Print Design Services

Are Print Design Services Vital for Business Growth?

We are witnessing an enormous shift from print design to digital. The fact that you are reading this article on your phone or laptop is proof enough to state that the digital era is taking over. 

One of the most critical factors that led to this shift is the availability of mobile phones and the usage of the internet. According to a report from statista.com, almost 4.7 billion people were active internet users in April 2020. 

We spend an average of 6 hours and 42 minutes using the internet each day. Billions of people using the internet around the clock have made it an active marketplace for small and big businesses. 

So businesses are spending billions of dollars in digital ads on social media and other websites to promote sales and grow their digital presence. But that does not mean that print is out of the picture at all. Print design services have always been and will always be an effective advertising medium for your business growth. 

It is one of the most important parts of brand marketing channels. It leads to an increase in revenue and better brand recognition for businesses.

Some famous brands such as McDonald’s, Burger King and Airbnb use various forms of print advertising even today. So it is safe to say that the print is not dead yet, and it might also be an essential factor in creating incredible opportunities for your business growth. If you are not using print design services for your business, you are already missing out.

We understand that different businesses require different marketing solutions to reach out to their customers. While some brands might do well with only online engagement, other brands use a mix of both digital and print design services to establish themselves in the market and stand out from the competition.

So, we can easily say that Print Design Services are an essential aspect of your business growth. Here’s how:

1 – A Tangible Resource: Obviously, it’s a tangible resource. Brands print posters, flyers and brochures to showcase their products to their audience and reach new potential customers. The customers can carry those resources and use them anytime to get information about the advertised product. Digital ads can only be targeted to a customer when they are using an electronic device, mainly without buying the product. Still, print design services give the user the comfort to get that information at a time of their preference. Your business can also consider using print design to provide additional information to your users.

2 – Reinforces Brand Awareness and Loyalty: A business must create effective strategies and develop new ways to keep its existing customers engaged while attracting new and potential customers. Many brands use print Designs such as flyers and coupons to build a loyal customer base. Vouchers containing discounts for your businesses can help build a better relationship with your customers. It works on the basic principle that a customer remains loyal as long as they feel valued and provided benefits. Thus, by providing a tangible promise of incentive, you can grow a loyal customer base and refer your products to others.

3 – Increases Customer Engagement: Good customer engagement creates more sales, increases product referrals and promotes loyalty. Excellent customer experience results in increased customer engagement with the brand. But, contrary to popular belief, digital media does not help with that. According to certain studies, the users don’t engage much with the digital ads they see. Digital ads are referred to as annoying and disruptive by individual users. People spend only a few seconds on a web page before they lose interest and move on. But print design goes a long way with engagement. A customer is likely to spend a couple of minutes on a finely written printed article that gives them enough information to make an informed decision.

4 – Basic User Psychology: The user psychology of using the internet is quite different from using print. If a person surfing the web comes across a digital ad, they don’t intend to watch that ad. It just comes from nowhere and hinders their online experience, just like those annoying YouTube ads that we can’t skip and have to bear through to get to the video. Print ads work a lot differently. Users reading on a print medium such as a newspaper or a brochure are doing so out of their presence. So they take their own time to understand, which adds to their experience as it is not forced on them. They are doing it because they want to. So, you might be better off by targeting your customers in a way that they feel more compelled to read out about your brand.

5 – Long-Lasting: A customer is exposed to many ads for different products based on their preferences while using the internet. While it might seem more convenient and comfortable, those ads do not last long. If you close an ad without reading on Instagram by mistake, there are high chances that you won’t be able to see it again. You might see other ads, but you lose interest by the time you find that ad again. While in print design, if you see an advertisement in a newspaper or a brochure, you can keep it with you. It has a longer shelf life and can be used according to the user, not on internet-based algorithms. So print designs have a higher chance of being noticed and interested in a customer’s mind.

6 – Natural Distribution: Digital distribution of ads is complex and requires a bit of technical knowledge to follow through. There are many things to be kept in mind, such as choosing the right platform, learning the right tools and having excellent analytical knowledge to keep track of the progress. This might not always be easy and require technical supervision and monetary payments to rank the ad higher. In the print world, there is no technical knowledge required. One can print a flyer with plain text and some images and distribute it for free. It is very little to almost zero cost of distribution, and it can also be targeted based on locality without much effort. Easy distribution helps your brand reach out to more customers without extra spending and helps you cut costs.

7 – Adds Value to Digital Media: Print Design certainly adds value for a business when mixed with digital media. When a user interacts with a digital ad after a small interaction with print design, user engagement is higher. It creates opportunities for growth in your business. One of the practices is the usage of QR codes. Many artists on Instagram promote themselves by putting QR codes to their profiles on places of public interest, such as coffee shops, restaurants, bars, and cafes. It is simple yet effective, modern yet traditional and performs higher than any mode of marketing at an incredible price. You can also use this QR code strategy to increase brand awareness among people and give a unique look to your business. Create QR codes for your business links here.

8 – Unrestricted Creativity: One of the major problems with digital media is that the creativity of an artist is limited to the screen of their preferred device. It is limited even more in a mobile phone, and there is never enough space. This can create a monotonous feeling in a customer’s mind and hamper an artist’s creativity to think outside the box. However, using a print medium lets the artist be creative in size. You can go from a small business card to a whole 20 Feet billboard, and nothing stops you from doing that. So print design services let you advertise your product on any scale of your preference, and we have to agree that a 20Feet creative billboard will turn some heads over limiting ads on their mobile phone.

Therefore, print designs services are an essential tool for your business. It can yield higher results when combined with digital media so that your business can achieve higher conversion and better customer engagement than your competitors. 

So if you are expecting higher returns on your business and still not getting much, maybe it’s time you update your marketing strategy and include some print design techniques!