branding
Indeed, as mentioned before, a well-placed and correctly designed logo can lead to more conversions.
Of course, there are more benefits of a logo overall, and they are mentioned hereafter.
1 – Develops the first impression
Without a doubt, the first impression is crucial for a company. Statistics show that, on average, consumers take approximately 0.05 seconds after noticing a brand to form their initial opinion.
Therefore, brand officials should take accurate measures to make this first impression memorable. Logos handle this duty well.
Here, while designing the said logo, you should consider what impression they intend to make on the target audience.
Companies offering a professional-centric service should focus on creating a refined impression. Similarly, a brand offering communication or social services should design a logo that looks inviting and fun.
Here, having a clearer understanding of your target audience is essential first. That way, marketers can plan an appropriate branding strategy to yield the strongest impression and interaction rate.
2 – Showcase a message
For all businesses, their mission or message is critical. Indeed, the employees depend on it to plan their future aims and reach the target consumers. Here, a logo is helpful as it visually showcases to the audience an idea about the brand.
Therefore, designers of the brand logo should represent a consistent feel to this element in terms of text, colour, and imagery. While adding the company name is helpful, emphasising the purpose of the business is equally essential.
3 – Create a brand identity
Overall, consumers notice the logo first before they learn about or follow a new brand. Therefore, in establishing the brand identity, the logo marks the first step for all businesses.
To note, company officials should concentrate on the consistency aspect of the logo more seriously. Using the same font or colour visible in the brand marketing campaigns logo is an effective tactic here.
Also, the logo is essentially a representative of an enterprise. Overall, the growing popularity of the brand increases the recognition potential of the logo and vice versa.
4 – It makes the company notable
To note, it takes approximately 5-7 impressions for consumers to remember a business. A logo manages to create such an impression.
Thus, company officials should focus on designing an eye-catching and unique logo that represents the brand properly.
Overall, the general audience finds it easier to remember a business if they notice a compelling logo design. They can quickly and automatically associate with the brand when they notice the logo whenever they notice it.
Here, adding an exciting colour palette, unforgettable or tongue-in-cheek quote, or a fun layout is suitable.
5 – Improves customer loyalty to a brand
In terms of brand loyalty, the logo of a business is a notable mention. Generally, after multiple impressions through the logo, consumers begin to latch on to the memory psychologically.
With time, they consider trying the products and services of the company. Overall, a well-formed logo effectively converts an initial subtle interest into loyalty for the brand among consumers.
Indeed, businesses distribute their products or merchandise with their logo to improve sales.
Notably, several companies provide free merchandise or products like T-shirts with noticeable logos to increase brand awareness.
6 – Represents the professionalism of a brand
Customers turn into long-lasting patrons of a business if they find the business credible and dependable.
Logos, in particular, enable this highly during brand promotion. Indeed, most consumers do not focus on marketing campaigns or innovative strategies.
On the other hand, if they recognise the business logo, they would trust it without extra considerations. With a professional-looking logo, brands can expect an increase in reputation.
7 – Develop trust with the target audience
Generally, consumers trust a business that they know considers them as their main priority. They can expect a higher level of support and benefits from these brands, catering to their personal preferences.
Since a logo endorses a company and its purpose to the viewers, designing it with the target audience in mind is crucial.
Indeed, if your brand develops and delivers items/services for an older demographic, represent an image or pattern that would appeal to them.
Similarly, if the primary target audience is a particular career field, add typography or design elements highlighting their point of interest.
Similarly, the background colour can create a particular perspective of the business in the minds of customers. For example, the blue colour sparks trust; most businesses reportedly utilise this colour for their logos.
8 – Build an emotional connection
Particular logos can bring an emotional response from the viewers.
Since it is the first element a person notices, they are more likely to develop an emotional connection to the logo than the information they learn later.
In the future, whenever a person remembers the company or its services, they would recall the logo first.
Also, out of their options, consumers tend to have an emotional bond with their favourite brands. That creates a similar bond with the logo.
Overall, consumers become loyal customers of a brand if they experience positive memories or connect to it personally.
An attractive logo draws customer attention and can develop an instant sense of comfort, unlike poorly drawn logos.
9 – Draws new customers
Currently, most consumers prefer attractiveness compared to functionality to make an initial impression.
This is similar to the logo; users would trust a brand with a colourful logo design than a dull, monochromatic pattern.
Also, the design creates an impression of the company or its services for potential viewers.
Indeed, when a person is not familiar with a brand but notices an attractive logo, they are likely to try it out.
10 – Competitive edge
Regarding branding-related benefits for a company, the logo helps set the business apart from other competitors.
Indeed, it would catch more attention if you design a distinct logo with noticeable contrasting or complementary elements.
After that, many potential customers can get a curiosity for the product/service/company and opt for it over other choices.
Also, they are more likely to remember the brand if the logo has a unique design. Here, adding striking elements or animations in the logo are achievable yet distinctive examples you can adopt.
Why a logo is important (to improve brand popularity)
To note, a good and attractive logo varies from company to company, depending on the intended message, logo design, and target audience.
While the answer of what constitutes a stand-out logo is subjective, particular goals are worth noting.
- Instead of flashy elements, focus on how it will impact the target audience; consider their interests prominently and create the logo accordingly.
- In logos that are more text-centric (i.e., wordmark logos), make sure that the text is visible and easy to read.
- It is essential to make the logo stand out compared to other options available by making the design distinctive.
- Create versatile logos that are suitable for brand promotion via different media channels.
All in all, a well-designed logo represents the overview of a business and attracts the initial interest of viewers.
Thus, businesses should focus on developing a quality logo design in terms of growing brand popularity.