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8 Cheap Marketing Techniques That Deliver Big Results

8 Cheap Marketing Techniques That Deliver Big Results

In today's dynamic and digital-driven business world, marketing has become a battle of budgets. But what if I told you that the heftiest budgets do not always steal the show? Yes, you read that right! It's high time we debunked the age-old myth that quality marketing always equals big spending.

Have you ever wondered how a scrappy startup could suddenly catapult into prominence, competing with established giants on a shoestring budget? The answer lies in clever, cheap, and effective marketing techniques. Statistics show that 61% of businesses identify generating traffic and leads as their biggest marketing challenge. However, companies that adopt cost-effective marketing strategies are twice as likely to see high revenue growth.

So, whether you're a small business owner, a startup hustler, or a seasoned marketer looking to maximise ROI, you're in for a treat! This article will reveal the “8 Cheap Marketing Techniques That Deliver Big Results”—no smoke and mirrors here, just practical, budget-friendly strategies that have proven to deliver stunning outcomes. So, buckle up and let's dive right in!

1: Harnessing the Power of Content Marketing

Content Marketing Vs Advertising

1.1 Blogging: The Low-Cost Content Engine

Blogging, my friend, is like a hidden gem in content marketing. Not only is it a highly effective strategy, but it's also incredibly affordable. With just a bit of effort, you can establish yourself as a thought leader, captivate your audience, and drive steady organic traffic to your website. Now, let me share some valuable tips on maximising the power of blogging, even if you're working with a shoestring budget.

First things first, it's essential to do your homework. Explore your industry and explore popular topics and keywords that will resonate with your target audience. To help you in this quest, you can rely on nifty tools like Google Keyword Planner or SEMrush. These tools will unveil the hidden treasures of search volume and competition, guiding you toward the topics worth your time and effort.

Once you have your treasure trove of topics, it's time to organise your blogging journey. Creating a content calendar will be your best friend. This nifty tool helps you stay organised and ensures a consistent publishing schedule. Consistency is vital when it comes to blogging. Setting a realistic publishing schedule builds anticipation among your readers, and they'll keep returning for more. Remember, the key here is to keep them hooked!

Now, let's talk about expanding your horizons. Guest blogging is a fantastic opportunity to broaden your reach and tap into new audiences. Look for reputable websites and blogs in your niche that accept guest posts. You gain exposure and establish credibility and authority by sharing your expertise on other platforms. It's a win-win situation!

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But wait, there's more! You can't just write a fantastic blog post and expect it to reach the masses magically. You need to put on your marketing hat and promote your content. Embrace the power of social media channels, email newsletters, and online communities. Share your blog posts across your social media profiles, engage with your audience, and encourage them to share them. Craft catchy email newsletters and send them to your subscribers to keep them updated on your latest blog posts. Additionally, participate actively in relevant online communities, providing valuable insights and linking to your blog posts when appropriate. These efforts will help amplify your reach and attract more eyes to your blog.

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Lastly, remember the power of engagement. Encourage your readers to become part of the conversation. Enable comments on your blog and actively respond to them. Foster a sense of community by encouraging user-generated content, such as guest comments or posts. Engaging with your readers and making them feel heard create loyal followers who keep returning for more.

1.2 Cheap Marketing on a Budget with Videos

Video marketing has become incredibly popular in recent years, and it's no wonder why. It's an engaging and shareable medium that effectively conveys your brand message. The good news is that you don't need a massive budget to incorporate video marketing into your strategy. There are some cost-effective ways to make it happen, and I'm here to share them with you.

First, you can utilise the powerful tool that's probably already in your pocket: your smartphone. With the help of essential editing tools, you can create simple yet impactful videos that capture your audience's attention. Don't worry about having the latest and greatest camera equipment. Sometimes, the most authentic and relatable videos are shot with a smartphone.

Another important aspect of video marketing is optimising your videos for search engines. Just like with any other content, keywords play a crucial role. Include relevant keywords in your video titles, descriptions, and tags. This way, when people search for related topics, your videos will have a better chance of showing up in their results.

Now that your videos are ready, it's time to decide where to publish them. Platforms like YouTube and Vimeo are fantastic choices, as they have a large user base and provide a built-in audience for your content. Additionally, embedding your videos on your website or blog is a great way to ensure visitors can easily find and watch them.

Collaboration can also be a powerful tool in video marketing. Partnering with influencers or industry experts can help you create compelling video content while leveraging their existing audience. This allows you to reach wider and gain exposure to potential new customers.

Last but certainly not least, remember to encourage your audience to share your videos on social media platforms. Word-of-mouth is incredibly powerful, and when your viewers share your videos with their networks, it expands your reach organically. So, include social sharing buttons and calls to action in your videos to make it easy for your audience to spread the word.

2: Expanding Reach Through Social Media

Top Social Media Platforms Worldwide

2.1 Leveraging the Power of Social Media Platforms

Social media platforms are an absolute goldmine when connecting with your target audience; the best part is that they won't break the bank! Let me walk you through some fantastic strategies that will help you maximise your brand presence and truly engage with potential customers.

First things first, you need to conduct thorough market research. Identifying the social media platforms where your target audience is most active is essential. Are they scrolling through Instagram, tweeting up a storm on Twitter, or maybe they can't resist the allure of LinkedIn? By understanding where your audience spends virtual hangout time, you can focus your efforts and resources on the platforms that will yield the best results.

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Once you've nailed down your target platforms, it's time to develop a comprehensive social media strategy that perfectly aligns with your brand voice and goals. Your process should be like a guiding light, helping you navigate the vast ocean of social media content. It should outline the type of content you'll be sharing, the frequency of your posts, and the overall tone and style that will resonate with your audience.

Creating compelling and shareable content is an absolute must. Each social media platform has its own unique format and audience preferences. For instance, Instagram loves eye-catching visuals, while Twitter thrives on short and snappy messages. Tailor your content to suit each platform's requirements and tap into what your audience craves. Whether stunning images, engaging videos, or thought-provoking articles, make sure your content stands out and entices users to hit that “share” button.

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  • English (Publication Language)
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But it doesn't stop at simply posting content. You need to engage with your followers actively. Be responsive and timely regarding comments, messages, and mentions. This shows your audience that you genuinely care about their thoughts and opinions. You'll create a loyal following that awaits your next post by fostering a sense of community and sparking conversations.

Another great strategy to consider is collaborating with micro-influencers or brand advocates. These individuals have dedicated followers who trust their recommendations. By partnering with them, you can tap into their reach and credibility, ultimately increasing your brand awareness and expanding your audience. Seek out influencers or advocates who align with your brand values and can authentically promote your products or services.

2.2 Facebook Advertising on a Budget

Regarding Facebook advertising, you have a powerful tool that offers a wide range of targeting options and an extensive reach. However, making the most of your budget and ensuring a high return on investment (ROI) is crucial. Let's dive into some cost-effective strategies to help you get the most out of your Facebook ad campaigns.

One of the first things you should do is take full advantage of Facebook's detailed targeting options. These options allow you to reach a particular audience, minimising any wastage of your ad spending. By narrowing down your target audience based on demographics, interests, behaviours, and more, you can ensure that your ads are seen by those most likely to engage with them and take the desired action.

Another effective strategy is to conduct A/B tests for your ads. This involves experimenting with different ad formats, visuals, and copy to identify the most effective combinations. By testing various elements of your ads, you can gather valuable insights into what resonates best with your target audience. You can optimise your ads for maximum impact and improve their performance.

Remember your landing pages! It's essential to optimise them for conversions to maximise the impact of your Facebook ad campaigns. Your landing page should align with the messaging and offer in your ads and provide a seamless user experience. Ensure the landing page is visually appealing, loads quickly, and has clear calls to action that prompt visitors to take the desired action, such as purchasing or signing up for a newsletter.

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Setting clear campaign objectives is another crucial aspect of successful Facebook advertising. With clear objectives, it becomes easier to measure the effectiveness of your campaigns and make data-driven decisions. Define specific goals such as increasing website traffic, generating leads, or boosting sales. By tracking key metrics, such as click-through rates, conversion rates, and cost per acquisition, you can evaluate the success of your campaigns and make necessary adjustments to improve performance.

Lastly, consider the power of retargeting. By targeting website visitors or email subscribers with personalised ads, you can significantly enhance your chances of conversion. These individuals have already shown an interest in your brand, so retargeting allows you to reconnect with them and deliver tailored messages that address their needs or concerns. This strategy can help improve conversion rates and nurture potential customers through the sales funnel.

3: Amplifying Results with Influencer Marketing

Types Of Social Media Influencers

3.1 Leveraging the Power of Micro-Influencers

Did you know that you can harness the power of influencer marketing without emptying your marketing budget? It's true! By collaborating with micro-influencers who may have a smaller following but are highly engaged with their audience, you can effectively promote your products or services while keeping costs in check. Let me share some strategies to consider when working with these influential individuals:

First and foremost, it's crucial to identify micro-influencers who align with your brand values and target audience. Look for individuals whose content and style resonate with your brand's identity. Choosing influencers with similar values and attracting the right audience ensures your message reaches the right people.

Once you've found your ideal micro-influencers, it's time to negotiate cost-effective partnerships. Since micro-influencers may not command hefty fees like their larger counterparts, you can explore alternative arrangements. Consider gifting them your products or offering them affiliate commissions. This way, you can strike a win-win deal that benefits both parties without straining your budget.

To generate buzz and increase brand visibility, encourage micro-influencers to create user-generated content and host giveaways. This approach engages their audience and introduces your brand to new potential customers. User-generated content adds authenticity and credibility to your marketing efforts, showcasing real people enjoying and endorsing your products.

Once the micro-influencers have created content for your brand, leverage it across your social media channels and website. Share their posts, stories, and videos to amplify their reach and expose your brand to a broader audience. By cross-promoting their content, you strengthen your relationship with the influencers and maximise the impact of your collaboration.

Lastly, it's essential to measure the impact of your influencer campaigns. Utilise trackable links or discount codes unique to each influencer, allowing you to monitor the traffic and conversions they generate. This data will help you evaluate the effectiveness of your campaigns and make informed decisions for future partnerships.

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  • English (Publication Language)
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3.2 User-Generated Content: The Power of Social Proof

UGC is like a golden ticket for businesses! It's an absolute treasure trove that saves you precious time and resources and boosts your credibility and trust with your audience. Let me spill the beans on how you can tap into the power of UGC and make it work for you.

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First, you must encourage your customers to share their experiences, reviews, and testimonials on social media. You want them to be your brand advocates; singing praises about your products or services. Doing so makes them your walking advertisements, spreading the word and attracting potential customers.

Next, it's time to get creative! Create snazzy branded hashtags that make it easy for people to find and contribute to their UGC. These hashtags act as magnets, drawing in all that valuable content. It's like throwing a party and ensuring everyone knows the secret code to join the fun!

But why stop there? Spice things up by running contests or campaigns that ignite the UGC fire. Make it exciting and engaging for your audience to create and share content related to your brand. Let their creativity flow and watch the UGC floodgates open, whether it's a photo, video, or catchy slogan.

Now, my friend, you've got all this amazing UGC pouring in. What do you do with it? Well, don't just let it sit there like a hidden gem. Repurpose that UGC across your marketing materials, website, and social media channels. Share those glowing reviews, showcase those stunning visuals, and let the world see how much your customers adore your brand. It's like a stamp of approval that speaks volumes.

Last, but not least, remember to show some love and appreciation to your UGC contributors. Feature them on your platforms, give them a well-deserved shoutout, and offer incentives as a token of gratitude. Acknowledging their efforts strengthens your relationship with them and inspires others to join the UGC party.

4: Maximising ROI with Email Marketing

4.1 Building an Engaged Email Subscriber List

Email marketing has proven to be an incredibly effective and budget-friendly marketing channel. It not only helps you generate a high conversion rate, but it also allows you to establish strong connections with your audience, nurture leads, and foster long-term customer relationships. If you're looking to grow and engage your email list, here are some tactics you should consider:

Firstly, offering valuable incentives can entice people to sign up for your emails. Consider providing exclusive discounts, special offers, or even valuable content your subscribers can't find anywhere else. Giving them something useful in exchange for their email address will make you more likely to attract and retain engaged subscribers.

Another way to capture leads is by optimising your website or blog. Ensure your opt-in forms and pop-ups are strategically placed in prominent, easily noticeable locations. By optimising your lead capture process, you'll increase the chances of visitors signing up for your emails and becoming part of your engaged audience.

Segmenting your email list is a powerful strategy for delivering personalised campaigns. By dividing your subscribers based on demographics, preferences, or purchase history, you can tailor your emails to their interests and needs. This level of personalisation creates a more meaningful connection with your audience and increases the chances of engagement and conversion.

Crafting compelling subject lines and email content is crucial for capturing your subscribers' attention and encouraging them to take action. A well-crafted subject line can entice recipients to open your emails while engaging and relevant content keeps them interested and prompts them to click through to your website or purchase. Put effort into creating captivating and concise content that resonates with your audience.

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Feel free to experiment and test different email marketing strategies. Drip campaigns and automated workflows, for example, can help you streamline your email marketing efforts and maximise efficiency. Test different approaches, analyse the results, and optimise your strategies based on the insights you gather. Continuous experimentation allows you to refine your email marketing tactics and improve performance.

Building and engaging an email list takes time and effort, but the rewards are well worth it. By implementing these tactics, you can cultivate a valuable email subscriber base, nurture leads, drive repeat sales, and establish strong, long-term customer relationships.

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4.2 Personalisation and Automation for Effective Email Campaigns

Personalisation and automation are like secret weapons that can take your email marketing to the next level, all without breaking the bank. If you want to make the most of your email campaigns, here are some strategies you should consider:

First things first, make use of email marketing automation tools. These nifty tools will help you streamline your email workflows and save you precious time and effort. With automation, you can set up personalised email sequences triggered by specific actions or events. It's like having a virtual assistant that sends the right message to the right person at the right time. You can welcome new subscribers, nurture leads, or even re-engage dormant customers, all on autopilot.

Speaking of personalisation, consider the power of tailored recommendations and offers. Use your customers' past purchases or browsing behaviour to send them personalised suggestions. It's like having a personal shopper who knows exactly what they want. By showing your customers that you understand their preferences and needs, you can significantly increase the chances of conversion. It's a win-win situation!

But wait, there's more! Incorporating dynamic content into your emails can take personalisation to a new level. Dynamic content allows you to customise the message for each recipient, making it more relevant and engaging. You can dynamically change images, text, or even entire sections of your emails based on the recipient's interests, location, or other data points. It's like giving each subscriber their own VIP experience. And trust me, when people feel special, they're more likely to engage with your emails.

Don't forget to A/B test different elements to keep improving your email campaigns. Test out other subject lines, calls to action (CTAs), or email designs to see what resonates best with your audience. This way, you can continuously refine your approach and find the winning combination that drives higher open rates, click-through rates, and conversions. Remember, it's all about finding what works best for your unique audience.

Lastly, keep a close eye on your email marketing metrics. Monitor critical metrics like open rates, click-through rates, and conversions to understand your campaigns' performance. This data will provide valuable insights into what's working and needs improvement. You can make data-driven decisions and optimise your email marketing strategy for better results by tracking your performance over time.

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So, by implementing these strategies – using automation tools, personalising your content, incorporating dynamic elements, A/B testing, and monitoring metrics – you'll be well on your way to supercharging your email marketing efforts. It's time to take your email game to new heights and leave your competitors in the dust!


Marketing on a shoestring budget doesn't mean compromising on results. By implementing these cost-effective marketing techniques, you can maximise your limited resources and achieve significant returns on your investment. Whether it's content marketing, social media, influencer collaborations, or email marketing, the key lies in being strategic, resourceful, and consistently delivering value to your audience. Start implementing these techniques today and unlock your business's potential for growth and success.

Last update on 2024-05-19 / Affiliate links / Images from Amazon Product Advertising API

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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