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How to use Twitter for Business Marketing

How to use Twitter for Business Marketing

Web presence, Social media, and word-of-mouth are the prime marketing aspects that won't change, regardless of the year.

It only revolves around how customers perceive your business and how you showcase your brand identity.

While Facebook and Google are the most-used platforms for business marketing, it is undeniable that Twitter can also help your rank in searches.

While Google conducts over 3 billion searches, other social media platforms like Twitter have joined the league.

The more critical your business, the better the marketing platforms, and the more diverse will be the audience.

However, how will you boost your business?

How do you use Twitter to improve conversions?

A big question to ponder upon!

In this article on how to use Twitter for business marketing, we will provide all the essential tips to take your business to another level this year.

However, before that, let's quickly see how Twitter is a triumph.

What is Twitter?

In the gigantic world of social media, if Facebook is your room, the blog is your database storage, LinkedIn is your workplace, and Twitter is your main door.

It is a place to reach out to new friends and to invite them to your room through other social connections.

Twitter is more like a bucket of information and a platform to keep you updated.

You can juice out it for almost everything.

So, now you know the platform's value, let's dive into the tips on how to make Twitter your business marketplace.

Branding-Social-Media

1 – Showcase Your Brand

Your Twitter profile is your brand's face.

It is more like a banner for you to represent the brand's story to the Twitter Community.

Therefore, it is imperative to make it look impressive.

To make it so use the account name and image similar to your other social media platforms.

Make it brand-centric, i.e., don't add any personal touch under your brand name.

Ensure that your account's username is your brand name, which will appear in your tweets.

Like Facebook, Twitter allows you to put two images, so use them wisely and tell your story.

You can customise cover images or use gifs per your company logo design.

After image work, clearly describe your business in at most 160 characters.

Make it simple yet effective.

2 – Find Out People Who Share the Same Interests As You

Make a list of influential people such as potential clients, favourite bloggers, journalists, leaders and other influential people in your zone.

Add them to your personal Twitter list, build a healthy relationship, and grab opportunities to interact with them.

You can get help from online marketing agencies or can use tools like Followerwonk and Topsy.

You can also use Twitter Search to do the task.

Related Post: 12 Best Twitter Followers Apps

Tweet-Business-Marketing

3 – Tweet Frequently

Tweeting regularly means you are active and are always ready to communicate.

It will also make your profile look healthy and help you swiftly build natural public relations.

However, if you tweet once a month or a week, your followers will forget you, and your brand image will suffer.

Daily posting of one tweet will keep your brand in the minds of followers, who may read, retweet or click on your tweet.

4 – Keep Your Ears Open and Fingers at Bay

Being a good listener always helps, no matter what communication mode you use.

The same goes for business marketing.

Listen to what people have to say, and then tweet.

Tweeting inappropriate things can slander your brand's image and make your business and brand a villain.

If your tweet is ranking, retweet it or hashtag it with other favourite tweets.

You can also get help from Twitter's advanced tools to see who has used your brand in its tweets.

5 – Communicate Within Tweets

If there's any query on your tweet regarding your business, give them a prompt reply.

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Doing this will generate leads, and you can have conversions from it.

As per analytics, your audience seeks a prompt reply, so try to give a quick response.

If there is any positive feedback on your tweet, Like it or retweet it instantly.

Admire those who praise your tweet and respectfully revert to the critical and slamming ones.

If you haven't done this thanking this year, no worries; start now and see your business skyrocketing.

How-To-Use-Twitter-Advanced-Search

6 – Use Advanced Search Options

Advanced search will help you juice out more opportunities from this bluebird.

Using this, you can put targeted keywords in your post to let people locate your brand quickly.

For instance, I was searching for the one who tweeted for the “me too” campaign and found tons of tweets.

Once you know the right keyword, you can reach the person who initially tweeted it and offer them to connect with you.

7 – Increase Your Reach through Mobile Messaging

Mobile phones are the fastest way to connect with any platform; use them and stay in the inbox of your followers every time.

Twitter now lets you enable push notifications, meaning your subscribers and followers will receive all your tweets in their mobile inbox.

Using this push notification method will save you time as well as money.

Just make sure that you do not tweet frequently and irritate your followers.

Create a new account and go ahead!

8 – Use Different Link Headlines Every Time You Tweet

Change the link headline whenever you post a new tweet to increase traffic to your blog post.

It will boost traffic to your post by 10 to 20 times and instantly give you a live audience.

Change headlines, attract more people, and increase your reach.

It is also beneficial in targeting specific audiences to draw website traffic.

How-To-Use-Twitter-Image-Sizes

9 – Upload Pictures

Eyes find pictures appealing, so don't forget to include them in your tweet.

No! Don't buy a DSLR or hire a professional photographer; just some pictures from your Smartphone will do the job.

Visuals can attract 3-4 clicks on the post automatically.

They are proven to get more clicks than plain text.

10 – Follow Hashtags and Latest Trends

Look for what's trending and use them in your tweet along with hashtags.

Incorporating your brand into the most trending topics will also make people notice your business.

However, make sure to consider a few hashtags; over-use will make your tweet look spam and will make it look irrelevant.

11 – Make Use of Promoted Tweets

Promoted tweets help in building trust and credibility toward the brand.

So, target your followers by tweeting promotional tweets.

However, remember that you are promoting original tweets, not spam ones.

12 – Follow a Plan

Following a procedure will keep things sorted, and you will not miss any tweets.

With this, you can schedule your tweets or create a day calendar for every post.

For instance:

Monday can be your day to post promotional Tweets.

Tuesday could be the day to share tips and how-to's.

Wednesday could be your business and brand day.

You can use Thursdays to highlight your favourites and trending topics.

Friday's could become the time to interact and communicate.

13 – Favourite Tweets

Twitter used to have an option called “Favourite Tweet”, now “Like” with a heart symbol.

So use that heart and let your tweet be in the light.

It would be more beneficial if somebody complimented your tweet or product.

Twitter-Analytics

14 – Stay Updated With Metrics And Stats

Keeping an eye on your business stats is essential.

It will help you monitor everything from one place.

To do this, you should consider:

Number of Followers: Watch how many new followers are coming to your tweet. It will give details of followers you get every day, in a week or in a month.

Reach: you can see the reach of your post from the number of likes and retweets.

Traffic: Twitter traffic will give you an idea of the number of visitors your site has.

Follower's Engagement: The number of followers interacting with your tweets is what engagement on Twitter is all about.

Conversion: While everything is in place, keeping an eye on the number of conversions your post has is essential.

15 – Know When to Post

While social media businesses have around-the-clock global reach, following a specific and independent time frame can add valuable scope to your posts.

As per stats, the highest CTR (click-through rates) occur between the start and middle of the week.

However, the worst time for posting is weekends.

Do you know how to use Twitter effectively?

In a nutshell, if you do not want to repeat the same mistakes you made with your business marketing in the past, follow the tips mentioned above to clinch success this year.

Just remember the mantra, i.e., write good tweets, schedule them correctly, set a specific time, keep an eye on your post's performance, and make adjustments per your stats.

You will certainly get maximum exposure, sales, and conversions on your tweets.

Feel free to comment below with any new tips on using Twitter for your business marketing!

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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2 thoughts on “How to use Twitter for Business Marketing”

  1. Thanks for sharing your excellent list of Twitter tips for businesses. Twitter certainly is a great social media platform for managing both queries and complaints as lots of people often get in touch with businesses via DMs, or airing their frustration publicly in tweets.

    Reply

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