Top 10 Best Branding Books For Entrepreneurs
There are tons of branding books, but how many are any good? Well, here are my personal top 10 brand books for entrepreneurs. Not only are they written by some of the best creatives in the world, but they're also filled with timeless marketing, branding, and entrepreneurship lessons.
We live in a world where the average consumer has many options, so consumers are often frustrated with brand loyalty. As a result, companies are constantly looking for ways to differentiate their products and services and to connect with their customers in meaningful ways. The best way to accomplish this is through branding.
Branding is creating a set of values that a company uses to describe its products and services to its customers and prospects. In short, branding is the company's overall personality. It is the company's unique selling proposition. It's the company's story. It's the company's mission. It's the company's promise.
This is the ultimate list of branding books for entrepreneurs. We've included bestsellers, classics, and a few newer titles that are worth a look. There are some great options here, and we're excited to share them with you.
Top 10 Best Branding Books
1 – The Brand Gap
The Brand Gap is the definitive guide to building your brand. It combines strategic and creative thinking to create a holistic brand-building approach.
The Brand Gap is a comprehensive book that presents an exciting way to look at branding. It offers a unique perspective on how brands are formed and how they can be applied to companies. It's written by a designer, but it's different from the usual kind of design book that I usually read.
I was expecting a very detailed book on how to create a brand, but this book is actually about how to use a brand.
It covers five main topics:
- Why Brands Matter
- How Brands Are Made
- How Brands Are Used
- How Brands Are Remembered
- How Brands Are Shared
If you're interested in branding, then this book is for you. It goes in-depth on branding topics and does a great job of explaining them to a non-designer audience.
It's a very insightful book covering the topic from a different angle.
I recommend this book to anyone in charge of creating a brand strategy who wants to know more about the process.
2 – Branding: In Five and a Half Steps
This book is another excellent addition to his body of work. It's not about “what you should do” but rather “how to do it”, and it's a great starting point for anyone looking to create a brand identity for their business.
Brand names are everywhere around us, and often they're the first thing we notice when we come across something. But how do they work? What makes them memorable? And what happens to them once we move on?
Johnson breaks down the basics of branding, covering the development of a brand from the idea stage to the final product. He also covers the different elements that go into a brand, from its name and logo to the strapline that explains its purpose and how you can use the same principles to create a brand for your business.
The book contains more than 1,000 beautiful illustrations, including the work of some of the world's most renowned brand creators, and it's packed full of practical advice on the development of a brand, whether you're a freelance designer or an entrepreneur looking to get your own business off the ground.
I've read and seen many branding books on the process, but this one is the best.
3 – Building a StoryBrand
We've used Donald Miller's books before, and his advice was always spot-on. I'm not usually a big fan of business books, but Building a StoryBrand is a gem.
It's a simple book that makes the complex process of building a brand easier to understand. It teaches you how to connect with your customers, simplify your message, and build a brand that stands out from the crowd.
Don't let the simplicity fool you, though – this book delivers.
You'll learn how to tell stories that move your audience to action and how to do it naturally.
He talks about the seven universal story points and explains why they're so important. He covers how to choose the right ones for your brand and how to use them in a way that works.
You'll learn about the seven universal story points and how to use them to make your brand stand out.
This is the book for you if you want to learn how to stand out in your industry.
4 – Branding Between the Ears
This is an excellent book for anyone who understands building lasting customer relationships.
You know you want to create a brand your customers want to follow. So, how do you do that?
In this book, Sandeep Dayal explains how to do that. Dayal shares the latest research in cognitive science, social anthropology, and neuroscience to help you understand how to tap into human thinking and behaviour to create a brand that stands out and connects with your customers.
Dayal explains that the secret to creating a brand that people want to follow is to figure out what makes people feel good about the brand, what makes sense to the brand, and whether or not the brand makes them happier when they purchase it.
This book is about your customers' psychological and emotional needs and how to use those to create a brand that sticks.
Dayal explains that most successful cognitive brands are architected around three questions consumers ask themselves:
- Does this brand give me good vibes?
- Does what this brand says make sense to me?
- Will I be happier if I buy this brand?
These three factors—good brand vibes, brand sense, and brand resolve—are the secret mantra that pushes customers off the fence of indecision and gets them to admire and buy the brands repeatedly.
Branding Between the Ears reveals paradigm shifts in building and executing brands informed by a burgeoning body of research in brain sciences and offers a better way to make brands that not just stand out but connect with consumers and embed deeply in their thoughts to drive choice.
Dayal is the marketing thought leader who predicted that “consumer collaboration” would be critical in winning people's online trust. Giving consumers control over their personal information would be central to gaining their trust—issues that are unfolding today.
With Branding Between the Ears, he provides equally prescient principles and new ideas for gaining a competitive edge in a largely uncertain future and winning with cognitive power brands.
5 – Identity Designed: The Definitive Guide to Visual Branding
I'm delighted that I bought this book. David Airey has been one of my favourite authors for years. He's written books about design, entrepreneurship, and branding and is an editor of the world's most respected design magazine, AIGA Design Magazine.
And he's also been working on this book for a while. When it came out in December 2017, it was called The Design of Business. It included chapters about brand development, UX, strategy, and more. But Identity Designed is a better book because it's focused more on how to do branding.
David Airey explains the importance of branding in the first chapter, and he's excellent at doing it. He talks about the history of brands and the evolution of branding over the last 50 years. He talks about how brands are created and is astute about it. He clarifies that you don't need an MBA or a PhD to know what makes a successful brand.
He also explains the difference between a brand and a logo and why you should design both. He goes into the basics of what makes a good logo and explains the process of creating one.
In the second chapter, he shows you how to conduct research, and he has a lot of great tips on how to do it. He explains the importance of research and the different research types. He teaches you how to choose a target audience and define your problem.
And in the third chapter, he teaches you the process of developing an idea. He breaks it down into several steps and has excellent advice for each of them.
In the fifth chapter, he teaches you the basics of strategy. He talks about understanding your target audience and figuring out where you want to go. He shows you how to come up with a mission statement and how to create a vision.
And in the sixth chapter, he teaches you how to decide. He breaks it down into three parts and shows you how to make the right one. He also shows you how to develop a thesis statement.
In the seventh chapter, he teaches you how to communicate. He talks about how to develop a tone and teaches you how to develop a voice. He also shows you how to develop a style guide and helps you with the process.
In the eighth chapter, he teaches you how to implement style. He talks about the importance of colour, typography, and other elements. He also teaches you how to use typography effectively.
And in the ninth chapter, he teaches you how to manage your clients. He explains the importance of working with clients and teaches you how to manage a project.
The writing is clear, and the examples are helpful. This is one of the best books for designers, entrepreneurs, and marketers who want to understand how to do branding.
6 – Obsessed: Building a Brand People Love from Day One
Obsessed is a book about building a brand that people love.
It's a book about a startup's early days, full of lessons applicable to any business.
Heyward writes in an easy-to-read style, and she gives practical tips on how to build your brand from the ground up. She explains how to think about a brand's mission, choose a name, and start with the basics.
She also addresses the challenges of starting a business, including what it takes to find the funding and how to create a product people want to buy.
While the book is valuable information, it's also full of stories about successful brands. For example, Heyward talks about the evolution of Casper, the bed-in-a-box brand going from strength to strength.
Obsessed is a must-read for anyone who wants to learn about the basics of brand building but also for anyone who wants to learn about how to start a business.
7 – The 22 Immutable Laws of Branding
Al Ries and Laura Ries offer a collection of 22 immutable branding laws applicable to offline and online businesses in this new edition.
I am always interested in a book focusing on branding because only some books cover this topic. Al and Laura Ries offer 22 laws for offline and online businesses.
There are two parts to the book. The first part is focused on offline business. Here, the authors explain why brands are important and offer some rules.
In the second part, the authors dive into the internet world and explain how to build a brand online. This is the most exciting part of the book as the authors explain why some businesses succeed and others fail when building an internet presence.
Overall, The 22 Immutable Laws of Branding is an excellent read if you're in the market for branding books.
8 – The Future of Purpose-Driven Branding
If you want a solid book that helps you understand the concept of the future of branding, then this is the one. It goes beyond what you expect to find in a book like this.
Aaker is a well-known professor at the Harvard Business School and is known for his work on the topic of brand equity. This is his first book, and it shows.
The book contains good information on the subject of branding, and it's broken into four sections:
Chapter 1: Branding
Chapter 2: The Future of Branding
Chapter 3: Building Brands
Chapter 4: Using Brands
Each chapter focuses on a different aspect of branding. For example, Chapter 1 looks at the history of branding and how it evolved to what it is today. It also covers what makes a brand special and the importance of brand identity.
Chapter 2 looks at the future of branding and discusses how brands are becoming increasingly important and how companies can use their power and influence to become more socially responsible.
Chapter 3 covers building a brand, such as having a clear vision and establishing a brand identity. It also talks about how to ensure the brand is consistent across channels and manage it over time.
Chapter 4 looks at the importance of using a brand to promote the company and how a brand can help you reach and influence the consumer. It also talks about the importance of a brand's reputation and how to use the brand to establish trust and credibility.
Overall, the book is an excellent resource for anyone who wants to understand the concept of branding. If you are a manager or brand expert, this is the book you should read.
9 – Brand Identity Breakthrough
This is an excellent book for any entrepreneur who wants to learn how to create a strong brand.
Brand identity is something that every business owner should understand. While it may seem like a boring topic, it's imperative. Brand identity is the foundation of your company, and you should be able to explain it to your customers easily. If you're unsure where to start, this book is an excellent place to start.
It's not just about creating a brand but also developing a personal one. The author breaks down the different parts of your brand, including the logo, the messaging, and the visual elements. He also goes over the different types of companies you should consider building a brand for and how to build your brand.
You will learn how to create a brand that is recognisable and unique. By learning about the different parts of a brand, you'll be able to create a brand that stands out from the rest.
This is an excellent book for anyone who wants to learn how to create a strong brand. This book is for you if you're a business owner who needs to learn how to develop a brand.
10 – You Are the Brand: The 8-Step Blueprint
I was fortunate to see this book by chance when my friend recommended it.
I'd never heard of Mike Kim before, but the book is packed with valuable insights, and I found myself nodding along throughout the whole thing.
I agreed with most of what he said, and I found myself nodding along and thinking, “Yes, I know!”
He also provided valuable tips, such as “Don't ask for the moon, and don't expect anything less than you deserve.”
And he offered some concrete advice on how to set up your website and how to set up your email list.
Some of the book's best parts were the examples of successful entrepreneurs and the stories of their journeys.
I liked the example of the couple who started their business on a shoestring budget. They did everything right and still needed help to build their business. They had to get creative and try many different things, but they kept going and never gave up.
The book is an excellent resource for anyone wanting to start their own business and will help many people achieve their goals.
In conclusion, I hope you found my list of the top ten best branding books helpful.
Implementing a solid visual identity is the best way to get the most out of your brand identity. The key is to be consistent and follow through.
A clear brand is also essential because it can set you apart from your competitors. It can help you generate more sales, attract more clients, and increase your overall profitability.
Click here to see my design resources that show you how to build a successful brand!
Last update on 2023-12-06 / Affiliate links / Images from Amazon Product Advertising API