Todd Navigation

Logo Redesign and Corporate Identity for a Bangor Business
todd navigation logo design belfast

Background

 

Todd Navigation is an International Admiralty Chart Agent for marine navigation and is the largest independent chart distributor of nautical publications in the UK.

They work closely with UKHO to trial new services and are highly knowledgeable in the application and use of the entire range of Admiralty products.

 

navigation logo design belfast

Objective

 

Their existing Branding was inconsistent and appeared in a variety of methods, across different media, leading to an overall confusion of Brand message.

They approached Inkbot Design to discuss a redesign of the current Todd Navigation logo, along with an expansion of sub-Brands and simplification of the Brand Identity.

todd navigation branding agency belfast

Outcome

 

The simplified mark, reminiscent of a combination of a ship’s sail and navigational symbol, offers an improved adaptability, legibility and improved colour scheme for both web and print.

Todd Navigation’s products, denoted by the sub-Brand “ToddNav” are colour-coordinated and act as a representative of the parent Branding through their format.

nautical logo design todd navigation bangor
nautical logos todd navigation bangor
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13:33 22 Oct 17
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20:26 08 Nov 17
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13:51 26 Apr 18
I was so impressed with Stuarts work and reviews that I decided to hire him from overseas. I had worked with other designers near me in the U.S. while trying establish a brand identity that would suit my company long term, but the process yielded poor results. I am extremely thankful I found Stuart! His approached our project being well informed of my vision and desires and I felt there was a mutual honesty at every step. Stuart is professional, understanding, and patient. I highly, HIGHLY recommend him for design work!read more
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23:11 27 Aug 18
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françois Vallet
13:30 07 Sep 18

Does your Branding need a Refresh?