How Print Marketing Can Increase Your Company’s Profitability
If you run a small business that’s struggling to make sales, then have no fear – you are not alone.
In today’s marketplace of innovation and continuous technological advances, you’d think – if anything – it would be easier to get more sales.
Instead of getting bogged down with the complexities of digital marketing, why not go back to some of the tried and tested methods?
Print marketing still very much has a place in today’s digital world and, when utilised correctly, can be incredibly effective at increasing your business’ number of sales.
Join us as we take a look at the four key print marketing strategies to implement in your business.
1 – Bespoke business cards.
One of the easiest and most cost-effective ways to increase your sales comes through simply designing a bespoke business card.
No matter how big digital marketing gets, nothing can ever replace the need for person-to-person networking.
Having a business card available for these purposes, whether it be at a show, meeting, lecture, seminar or conference, can make a big difference to the overall impression you leave.
In fact, research shows that approximately 72% of people judge a business from their card, going to show just how important it is to get their design right.
When thinking about your card’s aesthetics, consider what it is your business does and what you want it to represent.
Only showcase the most crucial information and use sensible, clearly readable fonts and colours.
Or, if you’d like to portray your business in a highly innovative way, take a look at these ideas for inspiration.
2 – Advertise locally.
Depending on what it is your company does, one of the best ways to generate sales is to look locally.
Many people enjoy knowing that they’re supporting local business so, even if you don’t have a physical shop or specific location, your customers are more likely to respond to an advert for your business than a similar company on the other side of the country.
Take a look at your city, town or village’s local magazines and newspapers to identify what your target audience is reading.
Once you know this information, approach these publications and publish bespoke adverts for your company.
Most of these media outlets offer ad placement opportunities to suit both large and small budgets.
They could even offer you a potential discount if they know that you’re a local business as well.
3 – Create coupons.
While on the theme of advertising locally, increasing your business’ sales comes through merely encouraging customers to buy from your store – whether that be online or in a physical shop.
Therefore, by offering incentives for them to make purchases, this could motivate them to stick with your business and spend more money than they potentially would have done otherwise.
Printing specific location-based coupons can be a highly effective method of capturing attention and building strong relationships.
They can also be incredibly useful for determining which advertising channel is proving the most cost-effective.
Say, for instance, you decide to publish promotional coupons in a variety of local publications, each with a different promo code.
Now, whenever your customers bring in their specific coupon, you will be able to quickly identify which publication is proving the most effective at advertising your business.
4 – Think about the logo.
Your company’s name and logo design are the two key things your customers will see when looking at your shop, website, marketing material, or whatever.
Therefore, it’s essential to put time and effort into making these both look as enticing as possible.
When you think about the big brands of the world – Apple, Coca-Cola, Tesco, Amazon – each of these have instantly recognisable logos.
Whether it be through minimalistic design, clever use of colour, or a clear font, try to think about how to do this with your own company and print relevant materials to match.
If you own a shop, for instance, think about how your logo will look when printed on a flag, banner or sign.
Plus, if you’re unsure about which design is best, why not include your customers in the decision?
By asking for their views and opinions, this could help sustain healthy consumer relations, generating more business for both you and your company.
What other print marketing strategies have worked well for your Business? Let us know in the comments below.