Spark Gallery Logo DesignBranding for the Eureka! National Children's Museum
BackgroundThe Spark Gallery is the newest addition to Eureka! The National Children's Museum. Situated in Halifax, West Yorkshire, they have over four hundred interactive exhibits designed to inspire young minds to find out about themselves in the world around them. There are six unique zones, each packed with equipment to explore, activities to do, and lots of buttons to press! It is the only fully interactive museum dedicated to children aged 0-11.
ObjectiveThe Spark Gallery is the newest space and a first as it will house temporary exhibitions and a creator space. It houses some of the most innovative and exciting exhibits, tours and artists from around the country and beyond. They contacted Inkbot Design to create an appealing Spark logo and Branding for the newest venture for the museum, on their 25th anniversary.
OutcomeSome key themes we wanted to explore consisted of – fun, creative, imaginative, inspirational, artistic, keeping 8-11-year-olds in mind. We created a unique Spark logo design using a light and a camera set to take long exposures, in a method called “light painting”. Exploring settings between 4 and 30 seconds in a darkened room allowed us to create light forms bold and yet dynamic. You can create visually complex images with longer timed exposures, and additional colours with varied light sources.
Stuart has designed two important logos for Eureka! The National Children’s Museum in short timescales. He excels at responding to a brief and really listening to what the client needs, accepting feedback throughout the design process to create something that everyone throughout the organisation has been impressed with. I would work with Stuart again in a heartbeat – not only is he a pleasure to work with and delivered great results, but Inkbot Design is also fantastic value for money.