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13 Creative Career Options and How to Land One

13 Creative Career Options and How to Land One

The creative economy is an important and rapidly growing sector of the global economy. This new era of creativity has seen a surge in technophiles – people drawn to technology and its potential for creativity, expression, and innovation.

From design to marketing, creative professionals have countless opportunities to explore their talents in empowering ways.

In recent years, the creative industries have taken off with the help of digital technology. Many businesses are now looking for creative professionals who can use advanced technology tools, like 3D printing or animation software, to create innovative designs that differentiate them from the competition.

As these technologies become more prevalent and accessible, it's increasingly easier for talented individuals to launch successful careers in these fields.

There are also many opportunities to apply creativity towards marketing initiatives. Digital marketing tactics such as social media campaigns and influencer marketing have allowed businesses to reach audiences worldwide in unprecedented ways.

Creative professionals can use their skills to develop clever strategies that will draw attention and engage customers on different platforms.

Ideally, anyone with a creative inclination would like to work in an industry that allows them to express their creativity and make a living. Technophiles, designers, and marketers are all in luck, as there are plenty of career options for those interested in pursuing creative occupations.

The subcategories of the creative economy

Types Of Designers Classification

Game development may be an ideal career path for technophiles with programming skills and an eye for design. The gaming industry is booming, and companies always look for experienced candidates to help create their products. Games may be developed for various platforms, including computers, consoles, and mobile devices.

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To get a job in game development, it's crucial to have a portfolio of work that showcases your skills. Additionally, many employers prefer applicants with Computer Science degrees or related fields.

Designers with an eye for aesthetics can find great jobs in advertising. Companies need designers to help visually bring their products and services to life through advertisements and promotions.

Creativity is vital in marketing, so job seekers must demonstrate strong design skills when applying for these positions.

Degrees in graphic design or a related field are helpful but optional, as some employers value experience over education.

Marketing professionals are also in luck that they can find work opportunities in the creative field. Companies need talented, innovative marketing specialists to help promote their brands and establish customer relationships.

Good communication skills, a strong understanding of digital platforms and tools, and creativity are essential for success in this profession. A degree or marketing certification is highly recommended but optional, as many employers prefer candidates with direct experience.

Within these sectors, there is often considerable overlap and opportunities for applying creative skills to your chosen career path. 

The rise of creativity as a qualifying factor in the labour market

Critical Thinking Definition

Over the past few decades, there has been an increased demand for creative professionals in the labour market. As technology and digital platforms continue to evolve, companies need creative thinkers who can help them stand out from their competitors.

Furthermore, employers increasingly recognise the value of creativity when assessing candidates for a job. Many businesses now prioritise creativity over education or experience when making hiring decisions. This trend will likely continue as it becomes more critical for companies to differentiate themselves in an ever-changing marketplace.

Testing for creativity and creative responses to job interviews is becoming more commonplace. Companies often use innovative tests to gauge a candidate's problem-solving and critical-thinking skills. Employers may also ask applicants to respond to hypothetical scenarios to assess their ability to think outside the box.

Creative career options are on the rise, and there are plenty of opportunities for those with an eye for design or a knack for technology. Landing a creative job is possible with some industry research and preparation.

It's important to remember that creativity is valued highly by potential employers, and having a portfolio of work that showcases your skills can help you stand out from other candidates.

With that in mind, let's delve into a list of 15 creative career options and see what it takes to land one.

Option 1: Graphic Designer

Graphic designers use specialised software to create visuals for digital and print media. They combine text, images and graphics to communicate ideas visually. To succeed in this profession, individuals must have an eye for design, knowledge of current trends, and good communication skills.

A degree or certification in graphic design is generally required but not always necessary.

Option 2: Animator

Animators are responsible for creating complex animations that can be used in film, television, video games and other mediums. They work closely with directors and producers to bring their vision to life through motion graphics.

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To land a job in animation, individuals should have a portfolio of impressive work demonstrating their skill level and a degree in animation or a related field.

Option 3: Web Developer

What Does A Web Designer Do

Web developers are responsible for building and maintaining websites, creating user interfaces and ensuring software applications run smoothly. They must understand coding languages such as HTML and CSS, be creative problem solvers, and have a passion for technology.

A degree or certification in computer science is preferred but optional; many employers value experience over formal education in web development positions.

Option 4: Motion Graphics Designer

Motion graphics designers create videos incorporating text, illustrations, animation and other elements to convey information visually.

To land this type of job, individuals must possess strong design skills, knowledge of current trends in the industry, and creativity. A degree or certification in motion graphics design is preferable, but employers are often willing to consider applicants with experience in the field.

Option 5: UX/UI Designer

UX/UI designers create user-friendly digital experiences combining aesthetics and functionality. They must understand human-computer interaction, design trends, coding languages and how users interact with digital products.

Individuals should have a degree or certification in UI/UX design and a portfolio of work showcasing their skills to succeed in this profession.

Option 6: Game Developer

Video game design is a dream job for many tech-savvy and creative professionals. Game developers use specialised software to create games, from concept to completion. They must understand coding languages such as C++ and Java, storytelling skills, creativity, and problem-solving abilities.

A degree in game design or a related field is preferred but optional, especially if you have independent projects you have worked on and other portfolio pieces to make up for it.

Option 7: Social Media Marketer

Sprout Social Media Tools

Social media marketers are responsible for creating content that can engage an audience on social media platforms. To land this job, individuals should have strong communication skills, knowledge of current trends in the industry, creativity and a good understanding of brand identity.

Those interested in pursuing this career should also possess a degree in marketing or a related field.

Option 8: Animator

Animation is one of the most popular creative career options available. Animators use various software and techniques to create 3D images and animation sequences for film, television, video games, and other mediums.

To land a job in animation, individuals should have a portfolio of impressive work demonstrating their skill level and a degree in animation or a related field.

Option 9: Digital Marketer

Digital marketers use online channels to promote brands, products, and services. They must understand consumer behaviour, analytics tools such as Google Analytics, marketing strategies and how to use social media platforms effectively.

A degree or certification in digital marketing is preferable but optional. Many employers will be willing to train new employees, especially those that demonstrate an aptitude for a given role or specialisation.

What's more, if you can demonstrate that you have applied digital marketing strategies to your projects, whether it's social media or a website, that can be worth its weight in gold when it comes to finding a job. 

Option 10: 3D Modeler & Texture Artist 

3D Modelers and Texture Artists create 3D models, textures, and lighting for video games, movies, and digital products. To be successful in this profession, individuals must have strong graphic design skills, knowledge of modelling software such as Maya or Blender, and an eye for detail.

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Option 11: Content Creator

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Content creators are responsible for creating content that can engage an audience on various platforms. They must possess strong writing skills, creativity and knowledge of current trends in the industry.

To land this job, individuals should have a portfolio of impressive work demonstrating their skill level and a degree in journalism, creative writing or a related field. They should also show they are well-versed in modern content creation, including multimedia and graphic design skills. 

Option 12: Photographer 

Photography is a creative career option for those with an eye for detail and visual composition. Photographers use specialised equipment to capture stunning images that can be used for advertising, editorials, art installations, fashion magazines and more.

To be successful in this profession, individuals must have strong technical skills and knowledge of post-production techniques such as Photoshop and Lightroom. A degree in photography or a related field is preferred but not essential.

Option 13: Video editor 

Video editing is an excellent option for those interested in the creative arts. Video editors are responsible for cutting, cleaning up and adding effects to raw footage to create engaging video content.

To start a career in this field, individuals should understand video editing software such as Final Cut Pro or Adobe Premiere, knowledge of colour correction, audio mixing and other post-production techniques. 

How to figure out which creative career path is right for you

Marketing Career Education

Which of these creative career options is the best fit for you? Here are a few tips to help you decide.

Research the industry and job role in depth so that you can understand what it's all about

Researching the creative industry and job role is essential in determining whether this career option fits you best.

To understand what a particular job entails, researching job responsibilities, requirements, salary range, and growth potential can help you make an informed decision. Furthermore, reading reviews on Glassdoor can provide additional insights.

List your skills and interests and see if any jobs align with them.

Listing your skills and interests can help you identify the right creative job. To make an informed decision, it's vital to assess your strengths and weaknesses to determine if they align with what is required in the position. Additionally, gathering information about different career paths can help you make an informed decision.

Connect with professionals in the industry and ask for their advice.

Connecting with professionals in the creative industry is also a great way to gain more insight into what kind of job would be best for you. Reaching out to established artists, filmmakers or designers in your area can provide valuable information and guidance on getting started in the industry. Additionally, joining professional networks, such as LinkedIn and Behance, can help you to find potential job opportunities.

Take classes or workshops to gain more knowledge about the field you're interested in

Edu Classroom Hardware

Taking classes or workshops relevant to the creative sector can also benefit those considering a career change. Attending design, photography, and filmmaking web development workshops will help you gain more knowledge about the industry and prepare you for the job market.

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Create a portfolio of your work that showcases your skills and experience.

Creating a portfolio of your work is an essential step in pursuing a career in the creative sector. A portfolio should display your skills and show potential employers that you are qualified to be hired for the role.

Platforms such as Behance, ArtStation or Dribbble are some of the best places to showcase your work.

Network with other creative professionals to gain insight into the industry

Networking with other creative professionals is also a great way to gain insight into the industry and land job opportunities. Joining professional networks such as LinkedIn, Behance, or networking events can help you make valuable connections that can open up new career paths. 

Additionally, staying up to date with industry news and trends will help you understand what opportunities are available.

Self-promotion tips for creatives

Self-promotion is essential to landing a job in the modern labour market, especially if you are looking for a career in a creative field.

Look at most creative people across industries, and you will see that they are using a combination of Instagram, Linkedin, Facebook, TikTok, Flickr and a range of others to let people know, “Hey, I'm creative, I've got skills, and I would be a great asset to your organisation.”

Whether you're a marketing or design expert, you need to put your accomplishments and ability in front of employers to consider your application. Here are a few tips for self-promotion.

Create an online portfolio.

As a creative, you are your portfolio. People want to see finished products and examples of what you can do, so ensure your portfolio is up-to-date and full of relevant work. This should be the first thing that employers see when they research you.

A combination of social media and, ideally, a professional website that uses SEO techniques to attract the right employers can help you get noticed.

Publish content online and engage with the community.

Whether on Twitter, Instagram or LinkedIn, making connections is essential in networking within the industry.

Posting your work online, engaging with the industry and responding to user comments are great ways to show off your skills and let potential employers know you're available for opportunities.

They also show people that you are passionate about your work. Passionate creatives want to share their creations with others, and companies wish to have passionate people working for them. 

Stay up-to-date on industry trends.

Keeping informed of what's new in the creative field shows that you have initiative and are passionate about the sector. Knowing your stuff is the best way to ensure you can take advantage of the opportunity when it knocks.

For instance, regularly reading industry publications, attending webinars and networking events gives you the insight needed to stay ahead of the competition.

Never stop learning

Free Graphic Design Basics Course

As a creative professional, your skills are never; technology and trends are always. Make sure that you are updating your abilities and taking if necessary.

By continuing to work in design, marketing or technology, you can stay up-to-date and competitive in the job market.

Learning is also essential to staying ahead of redundancy and any significant systemic changes that could come through and threaten your career or industry. Nowhere is this more critical right now than in the field of AI. 

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Creatives should make staying on top of how generative AI is affecting and threatening their industry one of if not their, top priority. 

Connect with different professionals within your field and ask for advice.

Reaching out to experienced creatives can help you gain insight into what it takes to be successful in the creative sector. You can also ask them for advice on what they would do in your situation.

By doing this, you're not only getting valuable business contacts, but you are also gaining a better understanding of the industry. These connections can open up new job opportunities and career paths.

Attend industry events and conferences to make new connections.

Networking is vital in any field, and it's imperative if you're looking for a job in the creative world. It pays to attend industry events and conferences if you're looking for a job.

These events provide an invaluable opportunity to connect with other professionals within the industry, learn about new trends and technologies, gain knowledge from experienced speakers, and make valuable contacts that can lead to job opportunities.

They also allow you to get feedback on your work and learn from other technophiles and creatives.

Promote your work on social media platforms such as Instagram or Twitter to get your work noticed by potential employers.

Social media is an effective way of getting your work out there. You can use platforms like Instagram and Twitter to post links to your website, connect with other creatives, promote your work and get potential employers interested in your offer.

Done right, this can be an excellent avenue for self-promotion that helps you stand out when it comes time to apply for jobs.


The creative industry is ever-evolving, and staying ahead of the competition means continually updating your skills and knowledge. Creating an impressive portfolio should be the first step to landing a creative career. It showcases your abilities and is a great way to get noticed by potential employers.

It's important to stay active on social media, engage with the community and post content regularly.

Networking is also essential; attending industry events and conferences allows one to make valuable connections that can lead to job opportunities. Ensure to keep up with industry trends, show initiative, and be prepared for possibility when it knocks. Finally, promote yourself online or through word-of-mouth – feel free to let people know you're looking for a job in the creative field.

Being a creative person and being able to apply those passions and skills in a career is something that a great many people would love to achieve. Remembering the above tips and advice ensures you are well-prepared for any opportunity.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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