11 Ways to Make Interactive Content for Your Website

11 Ways to Make Interactive Content for Your Website

Regardless of a website's type, published content must engage the user and be relevant.

Your content educates the user about your business and services, but it should also keep them interested so they feel the urge to read other website pages or follow a call to action. 

Interactive content will be more critical than ever in 2025, providing new, fun experiences for the user to help websites stand out while making websites easier to navigate with helpful prompts.

This guide will describe eleven ways to make your website content more interactive for users in 2025, guaranteeing reduced bounce rates and hopefully resulting in more conversions. 

What is Interactive Content?

Interactive content encourages the user's participation; this helps improve the user experience and ensures they stay on the website longer. There are several simple ways a website can implement interactive content, such as:

• Cost Calculators
• Quizzes
• Polls
• Surveys
• Video Content
• Ebooks
• Podcasts
• Animations
• and more …

The above examples are some of the most commonly used interactive content, but there are countless possibilities to encourage interactivity and user engagement, with new innovative ideas being tested constantly. 

What is Static Content?

Static content refers to content that isn't interactive and only serves to provide information in a traditional, straightforward way. This includes text and static images.

In 2025, static content is expected to decrease significantly as modern internet users look for more engaging and entertaining ways to digest content. 

This is not to say static content is defunct; it will have a part to play in an overall content strategy, but diversification is the key to ensuring a website is successful. 

The Shift Towards Interactive Content For Brands

The popularity of social media, blogs, and vlogs has undoubtedly raised users' expectations regarding what they see on the internet, with many people needing more interest in plain blocks of text.

This is why top brands have revamped their websites recently to improve their content with visuals, video, and other media to boost user participation. 

In years gone by, brands had to wait to collect feedback to assess the success of their content marketing efforts. This was in the form of likes, reactions, comments, shares, and web analytics that measured user behaviour.

This feedback provides valuable insights, but you can gather feedback more quickly by implementing interactive content. 

The emergence of interactive content also offered consumers a much more fun and engaging experience, allowing them to interact with various content. Users could learn about a brand, service, or product in a more rewarding way than just reading text, which elevated the overall web browsing experience. 

You can measure this interactivity concerning the website's goals, such as whenever a PDF or Ebook is downloaded or a video is watched to completion. This gives brands a better idea of whether content has been consumed or just glanced over. 

The Benefits of Interactive Content

In this section, we have outlined the four key benefits of interactive content from a marketing perspective, from the user experience to its impact on lead generation. 

Personalisation in interactive content enhances user engagement by tailoring experiences to individual preferences. By analysing data such as browsing history and previous interactions, content can be customised to reflect user interests.

E-commerce platforms particularly benefit from personalised product recommendations that align with customers' previous purchases or search behaviours.

Incorporating personalised greetings or user-specific prompts can make interactions more direct and relevant, increasing user satisfaction and retention.

Personalisation can extend to adaptive content that changes based on user behaviour. In educational platforms, content modules might reorganise to address areas where a learner struggles.

In marketing, personalised landing pages that greet users by name or suggest content based on past behaviour enrich the web experience, significantly enhancing user engagement and conversion rates.

Significantly Increases Engagement

Interactive experiences contribute to significantly higher engagement rates when compared to static content.

This is great news for SEO, as search engines place a lot of importance on factors such as bounce rates and how long users spend on particular web pages. 

The sheer volume of online content means brands must put much more thought into their marketing strategies.

Many blog and social media posts lack quality and sometimes even relevance to their detriment. Interactive content allows marketers to be much more creative, giving them a better chance of grabbing the attention of potential customers. 

Infographics, for example, are a great way to divulge information in a fun, memorable, and visually appealing way. As the text is condensed and accompanied by valuable images, users are much more likely to read it and even share it on social media pages if they find it helpful. 

Improve The User Experience

Creating valuable, educational content dramatically improves the overall user experience and establishes your website as a helpful resource. This can be achieved with various materials, including quizzes, webinars, infographics, podcasts, animations, etc. 

Interactive content effectively combines helpful information and a level of entertainment, providing stimulation that static content cannot. In 2025, ensuring that any content published online is innovative is crucial, providing new challenges and experiences for consumers who expect more. 

This is especially relevant for millennials, the audience responsible for defining trends and consumer behaviours. This age group (people born between 1980 and 1995) has witnessed the evolution of the internet and, therefore, is most open to change.

Appealing to this audience should be at the forefront of any marketing plan. 

Gather Feedback Easily

Interactive content allows businesses to gather consumer feedback in several different forms, from quick service ratings to leaving product reviews and monitoring page events. These events can include page scrolls, clicks, views, exits, and other interactions to assess whether the user has consumed the content. 

Clever prompts can also work to gather more detailed insights; a prime example of this is asking a customer to leave feedback following a transaction, possibly in exchange for a discount on their next order. 

Surveys can also help brands get to know their audience better, find out what makes them tick, and what the brand can do to improve the customer experience. This can determine what the website does well, what it does not, or what it lacks. 

Collecting valuable data through interactive content and utilising it effectively can significantly develop the overall marketing strategy. 

Lead Generation and Conversions

Increased engagement results in lead generation, sales, and revenue upturn. Creating an innovative and visually appealing experience encourages users to delve deeper into the website and potentially make a purchase. 

Furthermore, even if they don't transact during the current session, an interactive experience makes your brand more memorable, meaning they are likely to return in the future. 

A/B testing is highly recommended for creating interactive solutions that get results. This allows you to return different variations of the same page, allowing marketers to determine which layouts and combinations bring more leads and conversions. 

The Different Types of Interactive Content

New interactive content is constantly being developed as technologies change and social media platforms adopt new ways to entertain users. However, many core content types are unlikely to become irrelevant soon. 

• Calculators – Calculators are a great piece of interactive content that can drive traffic to a website, showing how your service can save them money compared to your competitors or alternative options. Calculators can also help users plan budgets or identify potential savings they can make based on a range of choices, potentially offering significant value. 
• Quizzes: Who doesn't enjoy a quick interactive quiz? Especially when they are done in a way that is both educational and potentially rewarding. Quizzes are fun for the user and can also help gather feedback on what the average user knows about your products or industry. 
• Infographics: Interactive Infographics are a visually appealing way of providing the user with valuable information, but they can be even more effective when combined with a few interactive elements. Buttons, animations, and videos can all be added to make this content more engaging. 
• Interactive Videos & Animations: The popularity of Youtube and TikTok is a prime example of the power of video, which is why you should implement it on your website. Calls to Action (CTAs) can also be added to interactive videos, prompting the user at specific times.
• Maps: Interactive maps can work similarly to an infographic, providing valuable and relevant information but in a simple and visually pleasing way. You can use maps to show your business locations, the areas you serve, or anything else pertinent to your business.
• Ebooks: Interactive Ebooks are much more powerful than static PDFs or white papers, incorporating other media and linking to external sources that provide more value to the reader. You can add prompts to allow the user to join mailing lists, enter a competition, or leave a review. 
• Interactive Landing Pages: Interactive elements on landing pages are designed to boost conversions, and interactivity can make them even more effective. Adding video and animation can help users absorb information quickly, whereas large blocks of text and excessive scrolling can result in a high bounce rate. 
• Resource Libraries: Moving away from boring lists, you can create interactive pages to display valuable resources, which can be great for SEO purposes. 
• Solution Finders: Solution finders provide a range of multiple-choice questions to find the best possible option for the user. This content can be an effective option for businesses dealing with financial services like insurance or mortgage providers.
• Lookbooks: Lookbooks are a form of brochure that can display photographs in a more digestible way. Adding a quiz or survey at the end makes it easy to know whether the user has absorbed and liked the content. 

Industries across various sectors are leveraging cost calculators to engage users. In real estate, mortgage calculators give potential homeowners insights into loan repayments, helping them make informed decisions.

Marketing sectors use ROI calculators to illustrate the potential returns on marketing investments, ensuring clients can see projected benefits before committing.

Energy savings calculators in sustainability sectors encourage individuals and businesses to explore cost-effective, eco-friendly solutions, showcasing potential savings from green technologies.

Beyond providing cost estimates, calculators can serve as educational tools. Financial advisors can use retirement calculators to show clients potential savings growth over time.

Similarly, healthcare providers might use cost calculators to demonstrate potential long-term savings when comparing treatment options. Integrating such tools offers valuable insights while building trust with users.

Interactive infographics can be further enriched by incorporating clickable sections or animated transitions. These elements invite users to explore the content actively rather than passively absorbing information.

In sectors like healthcare, infographics with layered details can explain complex medical data in an accessible format, aiding comprehension. Education platforms benefit significantly, too, where interactive features can make learning materials more engaging, breaking down information into digestible chunks.

Integrating interactive data visualisations can make infographics even more engaging. Users can receive detailed pop-ups with extended information or links to related content when they hover over data points.

In digital marketing, infographics that dynamically illustrate campaign success stories can attract attention, serve informational and promotional purposes, and make the content more shareable.

11 Ways To Make Your Website Content More Interactive For Users

With a greater understanding of the different interactive content types available, developing a strategy to add interactivity to your website and social media pages becomes much easier. The goal is to increase conversions, improve the customer experience, and gather valuable feedback.

Below is our list of 11 ways to make your website content more interactive for users in 2025. 

Repurpose Existing Content

You already have plenty of static content that can be made more interactive, giving it a new lease of life and reducing your workload. Repurposing any material that has proven successful in the past and bringing it into 2025 can be highly cost-effective compared to creating everything from scratch. 

One option could be to merge popular blog posts into an interactive E-book or turn an infographic into interactive videos. Completely discarding content that much effort went into does not seem sensible when much of it could be reformatted and made interactive. 

Ask Users for Ratings and Feedback

A simple way to boost interaction across the website is to ask for feedback and ratings regarding your service, products, or marketing efforts. However, it is essential not to be intrusive or use annoying interstitials that dampen the overall user experience. Nothing is more annoying if you are in a hurry than a popup halting you in your tracks … 

Placing prompts at the end of the content is recommended to avoid such issues, targeting users who have taken the time to consume the content in full. As opposed to the standard 1-to-5-star rating format, you could consider using emotions, which many users have become accustomed to when using various online platforms. 

Create an Interactive Sales Funnel

When creating interactive content, aligning it with your marketing goals and creating a funnel that can encourage the user to purchase innovatively is crucial. Interactive content can push the user in an appropriate direction and ensure they get there quicker, with fewer click-throughs and less reading. 

An infographic can immediately grab the user's attention before directing them to a calculator that gives the user the option to purchase at the end. Or a landing page that incorporates a product-driven solution finder. 

Offer Incentives and Rewards with Gamification

Adding gaming elements to your website (gamification) is a novel way of turning generally mundane actions into something fun that keeps users returning time and time.

For example, you could offer badges or achievements whenever a user completes certain activities or “level up” frequent customers, bringing new rewards. 

Leaving feedback or ratings can also be incentivised by offering rewards, such as discounts for future purchases or points you can turn into prizes. 

Regarding your blog, you can develop a loyal readership by using a point system that rewards readers who regularly engage with your content. In addition, you could create a leaderboard to show top commenters, with badges also awarded to active users. 

Ensure Your Website has a Responsive Layout.

Good interactive content is redundant if it cannot be viewed across all screen types, alienating users who view your website on different screen sizes or browsers. It is imperative to ensure that mobile users' customer journey is as pain-free as possible.

As interactive content uses elements such as buttons, they must be easily clickable on all screen types. Animations must also work correctly to avoid interfering with other page elements or impacting navigation. When creating content, you must still adhere to the core principles of web design.

Experiment with Quizzes, Polls, and Questionnaires

Depending on your website type, some forms of interactive content may bring better results than others.

As previously mentioned, A/B testing allows you to see what works and what doesn't, helping you to tailor your content to maximise the potential of your website. VWO provides a range of free A/B testing tools that you may find helpful.

Many third-party platforms can create interactive content that can be easily embedded on your website; this includes polls, surveys, quizzes, and more. WordPress websites also have access to various plugins that can quickly add quizzes and polls to your web pages.

Best Practices for Creating Quizzes

Creating quizzes that resonate with users involves a few key practices. Ensure quizzes are visually appealing, using graphics and interactive elements to maintain participants' interest.

Personalisation is essential; adapting questions to user responses can create a more personalised experience, increasing engagement. Mobile responsiveness is also necessary, ensuring quizzes perform well on various devices.

Ensuring quizzes align with user interests can boost participation. Implementing branching logic, where user responses dictate subsequent questions, can create a tailored path within the quiz, maintaining high engagement.

Consider also setting up automated follow-up emails with personalised recommendations based on quiz outcomes. This fosters an ongoing relationship with the participant, leading to increased loyalty and sales.

Optimise Your Overall Marketing Strategy

The data and feedback you gather from your interactive content can be used to develop an overall marketing strategy, not just your content marketing strategy.

This treasure trove of information can give you a deep understanding of your target audience, helping you to speak to them directly and meet their requirements. 

Gather consumer data can assist you in:

• Creating user profiles that can be used for advertising purposes
• The segmentation of marketing campaigns
• Helping to develop your brand purpose and personality
• Developing customised marketing strategies to target different demographics
• Improving sales funnels

Prompt Users to provide their Contact Details

Engaged users are much more likely to be willing to hear from you again, whether that is a monthly newsletter, emails regarding offers and new products, white papers, or personalised recommendations. 

Some websites ask for contact details at the end of a quiz, only releasing the answers via email. Others may request an email address to download an E-book or whitepaper. Regardless of how you gather these details, they can be treasured from a sales point of view if used correctly. 

Always include a tick (opt-in) box when collecting contact details to ensure the user permits them in your direct marketing campaigns. For example, websites related to medicine must maintain HIPAA compliance.

Internal Navigation

Your content can prompt users to visit other relevant pages, keeping them on your website for longer and showing them related products they may be interested in.

Unlike obscure internal links, your interactive content can include cleverly placed buttons that send the user on a journey, prompting them to learn more about your brand. 

User-Generated Content

User-generated content (UGC) is a big trend right now, as it effectively convinces potential customers of your business's legitimacy and service quality.

Not only this but reposting UGC also shows that your customers' input is welcomed and valued, making them feel appreciated. This increases the chances of them engaging more in the future. 

Instead of answering questions and queries directly in the comments section, you could create blog posts around them, directly quoting the customer who asked the question. Frequently Asked Questions posts (FAQs) are a great way to target specific search queries regarding SEO. 

Sharing UGC is highly recommended for eCommerce websites. One way to collect large volumes of user-generated content is to launch social media giveaways that enter customers into a draw if they share images or videos of them using your products.

This content can be reshared across your social media pages and displayed on your website with the creator's permission. 

Incorporating Augmented Reality (AR) in Interactive Content

Augmented Reality (AR) transforms user experiences with immersive, interactive content. Retailers use AR to provide virtual try-ons, allowing customers to visualise products from clothing to home furnishings in real-world settings.

In tourism, AR applications can highlight historical facts or points of interest when users point their devices at landmarks, enhancing their explorative adventure.

These AR integrations make content more engaging and enrich the user's experience, providing a blend of information and interactivity that was not possible before.

AR can also be leveraged for interactive storytelling in media and entertainment. By overlaying digital narratives onto real-world scenarios, audiences can engage with stories in a much more personal and impactful way.

Museums and exhibitions harness AR to provide visitors with immersive historical experiences. Visitors can view reconstructed scenes or artefacts in their original form, fostering a deeper connection with the subject matter.

Social Media Buttons

When implementing interactive content, consider how it can be quickly shared externally, allowing it to go viral and reach a wider audience. Including social media buttons so users can share the content on their timelines effectively increases your content's visibility. 

Ensure all the leading social media platforms, such as Facebook, Instagram, X, and possibly LinkedIn, are represented if your website is business-to-business (B2B).

Traditionally, social media buttons are placed at the top or bottom of blog posts, but with interactive content, they can be integrated wherever you think they are most effective. 

How To Make Your Website More Interactive – A Summary

As businesses fully understand its effectiveness, interactive content will be a high priority for many brands and marketing teams in 2025. From gathering valuable feedback to boosting conversions, interactive content engages the user and builds lasting relationships. 

Interactive content comes in many forms and can be implemented in multiple ways, with tools such as A/B testing helping marketers understand what works for their target audience.

Encouraging users to leave feedback and interact with content makes it much easier to improve the user experience and create sales funnels that generate more revenue.