Stratagem.ioLogo Design & Branding for a UK Consultancy
Stratagem.io helps organisations with growth through the creation of the well-researched and battle-tested process.
They help businesses in three ways – Defining the process, building the process and implementing the process.
Ultimately, Stratagem exists to change the way organisations pursue growth.
As a startup, they lacked an identity altogether.
The main objective for their new brand is that they wanted to show they “mean business”.
The personality Stratagem.io was looking to convey was that, whilst technically operating as a consultancy, they wanted to break away from the typical corporate consulting approach.
Khuram, the owner said, “I’m a big fan of the flat design. I like uniformity and rigidness in a logo design, rather than ‘freestyle’ – geometry is important to me. Ultimately it’s about making the complex simple. That’s what we do for our customers – we break down things into the simple and easy.”