Todd NavigationLogo Redesign and Corporate Identity for a Bangor Business
Todd Navigation is an International Admiralty Chart Agent for marine navigation and is the largest independent chart distributor of nautical publications in the UK.
They work closely with UKHO to trial new services and are highly knowledgeable in the application and use of the entire range of Admiralty products.
Their existing Branding was inconsistent and appeared in a variety of methods, across different media, leading to an overall confusion of Brand message.
They approached Inkbot Design to discuss a redesign of the current Todd Navigation logo, along with an expansion of sub-Brands and simplification of the Brand Identity.
The simplified mark, reminiscent of a combination of a ship's sail and navigational symbol, offers an improved adaptability, legibility and improved colour scheme for both web and print.
Todd Navigation's products, denoted by the sub-Brand “ToddNav” are colour-coordinated and act as a representative of the parent Branding through their format.