Digital Marketing Toolkit: 100+ Must-Haves

Digital Marketing Toolkit: 100+ Must-Haves

To be a digital marketer today is to wear an impressive variety of hats. 

You must simultaneously be a creative data analyst, community manager, campaign strategist, and salesperson. 

Thousands of tools claim they can help, but which ones do you need? Here's a checklist of over 100 of our essential digital marketing toolkit to start your journey right!

Website Creation Tools

Some digital marketers find success exclusively through social media, but it’s generally better to have a dedicated website and online storefront tailor-made for your brand. 

You don’t even need to pay exorbitant developer fees, as website builders offer ready-made yet endlessly tweakable solutions to get your online HQ up and running in no time.

Here's a list of 20 popular website creation tools:

1. WordPress
2. Wix
3. Squarespace
4. Shopify
5. Webflow
6. Weebly
7. Elementor
8. Duda
9. GoDaddy Website Builder
10. Zyro
11. Jimdo
12. Site123
13. Carrd
14. Strikingly
15. Notion
16. Ghost
17. Bubble
18. Framer
19. Tilda
20. Webnode

These tools cater to different needs and skill levels, from beginners to advanced users.

Social Media Management Tools

Engaging on various social media platforms is essential for creating a buzz about your brand, but juggling accounts takes time and effort. 

Social media management tools save the day by providing a unified interface for all your accounts and follower interactions. 

Better yet, they simplify automated posting and have many analytics tools to help you maintain brand consistency and exceed expectations.

Here's a list of 20 popular social media management tools:

1. Hootsuite
2. Sprout Social
3. Buffer
4. Later
5. Agorapulse
6. Sendible
7. Crowdfire
8. Socialbakers
9. Falcon.io
10. Tailwind
11. Loomly
12. Planoly
13. MeetEdgar
14. Iconosquare
15. Keap (formerly Infusionsoft)
16. Zoho Social
17. SocialPilot
18. Metricool
19. Planable
20. eClincher

These tools offer various features such as scheduling posts, analytics, content curation, team collaboration, and multi-platform management.

CRM Platforms & Email Marketing Tools

Customer relationship management is central to attracting new leads and nurturing existing customer relationships. 

They collect and track all contact interactions, helping you identify prospects and nudging indecisive leads into becoming supporters. 

Scheduling appointments and easy ticket system implementation are also must-have features.

Some CRMs double as email marketing tools, but there are standalone versions. 

You'll need one either way since email marketing continues to outperform every other channel in terms of ROI and attracting the right audience. 

The right tools will aid you in this by helping to design email campaigns, streamlining segmentation & A/B testing, and automating rote yet essential stuff like follow-up messages.

Here's a list of 20 popular CRM platforms and email marketing tools:

1. Salesforce
2. HubSpot
3. Mailchimp
4. ActiveCampaign
5. Zoho CRM
6. Pipedrive
7. Constant Contact
8. Sendinblue
9. Freshsales
10. Keap (formerly Infusionsoft)
11. Klaviyo
12. Drip
13. Monday.com
14. Zendesk Sell
15. ConvertKit
16. Nutshell
17. Copper
18. Moosend
19. Agile CRM
20. Omnisend

This list includes dedicated CRM platforms and tools combining CRM functionality with email marketing capabilities. Some are more suitable for small businesses, while others cater to enterprise-level needs.

A Password Manager

As your digital marketing tech stack grows, so does the number of accounts your team members need to juggle. 

A password manager suitable for business significantly improves cybersecurity by speeding up unique password generation and logins thanks to secure autofill. 

Their encrypted vaults also come in handy for storing and safely sharing sensitive information like business credit card details or PINs, which helps eliminate annoying process bottlenecks.

Here's a list of 10 widely regarded password managers:

1. LastPass
2. 1Password
3. Bitwarden
4. Dashlane
5. KeePass
6. NordPass
7. Keeper
8. RoboForm
9. LogMeOnce
10. Enpass

These managers offer secure password generation, encrypted storage, cross-device syncing, and autofill capabilities. Some are cloud-based, while others offer local storage options.

SEO Tools

While an attractive website and social media A-game attract visitors, nothing beats discovering your website organically through the SERPs when it comes to new customer acquisition. 

SEO tools ensure you include keywords that attract visitors but don’t have much competition. 

They’re also essential for tracking backlink quality and potential technical SEO issues like your website’s loading speed, mobile friendliness, etc.

Here's a list of 20 popular SEO tools:

1. SEMrush
2. Ahrefs
3. Moz Pro
4. Google Search Console
5. Google Analytics
6. Screaming Frog SEO Spider
7. Rankmath (WordPress plugin)
8. Ubersuggest
9. SpyFu
10. Majestic
11. Serpstat
12. Ryte
13. SE Ranking
14. KWFinder
15. Keyword Tool
16. BrightLocal
17. Rank Tracker
18. Sistrix
19. Woorank
20. Surfer SEO

These tools cover various aspects of SEO, including keyword research, competitor analysis, site audits, backlink analysis, rank tracking, and on-page optimisation. 

Marketing Analytics Platforms

Using so many tools creates a large amount of data, and even though many offer built-in analytics, they don't interact with each other. 

Dedicated marketing analytics platforms bridge the gaps and provide a holistic overview of all your marketing efforts.

They’re indispensable for identifying successful and floundering strategies, competitor analysis, and data visualisation for stakeholders. 

Most importantly, analysing all this data helps to identify and capitalise on trends.

Here's a list of 10 highly regarded marketing analytics platforms:

1. Google Analytics
2. Adobe Analytics
3. Mixpanel
4. Amplitude
5. Looker
6. Tableau
7. Heap
8. Kissmetrics
9. Segment
10. Hotjar

These platforms offer various capabilities for tracking, analysing, and visualising marketing data across different channels. They range from comprehensive enterprise solutions to more specialised tools focusing on specific aspects of marketing analytics.

A VPN

Since practically everything around it is based online, it’s not hard to do a digital marketer’s job remotely. 

While convenient, this can introduce security problems if team members access confidential company resources through unsafe networks.

Good VPNs (check the list of their features on Reddit’s VPN comparison table) provide marketers with twofold benefits. 

On the one hand, they encrypt and secure any internet connection, allowing users to communicate or transfer data securely and anonymously. 

On the other, their ability to bypass geo-restrictions is excellent for accessing regionally restricted content or simulating customers’ experiences in different world markets.

Here's a list of 10 widely recognised VPN tools:

1. ExpressVPN
2. NordVPN
3. Surfshark
4. CyberGhost
5. iProVPN
6. Private Internet Access (PIA)
7. Mullvad
8. TunnelBear
9. Windscribe
10. IPVanish

These VPN services offer various features such as encryption, anonymous browsing, IP masking, and access to geo-restricted content. They differ in server locations, speed, privacy policies, and additional security features.

Concluding our Digital Marketing Toolkit

Digital marketing is dynamic, creative, and stressful work that has the power to make a genuine positive impression on the people whose lives it touches. 

Master the digital marketing toolkit here and harness its power, and you’ll be sure to become one of the best in this dynamic field.

FAQs