Since 2009, we've written about brand strategy, positioning, identity and the occasional teardown — around 700 essays at last count — for the partners, marketers and designers who'd rather understand why something works than copy how it looks. Written by Stuart Crawford and the Inkbot team, drawing on 300+ brand builds across 21 countries.
Most bank logos are forgettable and generic and fail to communicate trust. We dissect 10 examples that get it right, from the timeless Chase octagon to the modern Wise “fast flag,” extracting practical branding lessons for any business owner.
We break down the work of 25 famous logo designers to uncover the real business lessons behind their iconic creations. Learn the principles that make a logo last from the craft masters.
Learn the timeless principles of branding by studying the work of 25 famous graphic designers. This isn’t a history lesson; it’s a practical guide for business owners who want to build a lasting brand.
Most logos are forgettable, trendy, and overly complex decorations, not business tools. The problem is that businesses treat logo design like an art project, judging it on subjective feelings instead of strategic function. This is a recipe for failure. A logo’s job isn’t to be pretty but to work.
A logo is a vital business asset, but do you know how to protect it? We break down the confusing world of logo copyrights vs. trademarks, showing you the correct steps to secure your brand identity and avoid common, costly mistakes. This guide explains what makes a logo copyrightable, who owns the design, and why you might think the entire process is wrong.
Tired of hearing “purple means royalty”? We are, too. Here’s a real-world breakdown of 25 famous purple logos, analysing the good, the bad, and the brilliant to help you make smarter branding decisions.
Forget headphones and turntables. We break down the 20 best DJ logos that crush the clichés and show what authentic, effective branding looks like. Learn from the likes of Daft Punk, Skrillex, and Carl Cox to build a visual identity that gets you noticed.
Tired of inconsistent, low-quality leads? Most advice on customer referrals is rubbish. Forget awkward emails and cheap bribes. This is a real-world guide for entrepreneurs on building a referral engine by engineering a remarkable customer experience.
Forget complex funnels and jargon. The key to growth is a simple, powerful loop: Understand your customer, communicate your value clearly, and solve their problem. This no-nonsense guide shows you how to master marketing and selling for your small business.
Tired of your social media efforts leading nowhere? This no-nonsense guide provides a practical framework for creating a social media marketing strategy focused on what matters: tangible business growth, not just follower counts.
The Only Question That Matters
Find out in writing. A structured audit of your brand — and the three revenue leaks costing you the most — delivered to your inbox within 48 hours, from the strategic branding agency behind £110M+ in client revenue across 21 countries.
WRITTEN DIAGNOSTIC · DELIVERED IN 48 HOURS · NO SALES CALL · NO OBLIGATION