Guides for Designers and Business Owners: Master Logo Design, Build Strong Brands, Elevate Digital Marketing, and Create Stunning Websites
Most brand books are 100-page, unusable PDFs. This no-fluff guide shows entrepreneurs how to create a brand book that actually gets used—a simple, practical user manual for your logo, colours, fonts, and voice that builds consistency and trust.
Stop paying the monthly “Adobe Tax.” Adobe Illustrator is a brilliant tool, but it’s expensive, complex, and total overkill for 90% of what a business owner actually needs. We break down the 5 best Adobe Illustrator alternatives (like Affinity Designer, Figma, and Canva) based on real-world use: cost, learning curve, and whether it’s actually the right tool for your job.
You Googled “average salary of a web developer” and got a number like £45,000. As a business owner, that number is a trap. Here’s what you really need to know about the cost of building a website, and how to avoid the hidden pitfalls.
The mastercard logo looks inevitable—just two simple circles. But that “simplicity” is a lie. It’s the result of 50+ years of brutal, strategic simplification. For entrepreneurs, this logo’s history is one of the most valuable case studies in branding.
The Unilever logo is a masterpiece of corporate branding… and a dangerous trap for startups. We’re deconstructing the 25 icons, the “Vitality” strategy, and the real reason it exists—a lesson in brand architecture that every entrepreneur needs to hear.
You don’t need a complex dashboard. You just need to track a few key ux metrics that answer two simple questions: “Can my users get things done?” and “Do they hate the experience?” This guide breaks down the 10 numbers that actually matter.
Stop “purpose-washing” and start building an authentic brand. We define cause marketing and break down 15 real-world examples (the good, the bad, and the brilliant) to show you how to do it right.
Stop arguing over which NASA logo is “better.” The 60-year saga of the “Meatball” and the “Worm” is a masterclass in branding strategy, logistical challenges, and politics. Here are the 5 brutal lessons you can apply to your own business right now.
Most “famous fonts” lists are just trivia. We’re breaking down 25 famous fonts in logos to show you the strategy behind them. Learn what you can steal from brands like Coca-Cola, Supreme, and Google for your own logo.
Most brand attributes are generic, “table stakes” words like “Integrity” and “Quality.” This no-BS guide for entrepreneurs explains how to find actionable attributes and use them to build a memorable brand.
Our brand design systems have helped 300+ businesses increase their prices by an average of 35% without losing customers. While others chase trends, we architect brand identities that position you as the only logical choice in your market. Book a brand audit call now - we'll show you exactly how much money you're leaving on the table with your current branding (and how to fix it).