Kill Your Vague Value Proposition Before It Kills Your Business
This guide provides brutally honest, practical advice for entrepreneurs on how to create a value proposition that is clear, specific, and works in the real world.
Client Resources
Need the right resources to take your brand to the next level?
Our Client Resources category is your go-to hub for actionable tools, guides, and templates.
From branding checklists to marketing blueprints, these articles are designed to help you streamline your processes and make smarter business decisions.
No fluff, just the essential resources you need to get ahead, stay ahead, and build a brand that thrives in today’s market.
Why Your Approach to Branding for Small Businesses is Failing
This is a practical, no-nonsense guide to what works: defining your brand strategy, finding your voice, using design effectively, and avoiding the common mistakes that waste time and money.
Why Branding Matters if You Want to Charge What You’re Worth
Forget what you think you know about branding. It isn’t your logo. It’s not about being pretty. It’s a survival tool. This brutally honest guide for entrepreneurs and small business owners explains why branding matters and how getting it wrong is a fast track to obscurity.
Here’s How to Improve Conversion Rates in WordPress
Most advice on WordPress conversion rates is rubbish. It focuses on button colours and shiny plugins. The truth? Your site is slow, confusing, and bloated. Here’s a brutally honest guide to fixing the real problems and stop leaking money.
20 Local Business Marketing Ideas That Actually Work
Tired of marketing advice that doesn’t work? This guide cuts the fluff. We break down 20 practical, real-world local business marketing ideas, focusing on what gets people through your door. From mastering Google to smart community engagement, these are the tactics you need to use.
Seasonal Branding: A Strategic Investment or a Waste of Money?
Most seasonal branding is a reactive, last-minute scramble that results in tacky logos and a cheapened brand experience. Before slapping a Santa hat on your logo, understand the difference between strategic brand enhancement and decorating your business.
Branding Psychology: Why Your Brand is Being Ignored
Most branding wastes money because it ignores the one place a brand exists: your customer’s mind. This guide breaks down the core principles of branding psychology—cognitive biases, emotional triggers, and the hard truth about colour—to explain why your ‘great’ brand might fail to connect.
The Brand Guidelines Blueprint: How to Build Consistency
That one-page PDF with your logo and two colours isn’t a brand guideline—it’s a cry for help. Ambiguity in branding is the silent killer of credibility. This shows you how to create and use brand guidelines that ensure consistency, build trust, and save money.
How to Tell a Compelling Brand Story (With Examples)
Most brand stories are a dreary march through founding dates, funding rounds, and jargon-filled mission statements. This is a guide to finding and telling a compelling brand story that connects with customers.
Content Curation: Everything You Need To Know
In 2025, most content curation is just noise. It’s a waste of your time and an insult to your audience. This is a brutally honest, practical guide for entrepreneurs and small business owners to stop being a lazy megaphone and start using curation to build absolute authority and trust. We cover the strategy, the process, and the mindset required to do it right.
