Tango’s New Look: Why Carlsberg Britvic is Betting on Chaos
As the 2025 Carlsberg-Britvic merger shakes the market, Tango gets a visceral redesign. Why Bloom’s 70/30 rule is a masterclass in Gen Z design literacy.
News
Welcome to the frontline of visual culture. The Inkbot Design News hub is your definitive source for the pulse of the branding world, delivering real-time insights into the shifts shaping our industry.
From tectonic moves in global brand identities and emerging UI/UX paradigms to the latest AI-driven design breakthroughs, we provide the critical context behind the headlines.
Whether it’s a breakdown of sustainable packaging trends or a deep dive into evolving typography standards, our mission is to keep you informed, inspired, and ahead of the curve. Design moves fast—we help you move faster.
Stop Telling Me Bedtime Stories: Why Brand Utility Beats Narrative in 2026
Your brand doesn’t need a narrator; it requires a results-driven system. In a world of AI-generated fluff, the truth is the only thing left that sells.
The Real Reason Iconic American Brands Refuse to Die
Heritage isn’t just history; it’s a defensive moat. In a 2026 market flooded with disposable AI startups, these legacy brands prove that design consistency beats the latest TikTok trend every single time.
Margaret Calvert: The Woman Who Defined British Wayfinding
As Margaret Calvert turns 90 in 2026, her legacy proves that true design clarity isn’t about trends—it’s about survival, legibility, and heart.
Britbox Rebrand: Moving Beyond the Union Jack Flag
Sibling Rivalry ditches the red and blue for a sophisticated ‘British perspective’. Here is why the streaming giant is boxing up its identity in 2026.
GoFundMe Rebrand: Koto and the Art of the Progress Bar
The new motion identity brings a much-needed rhythm to the brand. In 2026, if your brand doesn’t move, it’s dead. The segments of the circle shifting and filling feel like a pulse.
Trump’s Board of Peace Logo is a Graphic Train Wreck
Is this the worst political logo of the decade? It’s up there. It makes the 2012 London Olympics logo look like a masterpiece of clarity and grace.
DFB Rebrand: Why Germany Dumped the National Colours
The DFB has officially ditched the black, red, and gold in its primary mark. This isn’t just a colour swap; it is a total pivot toward a digital-first, monochrome ecosystem that prioritises screen legibility over tradition.
