Top 12 UI Design Trends To Make Your Web App Irresistible
A website is a medium between you and your customers in delivering specific content or services.
Customers make an impression of your site in less than one second.
Those milliseconds determine whether visitors will do any action, for example, click on the video, subscribe to a newsletter, or make a purchase.
A critical factor that influences the perception of a website is its user interface.
UI aims to help users achieve their purposes.
It matters not only what you say, but also how you say it.
Sometimes design works in your favour, and sometimes it can scare a visitor away.
Very often the success of a product depends on a software web development company and web designers who work on the user interface design.
Still, there is no specific formula for an efficient UI design.
The preferences of users and designers permanently change.
In this article, we prepared some UI design trends that will be popular in 2019.
1 – Vibrant Colours
Colours influence the general perception of websites.
Also, they determine the readability and legibility of the digital product.
Today you can find vibrant colours in palettes of many sites from game platforms to business apps.
Designers use bright colour schemes to make the user experience entertaining and memorable.
There is no instruction on what colours are the best for UI, but it is possible to pick relevant palettes for each product.
Light, dark, or mixed colour scheme help to create a mood of a website and bring harmony to its elements.
Vivid colours attract attention to the parts of items in a composition.
The variety of colours impresses but designers should take into consideration the aesthetic aspect and usability in order not to overcomplicate the product.
2 – Full-Screen Background Images
Full-Screen background images make screens visually and emotionally appealing.
These images can emphasise certain emotions related to a product or attract attention to its features.
Background images create the tone of user experience right after clicking.
They also captivate viewers so they will not leave the page until exploring more.
Background images give you a chance to emphasise certain aspects of a product.
If you are a clothes retailer, show the enlarged fabrics and patterns. It will help the user to touch the stuff “with the eye.”
You can pick a beautiful background picture for free at Unsplash, Pixabay, Pexels, or other free resources.
3 – Background Videos
On average, we spend 67 minutes daily watching online videos.
According to Business Insider, the amount of time that people spend on watching videos will grow by 25% by 2020.
Why do we like videos that much?
Maybe, because they simplify the perception of the information.
A video is a standard format to explain complicated topics quickly.
It is hard to find businesses or organisations that don’t use videos to communicate their ideas in the most time-rational and entertaining manner.
So there is no surprise that background videos became widely popular in UI design.
4 – Engaging Animation
Interface animation is a solution for making user experience interactive.
It can execute a few useful functions.
For example, designers can use motion to create animated buttons, switches, screen sections, etc.
In this way, UI becomes maximally intuitive and assists users in navigating a website and exploring its tools.
Except for the use, the animation is entertaining.
An elaborate motion can make users watch it several times in a row.
While watching, they will remember the promotional info.
Animation should be used reasonably.
If a website is overloaded with animated elements, it slows down and hence worsens the user experience.
5 – Character Images
Everybody likes drawn heroes.
Original graphic characters help to transmit messages of a company.
Moreover, they won’t leave the audience indifferent.
If a hero is memorable, users will love it and check out the page to see how the hero’s life is going.
Do you remember Dino dinosaur?
Not only children like cartoons.
Hero banners on website pages create the right theme and atmosphere.
Also, they personalise user experience and make a message entirely visual that often means more efficient.
Excellent graphics with a plot is a magnet for the audience.
If a picture is sincere and original, who would resist the temptation to learn more about the company?
6 – Hamburger Menu
Three bar icons are gaining popularity even though they evoke discussions in designer circles.
From the minimalist perspective, they remove redundancies from the screen.
This menu button can hide all the unnecessary links making the page look tidy.
However, hamburger menus are often accused of low discoverability.
A clean, minimalistic page is trendy today.
However, if there is a battle between a stylish look and functionality, hamburger may lose points because of low user engagement.
7 – Big and Bold Fonts
One of the first things that users see on your website is a title and other text elements.
Typography is a crucial element of UI.
Good typography is like a good style in clothes.
When all the parts match, the audience gets a positive impression, and everything looks harmonious.
Too sharp, too smart, too dim fonts can only distract a reader from the content or remain unnoticed.
The size of letters matters as well.
Big fonts can improve the readability of content and catch the eye of a reader pretty well.
In a competitive market, websites try to grab the attention of their users by all means.
When an important message is emphasised with proper font size, chances that a user will pay attention to it rise.
Successfully picked fonts significantly enhance the UI efficacy.
8 – Split Screens
Split screens in mobile and web interfaces is not a new thing, yet it comes back to popularity.
For many people, multitasking is a way of life.
The split screens mode is an excellent UI option to combine several activities at the same time.
Simultaneous managing emails and revising documents, scrolling feed and hanging on a group call are not whims for the busy people.
Not missing the critical stuff is inevitable for these people.
Working in several tables on one screen releases them from unnecessary switching and helps to cope with all the tasks.
For others, it might be just a trendy thing.
9 – Personalisation of UI
The personalisation of digital products is one of the most significant trends this year.
Today marketers know about you more than your granny does.
Thanks to it, they also can create user interfaces, which reflect your interests, current, and potential needs.
Market researchers, developers, and designers work together to make websites and apps as close to users as possible.
Who is my audience? What do they want? When and how do they want it?
Here are the main questions they ask and reflect the answers in the UI.
Because of the personalisation, you see shoes you would probably like most of all, see a list of the articles you might be interested, or get tempted by the favourite hotdog when you visit a fast food’s website.
Though it works in favour of selling goods, at least you can choose from the most relevant of them.
10 – Big High-Quality Photos
Artistic and high-quality visual content is always trendy.
The full-screen picture helps to impress a reader right, evoke the needed associations, and transmit a company’s message.
They are relevant to use for any project such as a marketplace, a delivery service, e-commerce, or online banking.
One of the best ways to reveal respect to customers and strengthen the brand is to offer users great visuals.
They might forget the details of content soon, but the impression will remain.
11 – Multiple Interactive Layers
Today users can quickly get bored.
An interactive and captivating webpage prevents it.
As a result, UI designers find new ways to make the pages more engaging.
One of them is combining several interactive layers.
A page with such layers looks original and enhances interaction with a viewer.
Extra dynamics during scrolling cannot be excessive.
12 – Gradient
An in-depth colour transition (or a gradient) is not a new thing.
Though it appeared about 20 years ago, it is still one of the most popular UI design trends.
The most visual social media platform, Instagram, uses gradient in its icon.
Gradient grabs the attention of the audience and helps the product to stand out.
It comprises a variety of tools to mix colour schemes so that a user can get a unique result.
Gradient’s fame is never ending because it is universal.
It has become a classic. What can be more trendy?
UI design trends change over time.
The new tendencies appear as technology develops.
The top UI design trends in 2019 include full-screen background images and videos, high-quality photos, interactive animation, character images, personalisation, hamburger menus, big bold fonts, split-screen mode, multiple interactive layers, gradient, and more.
Most of them help to make the UI more engaging an appealing.
Over time, it will be clear which of these trends will remain prominent.
Still, designers and developers have to remember that UI is just a tool.
To make the user interface efficient, it must harmoniously combine with the rest of the content.
Author Bio: Maryna Zavyyboroda is an experienced content writer at a web development company RubyGarage. She writes on a wide range of topics including the latest trends in UI/UX design, web and mobile development.